ANA MARIELA GAVIRIA

******** Bridgewod Drive, Boca Raton, Florida 334434 561-***-**** acqvl6@r.postjobfree.com Page 1 of 2

QUALIFICATIONS PROFILE

Goal-driven professional, equipped with career-long expertise in providing top-quality services encompassing product launch and promotion, account management, Channel Partner Program execution, and product full life cycle management. Possess solid hands-on experience delivering top-quality products, business solutions, and support to aid clients in aligning their operations with current technology processes. Exemplify top-notch organizational skills in optimizing strategies to bridge the technical and business worlds, while integrating technical solutions. Capitalize on strong communication and interpersonal abilities in cross-discipline collaboration to meet client-and-business specific requirements. Demonstrate effectiveness in communicating organizational objectives utilizing bilingual fluency in English and Spanish.

AREAS OF EXPERTISE

Brand Awareness

Training Development

Competitive Analysis

Distribution Channel Management

Project Management

Account Management

Roadmap Development

Strategy Development and Execution

PROFESSIONAL EXPERIENCE

MICROSOFT CORPORATION – FORT LAUDERDALE, FL

PARTNER CHANNEL MARKETING MANAGER – CONTRACTOR AHQ LATIN AMERICA 2012–2015 Ensure the success of business-critical events, such as launch of products and services, including the Microsoft® Partner Network by participating in marketing operations and strategy development. Spearhead program strategy development with focus on long-term capacity planning. Drive the effort in landing Microsoft Partner Network across all points, including community, subscription, silver and gold competency, partner types, customers, and internal aspects.

Strengthened relationship with existing partners; while recruiting new partners to guarantee member retention and continuous account expansion.

Provided excellent online partner experience, while establishing and maintaining partner communication channels toward the development of strong community foundation.

Integrated strategic initiatives and messaging that promoted business offerings spanning Microsoft Partner Network membership, innovation, partner profitability, and cloud.

Steered the continual growth of loyal and profitable partner ecosystem, which resulted to substantial increase in Microsoft’s revenue and provision of top-quality customer and partner experience (CPE). SYMANTEC CORP. – MIAMI, FL

BUSINESS DEVELOPMENT MANAGER – CONTRACTOR

NORTH AND SOUTH OF LATIN AMERICA 2011–2012

Focused on growing the PC Tools sales in North and South Latin American market through research and establishment of business relationships with major distributors and channels. Made use of strategic distribution model in driving maximum market penetration through identification, modification, and integration of sales and pricing strategies for Symantec PC Tools products. Presided over comprehensive sales training for major distributors, channel partners, and extended sales force in the region.

Earned selection from the senior leadership to launch Symantec’s PC Tools consumer brand across Latin American markets.

Exemplified expertise in sourcing out new business opportunities through the formulation of tactical strategies targeting education, telecommunication, and government sectors. MARKETING SPECIALIST 2010–2011

Took charge of administering the marketing programs in NOLA for Symantec Consumer Business Unit, including management of inventory and logistics of marketing materials for the distribution and retail part. Performed budget management, including tracking and reconciliation of expenses for the Sales Team supporting regional sales managers.

Produced 25% sales increase by carrying out the maintenance and project management of website and collateral sales incentive campaigns with major distributors.

ANA MARIELA GAVIRIA

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HEWLETT PACKARD COMPANY – HOUSTON, TX

PRODUCT SERVICES MANAGER – PERSONAL SYSTEMS GROUP (PSG) 2008–2009 Collaborated with division managers in boosting product support and services readiness for commercial PSG product lines in Latin America region with $1.2B in annual revenue. Piloted new product development projects for international operations; which involved ensuring the preparedness of customer call center, logistics, and country manager for the business unit startup.

Successfully led and accomplished more than 26 projects for new product introductions in accordance with established time frames and objectives.

Brought significant reduction in warranty expense and consistently achieved customer satisfaction by formulating and implementing cost-effective delivery models.

CHANNEL READINESS MANAGER/GLOBAL DELIVERY – LATIN AMERICAN HEADQUARTERS 2004–2008 Developed and implemented infrastructure to provide hardware, software, and network technical training for internal and outside customer support personnel. Rendered keen oversight to daily functions of virtual teams.

Enhanced the technical knowledge of stakeholders by creating curricular roadmaps and customized classes on storage, servers, networking technology, high-end printers, desktops, notebooks, and operating systems.

Developed specialized classes for channel engineers that drove the successful execution of project implementations’ technical and certification strategies for LAC Business Services Channels.

Devised comprehensive plans for equipment configurations, software, and tools, as well as sourced technical teams responsible for building training infrastructure; thereby maximizing the efficiency of training efforts. CHANNEL MANAGER – CENTRAL AMERICA, CARIBBEAN, AND ECUADOR 2002–2004 Demonstrated solid aptitude in managing and developing channel service partners, including coordination of functions, processes, and resources to drive maximum channel growth and profitability, while maintaining reasonable warranty costs. Boosted organizational sales and revenue growth by developing and integrating comprehensive strategic plans. Partnered with the Legal Department in revising and finalizing new service contracts.

Cut down expenses by 28% through development of a new model of warranty reimbursement labor for channel partners.

Expertly managed channel consolidation that generated 25% reduction in CACE channels. COMPAQ COMPUTER CORPORATION – MIAMI LAKES, FL

SERVICE DELIVERY MANAGER (BUSINESS DEVELOPING GROUP)-CENTRAL AMERICA, CARIBBEAN, AND ECUADOR 1999–2002 Oversaw major and global customer service accounts with service contracts worth more than $3M. Visited sites for SLA review and physical inspections on network systems and peripherals to guarantee high-quality service delivery and customer satisfaction.

Earned recognition for facilitating the year-over-year contract renewal through account management excellence.

Produced significant increase in local sales and global contracts by building technical inventory capabilities from service partners and negotiating per hour rate and made information available for sales group.

Minimized issue resolution time through the integration of escalation process for service partners and eliminated customer downtime by planning and administering the server legacy and end-of-life equipment refreshes for global and major accounts.

EDUCATION

MASTER CERTIFICATE IN PROJECT MANAGEMENT

George Washington University School of Business, Washington, D.C., USA FINANCIAL BUSINESS MANAGEMENT (CONTINUING EDUCATION PROGRAM) Pontificia Universidad Javeriana, Bogotá, Colombia AA IN BUSINESS TOURISM MANAGEMENT Inuniversitas, Bogotá, Colombia TECHNICAL ACUMEN

Microsoft Applications (Word, Excel, PowerPoint, and Outlook) Lync Yammer Virtual Rooms SharePoint Oracle

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