JOSEPH WISE
Anna Maria, FL *****
acqzcu@r.postjobfree.com
Social Media Professional Experience
Industries: Hospitality, Gaming, Restaurants, Celebrities, Entertainment, Tech Startups, Special Events & Festivals, Construction, Banking, Finance, Beauty & Health
Areas of Expertise
Social Media Strategy, Lead Generation, Monitoring, Reporting, Content Management & Scheduling, Staff Contributor Training & Oversight, Paid Social, Digital Marketing Automation, Online Marketing Consumer/Market Research, Advertising & Media Marketing Strategy, Business Development, Business Intelligence & Analysis
Social Media Software
Sprout, Sprinklr, Omniture, Hootsuite Enterprise, Adobe Social, Wildfire, Tweet Adder, Social Bro, Raven Tools, Social Office Suite, Sysomos, Gigya, TweetReach, Tagboard, Social Flow, SalesForce, Buddy Media, Radian6, Sendible, TakeOff, CrowdFire, Follower Wonk, Klout, Simply Measured, Hearsay, Twazzup, Quintly, Cyfe, Keyhole, Viral, Woot, Addictomatic, WayIn, Nuvi, Alteryx, Tableau, Oracle Vitrue, Zoomph, Swayy, Canva, Feedly, Scoop.it, Tweetdeck, Twitter Counter, Buffer, Shoutlet, Boost, Falcon, Banjo, Marketo, Viral Heat, Lithium, Tracx, Buzz Stream, Inkybee, Canva, Crowdfire, Edgar, Outbrain
Professional Summary
I am a social media brand manager, currently employed by FBG Social Media. FBG is a Boutique Social Media Marketing Agency and a developer of state of the art Social Media software and mobile apps. Social Office Suite is a competing product to the biggest names in the social software space: Adobe Social, Sendible Pro, Hootesuite Enterprise, Radian6, Sprinklr, SalesForce Social Studio, Social Flow, Sprout, etc. FBG is a social media - digital agency in addition to a software developer. I manage all Social Media for several name brand casino clients while acting as a sounding board for our SaaS development team. I have extensive web content management experience.
I am well versed in Social Media for Reputation Management, Digital Campaign Strategy, Customer Service and Sentiment Analysis. I have heavy blogging, copywriting and web content management experience, as well as design skills associated with content marketing. I have experience with numerous blogging ‘back-ends’. I am familiar with Ecommerce and web content management systems, including Sitecore, WordPress, Shopify, Etsy, Magento and Joomla. I am skilled with Adobe CS6.
I have a personal network of more than 75,000 social connections. I acquired and handled five hundred thousand social "followers" for Station Casinos while handling 15 Facebook pages and 15 Twitter accounts for the company. While Director of Social Media at Station Casinos, I managed more than 50 employee content contributors spread out over 15 separate casino properties.
Prior to changing fields in 2007 I had 13 years of Fortune 500 corporate experience working for Quick & Reilly/Fleet Bank and Bank of America at the VP level. Daily interactions with C-Suite executives at the NYSE prepared me for executive level client interactions in Social Media Marketing.
I graduated SUNY Stony Brook as a Liberal Arts major with additional certification in teaching grades 7-12 English in New York State. Writing has been a passion which has been with me for more than 20 years post-graduation. My written communications skills and web management abilities are at a high level. A Venture Capital website that I managed and wrote all content for [WiredVc.com] sold in July of 2011 to the elite publisher Condé Nast.
As a former banking industry professional with extensive experience at the highest corporate levels throughout a 13 year career at the fabled “Wall & Broad Street”, chaotic high stress scenarios were the norm. As a result, I possess broad analytic and communication skills. Interpersonal and supervisory skills are also a core strength. I acted as senior corporate liaison on a daily basis between my employer [Bank of America] and dozens of Fortune 500 executives. High pressure problem solving skills, compliance, and “big picture” vision for drawing out the best in subordinates are also my strengths. I was an officially licensed regulator at the New York Stock Exchange for 10 years, and a senior regulator at the management level for 5 years.
