KIM SIMMONS

*** ****** ******, *** **, New York, NY 10003 • Home: 212-***-**** • Cell: 646-***-**** • acqzx8@r.postjobfree.com

Work History

Associate Director Relationship Management, Senior Relationship Manager, 03/2011 to 06/2015

PMDIGITAL – New York, NY

Lead email marketing efforts for clients including email operations, production, analytics, strategy & business planning with budgets up to $1.2MM.

Increased new revenue opportunities for Vonage, Mayo Clinic, Hearst Publishing as well as others.

Support clients on strategic planning initiatives, omni-channel marketing program development, results analysis and campaign strategy and implementation.

Identify opportunities for client growth including up-sell or cross sell opportunities; crafting statements of work and special project pricing and planning.

Manage a multi-functional team that sets up, tests and deploys clients' marketing campaigns, using both proprietary and external applications, with a staff

of 2 marketing associates.

Collaborate with tech, creative services, reporting, accounting, & external vendors to ensure seamless operation of accounts.

Track and update team on key industry insights, trends and news, especially within digital media and marketing.

Devised email strategies, including segmenting strategies, welcome email auto responders and training drip campaigns.

Team Leader, Group Manager, 04/2006 to 11/2010

Verizon – New York, NY

Developed advertising, executed marketing / media plans for the FiOS Launch & Copper consumer retail products.

Wrote briefs, created strategy & determined the proper tactics plus media mix to achieve goals.

Supervise external vendors (ad agency) & internal team to ensure deployment of all National and Regional campaign deliverables for E-commerce, DRTV,

Print, Direct Mail, Radio, VOD, Digital, OOH & ad hoc advertising projects.

Manage costs / develop budget fully supporting marketing, advertising & brand messaging. Produce and partner with internal development team to evaluate

and execute test plans & new marketing creative.

Account Director, 02/2005 to 04/2006

Integrated Solutions – New York, NY

Cancer Treatment Centers of America Developed strategic plan for differentiating CTCA from competition by identifying key brand attributes & accelerated

long term category revenue growth.

Provide media planning (E-commerce, DRTV, Print & Radio) creative direction, budgeting for regional & national acquisition campaigns with a marketing

budget of $15MM.

Devise test design / implementation; providing test results reporting & analysis.

Align with corporate marketing & agency to set KPIs including deliverable expectations, timelines, priorities ensuring revenue goals are met.

Account Supervisor, 01/2004 to 01/2005

Cossette-Post / Tarsitano Memorial Sloan Kettering Cancer Center – Santa Ana, CA

Managed the execution & development of direct response marketing campaigns for direct mail & print.

Presented strategies to improve response rates increasing consumer awareness of MSKCC programs analyzed all performance data & reporting.

Responsible for marketing budget of $10MM.

Management Consultant, 02/2003 to 12/2003

Gateway Learning Corporation – Santa Ana, CA

Online Marketing - Product and Marketing Division.

Developed & launched affiliate program for Hooked on Phonics products.

Created strategy to improve website & increase sales.

Generated creative for Hooked on Phonics eBay store.

Devised advertising & marketing programs to generate online sales with e-mail campaigns, display & sweepstakes.

Associate Director, 01/1999 to 04/2002

The Columbia House Company – New York, NY

Managed advertising in Broadcast, Online, Print, Inserts & PR with a $4-6MM budget to generate sales.

Responsible for spot production to media planning & scheduling plus oversaw the writing, shooting, casting & producing.

Assessed performance & sales data to modify strategies based on overall profitability and achieve budgeted targets.

Decreased all production expenditures by 10%.

Negotiated joint promotion opportunities with online companies & broadcast stations. Supervised outside PR agency & coordinated all celebrity-based

events.

Supervised Assistant Manager and Advertising Planner.

Marketing Manager, 08/1994 to 01/1999

The Columbia House Company

Managed 14 annual Direct Mail campaigns, generating 3,000+ new members per campaign.

Created partnership with AOL to acquire new members.

Oversaw website implementation.

Developed creative incorporating over 70 classic television series, documentaries, special interests & movie-based series on video. Including all long and

short form broadcast ads.

Generated promotions via email, search, display & contests to drive revenue.

Developed all strategy, marketing, budgeting & advertising for launch of "re-tv" brand name (hired agencies, negotiated contracts, set business goals).

Generated over 25,000 new enrolls per year.

Created retention and reactivation program to maximize units purchased and incentivize new members.

Education

Bachelor of Arts : Communications and English,

Simmons College - Boston, MA.

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