ANUSHA BALA

SUMMARY

Innovative and efficient individual with 5 years experience in the Technical and Product management industry across various domains. Built multiple applications across several countries in both Android and iOS platforms that provide the ultimate user experience and a significant increase in revenue. Strong customer focus and proven track record of identifying needs, opportunities and capability gaps and delivering products that resonate and enable business transformation

WORK EXPERIENCE

2015 –Now Product Manager

Walt Disney Company

Disneyland Paris – Working on the Mobile app starting from inception until App Launch

Developed and maintained the Roadmap to build the Paris Park App

Elicited the complete set of requirements in Agile storyboarding

Designed the Epic User story template to be used across the Product team

Co ordinated with marketing teams at different locations to provide a comprehensive Go to Market plan Analyzed Customer data to provide optimum user

experience

Presented the features and components and a

comprehensive demo of the app to the Leadership team Worked on Optimizing the Ticket sales experience Analyzed and elaborated business requirements for

purchase within the app using Apple pay 2014 – 2015 Product Western Manager Union Digital Mobile App – Worked on launching the app in 6

Transactional Countries

Built and maintained the user stories and requirements for the mobile app

Co ordinated with multiple stakeholders as part of the requirement gathering process

Managed the UI/UX team to build the mobile prototype to expedite development

Implemented Localytics for tracking analytics information EXPERTISE

Product Management

Agile Storyboarding

Epic & User story Documentation

Go-to-Market plan

Road show

Content writing

Creative iterations

Product Review (UAT)

Globalization\Localization

Componentization

Prototyping

Mobile Platform

iOS

Android

Agile Tools

Jira

Confluence

Business Process Model

Tools

Microsoft Visio

TIBCO Business Studio

Project Management Tools

Microsoft Project Management

Microsoft Office

Analytics Tool

Adobe Omniture

Google Analytics

Adobe Sitecatalyst

Localytics

TeaLeaf

Tableau

Business Analysis Tool

SAS

R

SPSS

SSRS

3803 130th LN SE, Bellevue WA 98006

+1-425-***-****

acqwxe@r.postjobfree.com

EXPERTISE

Programming Languages

.NET framework

C#

Java

J2EE

JSP

Java Bean

JavaScript

HTML

CSS

Database

SQL Server

PL SQL

MS Access

App Markets

Western Union

United States

United Kingdom

France

Australia

New Zealand

Germany

Walt Disney Company

Paris

Hong Kong

California, United States

Florida, United States

Website Optimization

(US, UK, France, Australia, Germany)

Elicited requirements for A\B testing and feature

optimization that increased customer feedback and

revenue by and overall of 3%

Analyzed Global and Market expectations using various Analytics tools and Tealeaf sessions and provided

optimization solutions for the existing Website Created and maintained product Backlog for Agile product development

Performed in depth User Acceptance Testing on the new features and got the product aligned with the business and technical requirements

2013 – 2014 Business System Analyst

Bank of America, Merrill Lynch

Online Portfolio Management – Acted as a liaison

between the business and the technical team to ensure that issues were brought to focus for quick resolution through Incident and Problem management

Interacted with the Business team to gather requirements to enhance the existing account opening application Created a Business Process model that is being used as a Prototype and an Impact analysis model

2010 – 2012 Software Developer & QA

Infosys Limited

Horizon Blue Cross Blue Shield

Developed interactive Insurance Management tool using Dot net, SSRS tools and PL SQL

Utilized SSRS Report builder to generate reports such as comparative pie charts, histograms,

Bar graphs on the data present in the front end Executed the complete cycle of Data migration and Process migration of the existing systems

Performed data mining and analyzed data retrieved Identified risks in the project and recommended

appropriate risk mitigation strategies to the management EDUCATION

2012 – 2013 Masters in Management Information Systems University of Illinois, Chicago

2006 – 2010 Bachelor of Technology in Computer Science SASTRA University, India

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