Senior Sales & Marketing Executive successful at building and leading world-class sales teams, products and services. Strategic leader, with a proven track record of achieving sales growth while reducing selling expenses. A hands-on “closer” with a strong technical foundation and the ability to lead by example using performance-based metrics. Expertise building effective channels to drive sales of highly engineered products and systems. Selects and empowers top performing team members focused on long-term customer relationships.

Core qualifications and strengths include:

Strategic Business, Market & Sales Planning

Revitalizing Stagnant & Rapidly Declining Sales

ROI, Value Proposition & Profit Optimization

Competitive Analysis, Positioning & Pricing

Creative Branding & Vertical Marketing

Product Introduction & Life Cycle Management

Exceptional Interpersonal Skills

Creative Problem Solver & Strategic Thinker

Major Account Development

Contract Compliance & Maintenance

Market Evaluation, Penetration & Expansion

Superior Organizational Skills

Performance Enhancement

Excellent Analytical Skill

Development and Interpretation of Reporting

Revenue Management

Effective Multi-Disciplinary Team Management

Team Management & Development

PROFESSIONAL BACKGROUND

New Business Development/Marketing

Restructured multiple sales, project management, program management and customer service teams to maximize overall efficiencies.

Managed, trained and developed sales teams in multiple locations.

Negotiated contracts, created pricing and proposals as well as sales incentive programs conducive to increased revenue.

Managed relationships with multiple business partners and customers as well as in house departments to ensure effective and profitable operations

Raised revenues from reseller accounts by 25% in a one month period, and enhanced acquisition of channel sales by 10.

Developed new client base through corporate marketing.

Worked with senior management, direct reports, and business partners to seek, evaluate, test, and implement new programs designed to generate revenue and enhance the customer experience.

Identified markets and cultivated professional relationships to promote benefits of the company.

Automated direct email campaigns, referral programs, welcome, cancellation, win-back, credit card update, reporting, and other processes, achieving 100% increase in sales with half the initial staff.

Regularly reviewed purchasing schedules and performance agreements with vendors and customers to ensure timely delivery.

Roll out marketing plans and regularly produced collateral to promote new services.

Developed compensation and incentive plans based on performance metrics.

Boosted dedicated servers sales from 60 to 190+, and streamlined quoting and ordering process, leading to a monthly 10% growth in sales.

Worked with the CEO, vendor management, purchasing and engineering department to improve lead times and to lower manufacturing costs.

Drove sales, interior support, engineering projects, and interiors programs for commercial airlines, repair stations, and aviation leasing companies. Increasing sales by $4MM per year.

Managed new product development to meet customer needs and market trends.

Managed affiliate/reseller programs and customer service, resulting in a 45% increase in sales within 30 days.

Negotiated colocation alliances with MRO’s and repair stations to increase overall capabilities of the company. Thereby leading to talks of an acquisition and joint ventures.

Maintained and cultivated a portfolio of accounts including commercial airlines such as: United Airlines, American Airlines, and Delta. .

Improved Aviation Interior sales by $2M upon re-activating dormant accounts and closing deals on spare parts, new product development, overhaul projects, and repair programs.

Reduced customer costs by 60-75 % on existing pricing and increased company margins by 20% through Parts Manufacturing Authority (PMA) programs for aftermarket products.

Initiated digital promotional campaigns that manifested large surges in new revenue within a short time. Daily unit sales increased 3 times the previous daily average for the duration of the promotion.

Operations Management

Managed new product development to meet customer needs and market trends. Requiring coordination and identification of manufacturing processes, materials analysis, reverse engineering, test and computation.

Management of operational reporting and budgets ensuring optimal productivity, quality, customer experience and satisfaction.

Promoted open communication and understanding between multiple locations and customers.

Regularly reviewed purchasing schedules and performance agreements with vendors and customers to ensure timely delivery.

Devised a simplified manufacturing and delivery processes, as well as capacity management techniques. Resulting in minimized costs in the manufacturing process, delivery times and optimized workflow processes between departments

Evaluation and reallocation of available labor force, equipment and other resources to meet or exceed company goals. ( repair station restructure of internal departments and workforce to improve delivery times from 90+ days to a 15 day turnaround time)

Recruit, train, and direct all staff.

Creation and management of detailed reporting, encompassing sales forecasts, delivery times, production schedules and cost analysis.- Resulted in better vendor relations with the customer and improved customer confidence

Collection and application of information gathered in engineering environments to improve the overall capabilities of the PMA business unit. This includes the certification processes, manufacturing, material requirements and design modifications. Improving lead times and work flows.

Created customized reporting and metrics to track production and delivery time lines. Resulting in better program management and integration of supporting departments. Establishes internal networks for team building to collaborate on complex projects and implementations.

Worked with vendor management, purchasing and engineering department to improve lead times for parts and to lower costs both internally and externally.

Coordinated and managed the development for the backend ERP software.

Regularly reviewed purchasing schedules and performance agreements/contracts with vendors and customers to ensure timely delivery.

Negotiated leases, vendor pricing and designed bundled services.

Transformed a struggling business unit through re-structuring, and improved delivery time by 80%.

Regularly reviewed new technologies to improve engineering and quality processes.

Implemented training for managed departments. Improved Focus, Projects managed proactively and delivery time improved.

Financial Management

Worked with investors to raise money for the development of projects and engineering

Negotiated contracts, created pricing and proposal

Monitor business cash flow and requirements; ensure proper financial controls are followed

Identified and developed business channel frameworks and performed service analysis to pinpoint business strengths and weaknesses.

Produced a strategic business plan with budgets and financial models, including cash flow, turnover forecasts and projected P&L.

Regularly reviewed shipping costs and ways to reduce pricing

Evaluation of vendors, their products delivery times and volume pricing to negotiate new contracts.

Worked with accounting to identify areas of waste and new profit centers.

Evaluation of project budgets through weekly reporting to manage and maintain profitability.

wORK hISTORY

Loop Aerospace Corporation – Valencia, CA Jan. 2014 – Present

Vice President

Vitality – Woodland Hills, CA Jan 2011 – Jan 2014

President

Regent Aerospace Corporation – Valencia, CA Aug. 2006 – Nov. 2010

Director of Sales, Parts Manufacturing Authority,

Customer Service & Program Management

Globat.com – Los Angeles, CA Sept. 2004 – Jul. 2005

Director of Sales

Affinity Internet – Ft. Lauderdale, FL Oct. 2000 – Apr. 2004

Director of Sales

EDUCATIONAL BACKGROUND

Bachelors of Science, Biology

Doctor of Chiropractic

ASSOCIATIONS

Woodland Hills, Tarzana Chamber of Commerce

Chatsworth Chamber of Commerce

National Association of Distinguished Professionals

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