Marketing and Communications Professional
Resume:
LexisNexis
Dayton, OH 45342
Dear Human Resources Professional:
I would like to formally submit my resume and cover letter as an application for Director of Communications position with LexisNexis. I believe my communications, marketing and sales experience provide a strong foundation to effectively execute this position.
At St. Rita’s Medical Center I worked with Finance and senior leadership to strategize annual marketing initiatives to be promoted internally and externally. Utilizing an outside consulting agency these priorities came to life with comprehensive marketing materials for a variety of venues. Additionally I was responsible for both internal and external communications. Collaborating with Administration, I synthesized high level initiatives to prepare internal Management Team messaging, the employee newsletter, construction updates, Human Resources programs and the Medical Center’s internal patient safety campaign. I generated news releases to promote activities at the Medical Center while also responding to all requests for information and interviews from internal sources at all levels.
Additionally I worked with mid-level service line managers to develop and implement specific marketing plans for programs and services. I served as the internal resource to create effective action plans to reach the intended target audiences as well as create all necessary collateral materials from start to finish.
As a media sales consultant with Time Warner Cable, I strategized with local business owners on their areas of opportunity and the differentiating factors that gave them an edge over their competition. Acting as an adjunct agency for these businesses, I utilized the portfolio of media services available through Time Warner Cable to create and present marketing campaigns designed to specifically advance the client’s business goals. This position was metrics driven and required a strategic approach to every client in order to reach their goals and the financial goals of Time Warner Cable.
My career began in a communications role and has evolved to be sales driven. As every industry becomes even more competitive and results driven, I believe my sales experience has provided valuable insight to working toward measureable results. The need for solid company sales performance underscores the necessity of good communication internally and externally for every employee and department to understand their role in the organization’s master plan. I believe I can lead LexisNexis to achieve their communication goals. My complete resume and qualifications are included. I look forward to speaking with someone in greater detail about this position.
Sincerely,
Tricia L. Profit-Kuhn
Tricia L. Profit-Kuhn
3768 Malibu Drive
Elida, OH 45807
acqyuj@r.postjobfree.com
Offering:
Seasoned marketing and communications
professional with experience in public relations,
traditional and digital marketing and direct sales. Excellent strategic planning, evaluation and project management skills.
Objective:
To obtain a challenging communications position
that will allow me to create marketing solutions,
follow projects from beginning to end and get
results.
Education:
Bachelor of Science, Journalism
Concentration in Public Relations
Environmental Science, Minor
Bowling Green State University, 1995
Employment:
Iroko Pharmaceuticals/inVentiv Health
Professional Sales Representative
[November 2013 – present]
Launch newly created Iroko Pharmaceuticals,
a global leader in analgesia, to the medical
community
Promote responsible pain management as a
critical need in patient care and provide the much needed solution with Iroko Pharmaceuticals
products
Manage an 11-county geography, targeting
nearly 200 physicians, nurse practitioners and
physician assistants and their practice offices
Generate weekly scripts to meet quarterly goals
YTD second highest script count in the region
Time Warner Cable Media
Media Sales Consultant
[November 2005 – November 2013]
Dedicated to sale of on-air commercials, digital ad campaigns and video production
Cultivate new business as well as deepen
relationship with existing clients
Provide consultation to clients on all aspects
of advertising including messaging, creative
approach, network placement, digital content
and social media
Educate clients on the advantage of digital
products, manage their entry into digital
advertising and monitor campaign results
Facilitate team meetings and conference calls
to review goals, objectives, education and training on new products
Responsible for annual budget in multiple
categories: growth, new business and digital
Achieved 119% of 2012 annual budget, exceeding
all goals for digital, high profile opportunities and production; greatest number of accounts on air
Account Executive of the Year 2007, 2008, 2012
Leadership Society 2012
St. Rita’s Medical Center
Marketing & Public Relations
[January 1999 – November 2005]
Effectively market Medical Center programs and
services to the community and referral sources
Strategize Medical Center marketing initiatives
and approach to community promotion
Spearhead public relations and crisis
management efforts to a 10-county region
Respond to media inquiries and prepare
spokesperson with relevant response data and
information
Prioritize and synthesize internal
communications for management team,
employees, human resources initiatives and
construction updates
Maintain relationship with outside consulting
agency on strategic marketing initiatives and
development of key strategies
Collaborate on design, function and
communications of Medical Center website
Manage $150,000 annual yellow pages budget,
$300,000 televisions/radio/print advertising
budget; four person external graphic design team
and brand identity of St. Rita’s Medical Center
Member of Management Team, Employee
Activities Committee; Red Cross Blood Drive
coordinator and numerous community-oriented
committees
Lima Radiological Associates
Marketing Coordinator
[October 1997 – December 1998]
Promote expertise and experience of Medical
Center radiologists to referring physicians
Facilitate the successful usage of faxed radiology reports speeding up delivery time and virtually
eliminating delayed results
Serve as a liaison between radiologists and
referring physicians’ offices to increase efficiency and overall satisfaction with radiologists
Research, write and execute quarterly newsletter
Additional Employment History:
Northeast Medical Center
Concord, North Carolina
(now Carolinas HealthCare System)
Marketing Coordinator
Child Care Resources Inc.
Charlotte, North Carolina
Communications Coordinator
Discovery Place
Charlotte, North Carolina
Development Special Events Coordinator
United Way of Central Carolinas
Charlotte, North Carolina
Agency Loaned Executive
Tricia L. Profit-Kuhn References
Brenda Burgy
Brenda Burgy Consulting Group LLC
3853 Maple Drive
Lima, OH 45805
acqyuj@r.postjobfree.com
Emily Rosebeck
Human Resources Generalist/Payroll Supervisor
St. Rita’s Medical Center
730 W. Market Street
Lima, OH 45801
acqyuj@r.postjobfree.com
Ron Freed
Freed Marketing
219 N. McDonel Street
Suite 201
Lima, OH 45801
acqyuj@r.postjobfree.com
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