KATHY J. TAYLOR

Phoenix, AZ ***** acqzro@r.postjobfree.com

602-***-****

SUMMARY

Over ten years of trade show management experience

Industry recognized, accomplished trade show and corporate events management experience

Strong organization skills, work ethics and dynamic personality

Excellent communication and relationship building skills across multiple organizational units and marketing sectors.

Proven proficiency in simultaneously managing national, regional, state and local trade events

Professional Experience

Display Consultant (Sept 2014 – April 2015)

Exhibit Experts, Phoenix, AZ

Innovatively increased generated leads through referrals, cold calls and the attendance at trade shows

Built and maintained relationships with clients acquired from past employees

Managed multiple projects simultaneously; meeting all required deadlines

Researched and sourced vendors for complex projects

Worked with current vendors from inception to completion of each project

Sales Representative (April 2014 – Sept 2014)

InfoStar Rancho Cordova, CA

Generated leads through attendance at CE courses and small dental group meetings

Established clientele with dental offices in Arizona and Southern Nevada selling website design and marketing products designed to attract new patients and increase case acceptance

Owner (Jan 2014-Present)

KJT Consulting and Event Services, Phoenix, AZ

Assist companies that exhibit at trade shows in streamlining trade show processes and procedures

Offer services to help reduce cost of trade show attendance and increase ROI

Act as an independent contractor to companies lacking resources to perform duties required to execute a trade show properly

List of clients: Odin Visionary Technologies, Nettime Solutions, LLC, Den Mat Holdings, LLC, Lamar Exhibits

Independent Sales Agent (Nov. 2013 – Present)

Airways Freight Corporation

Generate leads through on-line research and cold calling.

Used selling skills to gain prospective clients’ business

Gathered all pertinent information necessary to schedule shipment

Maintained communication with clients throughout shipment process, providing proof of delivery for all shipments.

Director of Trade Shows and Special Events 10+ years

Zila, a Tolmar Company, Ft. Collins, CO

Built and managed a trade show and marketing events program from the ground up.

Expanded the company’s trade show exhibition from a one person show to simultaneously

KATHY J. TAYLOR

managing multiple marketing events

Directed the transition of the trade show marketing program of the publicly traded Zila Pharmaceuticals to private ownership under Tolmar Inc.

Executed integration of multiple company acquisitions into a synergistic corporate tradeshow program

Integrated multiple display booths for diverse innovative intra-oral products for marketing as a single brand face to dental and medical professionals.

Planned and managed a $850K annual budget for 60+ trade show and marketing events

Managed booth design & procurement of $200K, 20’ x 20’ island, 10’ x 20’ linear 10’ pop up & 8 ft. table top display configurations.

Managed design & provisioning of display graphics, marketing/research literature and demonstration materials.

Supervised on-site I&D and remotely managing 40+ trade events for regional sales

Handled logistics for display & marketing materials shipping, drayage, storage, maintenance & modification

Execute pre and post show meetings, correspondence and reporting.

Arranged and managed hotel accommodations and group dinners for sales staff, regional managers, VP’s and trade professional consultants across US and Canada.

Acquired product knowledge across all lines of business to deliver successful marketing strategies.

Cross trained on all products to demonstrate and close sales at attended trade shows.

Responsible for selling complete portfolio of products while attending trade shows.

Managed order entry and reporting of sales placed at shows.

Distributed sales leads and verified order distribution.

Arranged CE courses with key speakers, managing and executing all logistics involved and maintaining CE course records.

Initiated and executed participation in hands-on courses and pavilion participation for individual product lines.

Responsible for arranging CE courses with key speakers, managing and executing all logistics involved and maintaining CE course records.

education & Training

BACHELORS OF Science- Northern Arizona University, Flagstaff, AZ

EXPERIENCE AND ACCOMPLISHMENTS

Integrated the manufacturing acquisition of Pro-Dentec products tradeshow program consisting of custom booth and existing event contracts.

Built and managed a Speakers Bureau comprised of industry opinion leaders, and managed scheduling of speaking engagements along with the logistics to execute the program.

Organizer and charter member of the Dental Advisory Board

Acted as the main contact between board members and Zila, planning and executing their meetings and activities.

Through interpersonal skills and marketing presence became an industry recognized face of the company to dental and medical professionals

Selected to serve on exhibitor advisory committees for

American Dental Association

Academy of General Dentistry

California Dental Association

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