Mr. Kerry M. Cohen

*** ********* *** * High Point, NC 27262* 813-***-***** acqmn7@r.postjobfree.com

Profile

Successful Marketing and Brand Manager, with a background that encompasses diverse assignments ranging from S&OP management, technical liaison with customers, and leadership responsibilities of over one hundred associates.

More than ten years' experience providing increasing levels of leadership in demand management & product management for an internationally known industry leader. Adept at working with multiple brands and consumer segments.

Skilled in long term strategic planning and implementation; able to prioritize effectively, multi-task and achieve objectives within time and budget.

A clear and dynamic communicator; able to present marketing programs to diverse audiences and negotiate agreements with vendors (B2B & B2C).

Known for building strong relationships with internal and external partners.

Achievements and Skills

Consumer Marketing – Supported and assisted the Senior Director with the execution of brand and marketing strategies through all consumer touch-points, (Web, DM, Email, POS). Played a key role in the development and implementation of brand strategies to increase awareness of the brand’s USP, and adding net new consumers to the franchise. Built on the equity of the brand with more consumer centric messaging aimed at adding breadth and depth to the brand story.

Brand Management – Increased year on year portfolio growth by 20% through overall brand marketing and new product development activities, while continuing to develop and implement marketing strategies to effectively reach consumers. Develop and effectively communicate the value proposition of the brand while understanding what drives the market and consumer spend.

Demand Management – Liaison between Brand Management, Supply Chain, and our Sales Force to manage the monthly S&OP forecasting process to ensure monthly demands and inventory levels are achieved. Managed global counterparts through development and implementation of Syngenta’s Global Trillium (S&OP) process. Facilitate monthly North American S&OP meeting with executive committee, to review sales vs. budget, fluctuations in demand, and identify key drivers for potential upsides using market intelligence. Continued work with John Galt Solutions to upgrade to best in class forecasting tools. Certified Professional Forecaster by the IBF (Institute of Business Forecasting). Proficient in SAP R3 and APO.

Management Experience – Effectively lead a team of over 100 associates, and consistently exceeded monthly goals while serving as a manager of a leading retail store and processing plant. Gained in-depth knowledge spanning all aspects of management and customer service.

Agribusiness Leadership Plus, Graduate – ALPs is a customized agriculture leadership program developed and taught by the Center for Food and Agricultural Business of Purdue University. Designed for future leaders at Syngenta, to understand the role of government in the food and agriculture industries, and how we work to shape policy. Traveled globally, and collaborated with international colleagues to tackle issues from the environment and regulation, genetic diversity, to food safety and security.

Career Summary

Consumer Marketing, RJ Reynolds, Winston Salem, NC (2015)

Supported and assisted the Senior Director with the execution of cohesive marketing strategies.

Drove consistent messaging with new brand look and feel through all consumer touch-points (Web, DM, Email, POS).

Developed a loyalty program to drive continued consumer engagement, while enhancing brand image and enhancing the consumer experience.

Creative brief development and presentation to 3rd party agency to drive strategy and creative design of marketing campaigns.

Brand Manager, Syngenta Crop Protection, Greensboro, NC (2013-2015).

Business Planning & Forecasting Manager, Syngenta Crop Protection, Greensboro, NC (2005-2013).

Monitor, measure and manage brand equity/strength of a $100M Insecticide portfolio.

Increase brand awareness, relevant differentiation, value, accessibility and emotional connection.

Develop 5 year marketing plans.

Monitor market dynamics and react accordingly (price, positioning, programs, etc)

Drive brand understanding and support throughout the organization.

Develop brand messaging and positioning.

Developed and implemented the Sales & Operations Planning (S&OP) forecasting process for North America and Canada.

Facilitated and managed 5 year planning & forecasting processes, drive forecast accuracy and develop demand plans.

Area Sales Manager, Lord & Taylor, King of Prussia, PA (2004-2005).

Managed day to day operations of all Men’s Departments in a thriving retail store.

Exceeded seasonal sales goals of $1M, while responsible for product merchandising.

Accommodated the needs of associates as well as customers.

Accountable for interviewing, training, and coaching of associates.

Account Executive, Household Finance, New Castle, Delaware (2001-2004).

Cold called customers in regards to home equity loans and refinances of existing mortgages.

Created loan proposals for potential customers, while generating a new money factor of $250K each month.

Product Information Lead, Zeneca Ag Products, Wilmington, DE (1999-2001).

Provided product expertise to customers on rate recommendations, as well as efficacy inquiries, while taking on average 75 calls per day.

Point of contact for customers, sales reps, and end users.

Manager, Perdue Farms, Milford, DE (1997-1999).

Led a team of roughly 100 associates who were accountable for maintaining high production, quality, and yields.

Increased production efficiency by 25%, by implementing new operating processes.

Scheduled, trained, and motivated associates to achieve optimum productivity.

Education

Bachelor of Science, Agri-Business, 1998-Delaware State University

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