Current & Former Client List
Capriottis Sandwich Shops
Riviera Casino, Las Vegas
Station Casinos, Las Vegas
Stratosphere Casino, Las Vegas
El Cortez Hotel & Casino, Las Vegas
Silver Lake Casino, Reno
Cochon555 US Tour, National
Las Vegas Film Festival, Las Vegas
Bottle Rock Festival, Napa Valley
Brooklyn Bowl Vegas, Las Vegas
Social Office Suite, Las Vegas
Digital Lizard Print, Idaho
HairZoo, NewYork/California
It's On Me, Las Vegas
Flagship Cruises, San Diego
Employment History
FBG Social Media Boutique Social Media Agency - 241 W. Charleston St., Suite 100, Las Vegas, NV 89102
•November 2012 – current
•Senior Social Media Manager
•Brand Awareness, Sentiment Analysis
•Social Media Software Development and Quality Testing
•Content Creation, Campaign Integration
•Web Content Management (Sitecore, Wordpress, Joomla)
•KPI Measurement, Performance Metrics, Data Analysis, Sales Cycle Analysis
•Online Community Management
•Customer Acquisition, Engagement, Retention
•Facebook Developer, Facebook Apps, Related Software
•Social Advertising, PPC: YouTube, Facebook, Twitter, Pinterest, Instagram, LinkedIn
•Blogging, Copywriting, Editing
•Online Reputation Management
•Social Media Team Training
•Social Media Monitoring and Customer Service
•Content Calendar/Scheduling
Station Casinos – 1505 S. Pavilion Center Drive, Summerlin, NV 89135
November 2011 – November 2012
•Director of Social Media
•Web Content Management (Sitecore, Wordpress)
•Blogging, Copywriting, Editing
•Lead Generation, Brand Awareness
•Monitoring, Customer Service
•Photography, Photo & Video Editing
•Reputation Management
•Sentiment Analysis
•KPI Measurement and Reporting
•Paid Social/PPC
•Celebrity Liaison, Celebrity Social Media ‘Takeovers’
•Gamification
•Contests
Wired VC – 15 Broad Street, New York, NY 10001
October 2010 –June 2011 (sold to Conde Nast 7.25.11)
•Director of Social Media
•Blogger/Editor
•Web Content Management (Wordpress)
•SEO Copywriting
•Content Creation, Calendar & Strategy
•Social Media Analysis
•Lead Generation
•Paid Social/CPC
•Interviewing
Cookee Inc. – 2310 Paseo Del Prado, Las Vegas, NV, 89183
February 2010 – September 2010
•Director of Social Media
•SEO Sales
•Blogger/Editor
•SEO Copywriting
•Content Calendar & Strategy
•Social Media Analysis
•Lead Generation
•Paid Social/PPC
Fight Capital – 3783 Las Vegas Blvd. South, Las Vegas, NV 89109
November 2009 – April 2010
•Director of Social Media
•E-Commerce Product Manager (Joomla)
•Web Dev Project Manager
•Blogger/Editor
•SEO Copywriting
•Content Calendar & Strategy
Hampton Air East – 26 Sawgrass Drive, Bellport, NY 11713
October 2007 – January 2009
•Marketing Manager
Bank of America – 14 Wall Street, New York, NY 10005
March 2002 – February 2007
•Equities Analyst
•Member NYSE
•VP, Bank of America
•Auctioneer
•Licensed Market Regulator
•Executive Liaison
•“Hybrid” trading software
Fleet Bank – 14 Wall Street, New York, NY 10005
February 1999 – March 2002
•Assistant Market Maker
JJC Specialists (Division of Quick & Reilly) – 26 Broadway, New York, NY 10004
September 1997 - February 1999
•Assistant Market Maker
Robb, Peck and Mc Cooey – 30 Broad Street, New York, NY 10004
January 1994 – September 1997
•Assistant Market Maker
Education and Training
SUNY Stony Brook, BA in Liberal Arts, December 1992
NYS Teaching License grades 7-12
Student Teaching completed June, 1993
Quarterly aptitude testing to act as NYSE Regulator, 2002-2007
Completed “Charting and Analysis” training with Ralph Acampora, New York Institute of Finance, December 2006
Additional Skills: PPC/CPC/SEM * Facebook Ads, Google Ads, Twitter Ads, YouTube Ads / Facebook Offers & Promoted Posts * Page Moderation * Facebook Apps/Shortstack * Microsoft Word, Excel, Powerpoint * Customer Response * Content Calendars * Polling & Contests * Edgerank * Google Analytics * Communications Extender * Retargeting * Facebook Insights * Software Development and Quality Testing * Social Kiosks * Gamification * Geolocation / Facebook Places / Foursquare / Yelp * Photography * Photo Editing * Adobe CS6 * Project Management Software / Basecamp / Pivotal * Web Content Management / WordPress / Sitecore / Joomla / Blogger / Weebly * Blogging & Copywritng for SEO & Reputation Management * Photo & Video Tagging for SEO * Press Releases * SMS / Text Marketing * Pinterest * Instagram * Local Search * Google+ * Excel * PowerPoint * Social Bro / Buffer * Customized News Services (Bloomberg, Reuters, etc.) * Cloud Computing * Social Rewards * Celebrity Takeovers * “Profit and Loss” software & analytical programs (SIAC)
http://LinkedIn.com/in/JosephWise
References
Christopher Warner, Deloitte Consulting, acqzcu@r.postjobfree.com, 702-***-**** / Cyber Security Expert
Peter Giacchi, Getco LLC., acqzcu@r.postjobfree.com, 732-***-**** / Banking Industry Executive
Boyan Josic, Mogul Media, acqzcu@r.postjobfree.com, 248-***-**** / Internet Entrepreneur
Jerry Sutherland, Hampton Air, acqzcu@r.postjobfree.com, 631-***-**** / Commercial Construction Executive
Jayne Robinson Esq., Robinson McDonald & Canna LLP., acqzcu@r.postjobfree.com, 212-***-**** / Attorney
Zachary Wyrich, Writeway Inc., acqzcu@r.postjobfree.com, 702-***-**** / Educator