Ravishankar R 999-***-**** acquot@r.postjobfree.com

Summary

Actively looking out for an opportunity in SEO and Digital Marketing. Passionate about providing an unmatched user experience on various web based platforms.

Education

B.Tech Information Technology

Sri Krishna College of Engineering and Technology (Anna University)

Graduated Year - 2006

Professional Experience

1.Feb 2013 to till date - SEO Professional at DCIS Ltd, Coimbatore.

Responsibilities:

Keyword Research and Analysis for Adwords

SEO Strategies and Link Building Opportunities

Google Analytics and Traffic management

Generating Leads through Email Marketing

Tools used : IBM Silverpop

Organizing and Mail Scheduling

Landing page optimization

Webmaster Tools – Crawl Error Reporting and Broken Link checking

Social Media Optimization - Facebook, Twitter, YouTube, Google+, Pinterest etc...

Getting up to speed with the latest search algorithm updates from Google

Achievements:

Increased the number of Visitors from Email marketing by providing user friendly templates

Helped to re-optimize several large client websites according to the google updates

2.Jan 2010 to Jan 2013 - Designer & SEO Executive - Carolina Technology Solutions, Coimbatore.

Responsibilities:

Optimizing E-commerce websites for selling photography equipments in various countries like USA, UK, Australia and France (backdropsource.com, co.uk, com.au, fr)

Competitor Analysis based on the geographic location and business

On page optimization - Keyword Analysis and Optimization

Off page optimization - Directory & Search engine submission, Blog, Portal, Forum, Social Media

Google Analytics and Webmaster tools – Page Speed, Bounce Rate, Exit Rate, Funnel tracking, Crawl Error reporting, Broken Link Checking.

Google Adwords – campaign creation, keyword grouping, bidding and increasing CTR.

Designing Newsletter

Achievements:

Reduced the bounce rate to retain the visitors by optimizing the product pages

Increased the sales by changing the navigation system for the visitors to reach more products in easy way

3.Jul 2006 to Jan 2010 - Development Engineer at Webstersmedia (Nayasys Technologies)

Responsibilities:

On-page optimization, off page optimization and others optimization techniques for website promotion

Setting up Google Analytics account to monitor website traffic

Link Building Techniques

Structured and developing table less web sites including HTML5, DHTML, CSS coding as backend interaction with Asp.NET and PHP application pages.

Interaction for Business requirement and understanding of Technical & Functional specifications.

Developed and maintained professional data-driven web applications for hundreds of concurrent users. Requirement gathering, creating prototypes, web layouts, checklist Preparations

Designing Interface, Wireframes, prototypes and navigational system for web applications.

Achievements:

Maintenance of 20+ Static websites

SEO Skills

Site Analysis/Audit - Complete technical report of the website. The report includes on-page and off-page factors of the website, Site Optimization Audits.

Keyword research - Expert in using Word tracker, Google adwords keyword tool, Keyword discovery tool and more.

On-page optimization - Creating Titles, Keywords, Descriptions, Header tags and Alt tags as per major search engine guide lines, HTML validation as per w3.org standards.

Content Analysis - Reviewing the content. Special focus on checking for keyword density, keyword prominence, proximity and also an eye on LSI

Code optimization - Code optimization by defining all the classes, elements suggestions.

Technical elements - Creating Robots.txt files, Error page configuration, Canonicalization issues, Cross check for Mirror sites, Cross check for Duplicate content, Fixing the broken links, Cross checking the elements responsible for spam issues, Bad Neighborhood checking, Domain history, Page redirection suggestions, RSS feeds creation and updating, XML and HTML Sitemap creations and updating.

Web site traffic Analysis - Good experience using Google analytics, Awestats.

Skills

Programming Languages - ASP.Net, VB.Net, PHP

Web Languages - HTML5, DHTML, CSS, Javascript

Designing Tools - Adobe Creative Suite, CorelDraw

Web Tools - Dreamweaver CS5, CSS Editor, Notepad Edit Plus

SEO Tools - BP, Web CEO

Databases - MSSQL, MySQL

Training

Human Factors International

User Centered Analysis & Conceptual Design

Art & Science of Effective Web and Application Design

Projects

Backdropsource (COM, CO.NZ, COM.AU & FR)

-An online shopping platform which deals with photography equipments and backdrops. This service is available in various countries worldwide. Developed using ASP.NET, C# and SQL SERVER as back end.

-Developed user friendly interface for the CMS- Inbound links has been added to improve the site navigation - Google Adwords, Microsoft Adcenter and Yahoo Advertising.

Online Tax Organizer

-A portal which allows secured Tax file transaction between user and tax processor using the typical client server model. Developed in PHP and MySql as backend.

-Wireframe Development and Prototyping- HTML Page Development using CSS and JavaScript- Support and Delivery Maintenance.

Outsource2experts

-Online portal developed in Java. Outsource2experts.com is business process outsourcing portal. The portal carries international company profiles and their services. Category and service wise representation of companies.

-Designing User Interface, CSS based HTML Development, Content Migration.

Playgoose

-An E-Commerce website deals with various Sport Goods which acts as a platform for consumers to buy directly from the sellers without any mediators.

-Project Planning and User Interface Designing - Web based application design - CSS based HTML Development

Warranty Service Management

-Online portal developed in.Net using ASP.NET, VB.NET and SQL SERVER as back end.

-Provide a one stop platform for a home to maintain their warranty and service issues relating to their entire household appliances.

-Front end coding and integration

-UI designs with CSS and HTML

-CMS Development.

Ravishankar R

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