LILLIAN LOPEZ

347-***-**** acqqqz@r.postjobfree.com www.linkedin.com/in/lillianlopez

CAREER OVERVIEW

Media Project Specialist credited with combining project management, print production, marketing, and business development expertise to deliver substantial revenue growth in highly competitive business markets. Strong expertise building internal and external stakeholder relationships through the direction of numerous projects from concept to dissemination, while simultaneously streamlining business processes to align with organizational objectives to produce products including books, magazines, newsletters, tradeshows, and events.

AREAS OF EXPERTISE

§ Project Management

§ Print Media

§ Event Logistics

§ Timeline Management

§ Prepress Functions

§ Event Marketing

§ Budget Management

§ Press Checking

§ Market Research

PROFESSIONAL EXPERIENCE

H&R BLOCK, ALLENTOWN, PA 2014 – PRESENT

MARKETING COORDINATOR

§ Collaborate with the regional marketing manager on the development and implementation of national campaign opportunities through good neighboring, street teams, tax talks, and events to accelerate client growth.

§ Increase in local business and non-profit community partnership for two districts through support and sponsorships of community causes including Habitat for Humanity Polar Plunge, Cupid 5K Chase, the Renal Race, Alex Lemonade Stand, Chamber of Commerce Events, and Community Parades.

§ Conduct marketing classroom workshops designed to lead and motivate office-marketing ambassadors (OMAs) for thirty-one retail offices with an objective to target appropriate audience for the execution of print and social media mediums through a national weekly drumbeat.

§ Ensure OMAs are accountable for their office client growth through a scorecard metric system, measuring their execution in local marketing, visibility and brand management compliance. Lillian Lopez Resume, Page 2

Professional Experience, continued

CLEAR CHANNEL AIRPORTS, ALLENTOWN, PA 2013 – 2014

MARKETING CONSULTANT

§ Analyzed the Latin America and Caribbean markets to develop innovative awareness strategies of brands, names, products, and services through the selling of backlits, banners, digital displays, floor exhibits, kiosk, wraps, and clings for advertising space.

§ Researched global consumer behavior to create ROI results and was the first to achieve a cross-sell challenge of $162k, resulting in a competitive block that met the market portion and the purchase of an additional $103k of advertising space.

§ Collaborated with the graphics department on executing client objectives including artwork submissions, mechanical specs, timelines, and project statuses. INCISIVE MEDIA RWG, NEW YORK, NY 2000 – 2010

SENIOR PRODUCTION MANAGER

§ Planned, initiated, implemented, and executed print and online products with the collaboration of internal and external stakeholders on objectives, budgets, schedules, mechanical requirements, file submissions, and project statuses.

§ Performed quality control procedures, and prepress functions of InDesign files, layout, image format, press PDFs, eBooks, turning pages, soft proofs, and press signatures.

§ Supplied campaign creative updates and tracking links to publishers through an ad-serving platform of insertion orders, advertisements, editorial copy, and reprint requests.

§ Reduced cost of outsourcing by implementing an in-house media print production division.

§ Business process management of transition from traditional to CTP (Computer to Plate) printing.

§ System analyst of in-house hardware & software

PREVIOUS PROFESSIONAL EXPERIENCE INCLUDES: AMERICAN SHOWCASE, NEW YORK, NY, 1998 – 2000, PRINT PRODUCTION COORDINATOR; TURNER BROADCASTING SYSTEMS, NEW YORK, NY, 1989 – 1996, SENIOR EVENT PROJECT COORDINATOR EDUCATION

KAPLAN UNIVERSITY, 2015

Bachelor of Science in Business Administration, Career Focus New Media/Internet Marketing, President’s List, Alpha Beta Kappa Member

SOFTWARE SKILLS

§ InDesign

§ Enfocus Pitstop

§ Fetch/Delano

§ Adobe PhotoShop

§ FileMaker Pro

§ Pivotal Tracker

§ Adobe Acrobat

§ Microsoft Office

§ Sales Copilot

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