WORK HISTORY

MINDSPARK INTERACTIVE, New York City, NY

Social Media Marketing Manager, Spring/2015 – Present

• Introducing social media policies and best practices

• Re-launching social media product channels

• Providing content strategy, ideation, and creation

• Completing daily community management, and monthly reporting

• Leading social media education

CAKE GROUP NY, New York City, NY

Social Media Marketing Manager, Summer/2014 – Winter/2015

• Managed deliverables, resources, brainstorms and communications

• Liaison between client, agency and all disciplines Clients:

• Shiseido #beautytag campaign • Ardbeg Whisky

• YP (Yellow Pages) • ODDKA Vodka

• I Love NY • Wyborowa Wodka

DAC ART CONSULTING, Atlanta, GA

Freelance Social Media Manager, Summer/2013 – Fall/2014

• Relaunched social media channels with newly developed strategies

• Increased brand awareness within the hospitality and design industries

• Provided content ideation based on social success

• Tracked online discussions and buzz surrounding areas of interest

• Studied target audience behavior

MOCK THE AGENCY, Atlanta, GA

Social Media Manager, Summer/2013 – Spring/2014

• Pitched comprehensive digital and social media ideas

• Executed and maintain comprehensive strategies

• Stayed current on consumers, interactive trends, and best practices

• Daily posting and engagement for MOCK and clients

• Created and developed monthly data driven analytics reports SAGEPATH, Atlanta, GA

Social Strategist & UX/Graphic Designer, Spring/2012 – Summer/2013

• Developed internal multi-platform social media strategy and policies

• Reviewed performance metrics and revised strategy based on analytics

• Educated peers on platform uses and techniques

• Researched client and industry backgrounds

• Designed internal communications for several clients ADDITIONAL EXPERIENCES

HUMAN RIGHTS CAMPAIGN, Atlanta, GA

Social Media Consultant, Winter/2013 – Present

• Provided HRC leaders with direction and relevant insights

• Mentored HRC leaders on branding, content and campaigning

• Assisted with Facebook and Twitter management

• Offered feedback with solution options

• Attended and promote social media at HRC functions ENGAUGE, Atlanta, GA

Digital Planning Intern, Summer/2011

• Completed digital competitive assessments to uncover the “white space” or opportunity for a brand/client

• Defined the target audience by sifting through online conversation analyses and audience research

• Worked with planners to create client-facing PPT/Keynote presentations

• Participated/lead brainstorms with the creative and social strategists THOMAS KERNAN

973-***-****

acqrpm@r.postjobfree.com

401 West 24th Street, Apt 14

New York, New York 10011

socialmediasomething.com

tkernan.com

@thomaskernan

EDUCATION

Creative Circus

Certificate Graphic Design

Graduation Date: June 2011

Florida Coastal School of Law

Candidate for Juris Doctor

Attended: Aug 2008 – May 2009

University of Florida

M.A. Pol. Sci. - Public Policy

Graduation Date: April 2008

Elon University

B.A. Corporate Communications

Graduation Date: May 2006

SOCIAL MEDIA

Twitter, Facebook, LinkedIn, Vine,

Pinterest, Instagram, Foursquare,

YouTube, Google+, Tumblr, Quora,

Reddit, Snapchat, Meetup, Flickr,

Imgur, Yelp, Meerkat, Periscope

TOOLS

Social Sprout, TweetDeck, Klout,

HootSuite, bit.ly, justunfullow,

SocialBro, Chirpify

APPLICATIONS

Photoshop, Illustrator, InDesign,

Pages, Keynote, iMovie, Acrobat,

Microsoft Suite

INTERESTS

Classic & independent film, t-shirt

design, kayaking, event planning,

whiteboarding, collecting Absolut

products, wannabe world traveler,

being social outside of the internet

VALUES

Curiosity, ambition, determination,

humor, optimism, directness

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