PAULINE GACANJA

** **** **** **, ***. C* • Bayonne, NJ 07002 • 321-***-****

acqvze@r.postjobfree.com

https://www.linkedin.com/in/paulinegacanja

EDUCATION

M.A., Public and Organizational Relations, 2014 Montclair State University B.A., English, 2007

WORK EXPERIENCE

MONTCLAIR STATE UNIVERSITY 2013 to Present

Academic Development & Assessment Assistant Montclair, NJ

Partner with academic and administrative departments in communicating critical information regarding university basic skills policy and testing requirements.

Utilize social media channels to promote academic support services.

Coordinate and participate in campus activities with special programs and other academic departments.

Coordinate and provide proctoring services to distance learners.

Maintain placement testing database.

ON LOCATION TOURS, INC. 2008 to 2012

Public Relations and Marketing Associate New York, NY

Generated press coverage in major news outlets such as New York Times, USA Today, Philadelphia Inquirer, LA Times, Reuters, CNN, New York Post, Washington Post as well as many TV stations.

Managed social media technologies to create visibility and increase online sales, raising online following and fanbase by 60%.

Utilized marketing software Cision MediaSource to distribute SEO press releases, generate and sustain relationships with local and international press.

Created and updated four tours, including developing marketing campaigns, resulting in a 30% increase in ticket sales and a 15% increase in unique visitors to the company website.

Branded tours and edited company literature to maintain consistent “look and feel.”

Corresponded with 17 global NYC & Company offices to create advertising and marketing partnerships, establishing global publicity.

Coordinated targeted special events including book signings, movie screenings and celebrity appearances, to increase website traffic and ticket sales.

SUCCESS COMMUNICATIONS GROUP Summer 2007

Public Relations Intern Parsippany, NJ

Authored news releases, feature stories and community advisories for Briarcliffe and Gibbs Colleges, and Prudential New Jersey Properties, resulting in media coverage.

Publicized press releases, community advisories and feature stories to local newspapers, magazines and television stations for media coverage.

Compiled and maintained media contact databases.

Tracked and organized media coverage by collecting relevant clips of published articles and organizing them using Adobe Photoshop.

MONTCLAIR STATE UNIVERSITY 2005 to 2007

Documentation Specialist Montclair, NJ

Updated digitally formatted audio lessons on the Language Learning Website.

Composed user documentation for hardware and software collections.

Advised students on required audio, video, software and translation reference materials.

Prepared listening and video materials and sustained sufficient copies for students and teachers.

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