KEY MILESTONES AND RESPONSIBILITIES

Independent Projects

CURRENT Marketing Consultancy

Clients

Key Milestones

Mistwood City

Developed Marketing Strategy (R&D)

‘For Men’ Soap Startup in PH

Developed marketing research and communications plan for the company

Mobile Munchies Philippines

Developed Market Insight (R&D)

Developed Digital Marketing Strategy

CURRENT Tech Journalism

Clients

Key Milestones

Franchise Herald (Global) http://www.franchiseherald.com/reporters/czyka-tumaliuan/page1.htm

Business Tech articles

8List (PH) http://8list.ph/author/czykatumaliuan/

eLearning articles

PAST Writing and Editorial

Clients

Key Milestones

Rex Publishing

Developed a singapore math AVP

8list/YahooPH

Wrote 13 feature articles

Rappler

Wrote 2 social advocacy news article

International Business Times

Wrote 1 feature article

ArtInformal

Wrote 1 press release for Jonas Eslao

Blanc Gallery

Wrote 2 art reviews

Kulay-Diwa Philippine Gallery of Contemporary Art

Wrote 1 art review

Manila Bulletin

Wrote 1 news article

Pacifiqa.com

Wrote 1 feature article

Kaida Gallery

Wrote 1 press release for Iya Regalario

PAST eLearning and Multimedia Services

Clients

Key Milestones

Rex Publishing

Developed Singapore Math Launch AVP

Drafted storyboards for eLearning videos about Singapore Math

Accenture

Senior Analyst, Feb 2015 – April 2015

Proposal Center of Excellence team

CORE RESPONSIBILITIES

Provide content, research and data analysis for business proposals, and RFP responses to assist Accenture in acquiring and keeping global and local clients

Conduct relevant research and analysis to supplement Accenture bids and proposals

Proofread and edit content of deliverables

ADDITIONAL ROLES

Recreate solution blueprints for Accenture bids and proposals

Design powerpoint presentations or decks for Accenture bids and proposals

Evaluate team’s content database to look for rooms for improvement

Craft curriculum content for team’s Effective Business Writing course for Accenture executives

KEY MILESTONES

Developed Accenture credentials based on internal research for Marina Bay Sands, Sentosa, Ascend and Queensland Rail

Designed Accenture credentials deck for Sentosa, Ascend and Queensland Rail

Conducted relevant research to supplement Accenture bids and proposals

Assessed team’s knowledge database

Developed curriculum content for team’s Effective Business Writing course for Accenture executives

Trend Micro

Writer, January 2012 – August 2013

Technical Marketing team

Core Responsibilities

Write, proofread and layout the following marketing collaterals for Trend Micro’s Global Marketing Communications team:

oProduct and service datasheet

oWhite paper

oPlaybooks

oWeb banners

oWeb page content

oProduct matrix

oService and solution briefs

oBrochures

oFlyers

oElectronic Direct Mail or EDM packages

Coordinate with artists, managers and engineers to come up with clear, creative and compelling marketing assets

Develop research and content for the following marketing assets for Trend Micro’s Technical Marketing team:

oINFOGRAPHICS

oPrimers

oOpinion Pieces for Press Release

oAnnual Security Roundup

oIncident/ Malware Attack Reports

oEnterprise Newsletter

Additional Roles

Develop SEO strategy to increase compnay website traffic

Design and develop web graphics for Trend Micro’s Global Marketing Communications team

Create collateral templates following the company’s branding style guide

Key Milestones

Crafted marketing templates for:

oSolution briefs

oWhite papers

Developed an average of:

o15 Product and service datasheets

o10 White papers

o5 Playbooks

o7 Web banners

o10 Web page contents

o3 Product matrix

o4 Service and solution briefs

o2 Brochures

o2 Flyers

o4 Electronic Direct Mail or EDM packages

Drafted research and content for:

o3 INFOGRAPHICS

o3 Primers

o1 Opinion Piece for Press Release

o1 Annual Security Roundup

o3 Incident/ Malware Attack Reports

o2 Enterprise Newsletter

Developed a full-blown SEO strategy to increase compnay website traffic for TrendLabs

Trend Micro

eLearning Developer, September 2013 – January 2015

Global Technical Training and Development

Core Responsibilities

Write, proofread and layout computer-based training (CBT) for both static and animated assets

Develop eLearning videos about technical IT concepts

Create asset development and review processes to improve team efficiency

Coordinate with managers and engineers to understand the gaps and rooms for improvement of the current training assets, services, and deliverables

Additional Roles

Proofread and edit technical manuals

Develop asset templates for the team’s training and instructional initivatives

Develop marketing collaterals to advertise team’s assets across all regional business units

Design training certificates

Key Milestones

Wrote and designed an average of:

o5 CBTs

o5 announcement newsletters

o7 email banners

Developed over seven asset templates for all of the team’s list of deliverables to align assets with Trend Micro’s global branding style

Branders.com

SEO strategist and writer, June 2010 – Nov 2011

Web Marketing team

CORE RESPONSIBILTIES

Develop web content to boost SEO strategy

Write blogs to drive traffic to company website

Find keywords and links for SEO strategy content development

ADDITIONAL ROLES

Write press release for significant company events

KEY MILESTONES

Achieved a 7-month 100% lead generation by implementing SEO strategy tactics for company

Developed over 200 articles to attract traffic to company website

Contact this candidate