Shweta Gupta

Mobile: +1-302-***-****; ~ E-Mail: acqx7n@r.postjobfree.com

Brief Overview

A result oriented professional with 5 months of experience in Excel and VBA development and experience in Per Pay Click (PPC) Campaign Management using Google AdWords / Bing / Google Analytics

Google Adwords and Google Analytics Certified

Bing Ads Certified.

Analysis of campaign data using Excel and Access. Good knowledge of Excel Formulas like Vlookup, Sumif etc.

Proficient in grasping new analytic and problem solving skills and utilizing them in an effective manner

Proficient in oral and written communication skills with both technical and non-technical audiences with aptitude for working in team

Self-discipline for planning and organizing tasks

Web analytics design and implementation using Google Analytics

Promote client websites in Google, Bing and Yahoo to increase the conversion rate through web entity. I create frame and implement the best suitable strategies on the website. Effective usage of the funds to get the maximum number of conversion is always the goal.

Analyze the website traffic through Google Analytics to find the user’s behavior and interaction of visitors.

Technical Purview

Google AdWords Editor

Bing Editor

Microsoft Excel

Microsoft Access (Basic)

Javascript(Basic)

Organizational Scan

Oscillate InfoTech, Noida, India (as of now in Edison, NJ)

From : March 2014 To : Till Date as as Digital Analyst

Roles & Responsibilities:

Creating and management of Google/Bing PPC Campaigns

Campaign performance analysis to switch campaigns for better performance at a lower budget

Identification of keywords as per the client’s business and requirements

Good knowledge of Bing/Google AdWords Editor Tool for managing the campaign data easily

Working with Google AdScripts for automation of daily/weekly reports to avoid manual work

Co-ordinating with content team for content creation and ensure high quality content for website

Co-ordinating with the Web Development team for implementing Analytics (like Google Analytics, Clicky code) for a better performance tracking

Designing different strategies, monitoring budget spend

Running Facebook PPC Campaigns, SEM, SEO.

A/B testing

Creating customized charts to represent data in explicit manner

Using MS Access to pull reports on bigger datasets

Analyzing raw data and building a quick prototype which caters best to the client’s requirements

Facilitate discussions to define the client’s business problem before designing the approach

Work in collaboration with US Onshore Team and Oscillate team in India to execute project

Creating reports as per client’s specifications

Collaborate and co-ordinate directly with Client(s) and Oscillate team to implement solutions

Gain immediate responsibility for project deliverables

Developing the project within the timelines keeping in mind the client’s business and the expected analysis

Understanding all the minor details regarding Client’s business to provide best solutions

Preparing data/reports in excel which help in taking strategic decisions regarding campaigns

Achievements:

Promoted within 5 months of joining, and was assigned a Google Adwords/ Google Analytics/ Bing role

Managed Web Development/WordPress/Content Management teams.

Industrial Training

Vocational Training – NHPC (National Hydroelectric Power Corporation, India) - Academic research project on VSAT May 2010 –July 2010

Academics

Year

Degree/ Certificate

Institute/School, City

2012

Bachelor of Technology in Electrical & Electronics Communications

Uttar Pradesh Technical University, India

2007

Class XII – CBSE

DAV Public School, Delhi, India

2005

Class X – CBSE

DAV Public School, Delhi, India

IT Skills: VBA, MS Excel, MS Office & Windows 7/XP / 2002 Applications.

Academic Projects

GSM Controlled Wireless Robot.

Duration : 4 months

Scope : In this project, the robot is controlled by a mobile phone that makes a call to the mobile phone attached to the robot. In the course of a call, if a pre-defined button is pressed, a tone corresponding to the button pressed is heard at the other end called - ‘Dual Tone Multiple frequency’ (DTMF) tone. The robot receives these tones with the help of phone stacked on the robot. The received tone was processed by the microcontroller

Research Papers

ROBOT: An Integral Part of Our Life

Selected for International Conference on VLSI, Communication & Networks, Institute of Engineering & Technology, Alwar.

Everyday manipulation tasks by Robot

Selected for International conference on RAITM’12, Shree Guru Ram Rai Institute of Technology & Science, Dehradun.

Personal Details

Date of Birth : 9th October, 1989

Address : 102, Royal Drive, Apt 358, Piscataway, NJ 08854

Languages Known : English & Hindi

Hobbies & Interests : Participation in Extra Curricular Activities & organizing events, Interested in Traveling and exploring Indian and foreign destinations.

Visa Status : Green Card

Place: New Jersey (Shweta Gupta)

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