GARRETT SHER

C: 416-***-**** E: acqlsp@r.postjobfree.com

CORPORATE BRANDING & MARKETING PROFESSIONAL

Strategic Branding Tactical Marketing Product Management

Exceptionally driven, solutions focused sales and marketing professional with a strong educational background in Business Administration - Marketing and a specialization in Brand Management. Proven success in strategic marketing, and recognized for strong work ethic and ability to manage multiple product portfolio by implementation of marketing tactics and marketing materials to drive overarching marketing strategy. Strong experience in the analysis and reporting of sales figures, product trends with the implementation of consumer insights and market research.

Effectively plan, coordinate, manage and execute multiple projects simultaneously. Niche market, Client Relationship Management (CRM) and Consumer Packaged Goods (CPG) experience. Ability to manage multiple A&P budgets, monthly P&L statements, and product forecasts.

A proven relationship builder and team player with strong leadership abililty, problem solving skills and a persuasive communication style. Social media savvy with strong technical proficiency including Adobe PhotoShop & Illustrator.

AREAS OF EXPERTISE

Marketing Analysis

Strategic Brand Building

Digital & Traditional Media

Target Marketing & Penetration

Relationship Management

Marketing Strategy

Project Management

Campaign Development

New Business Development

PR & Agency Experience

New Product Launch

Budgeting & Forecasting

PROFESSIONAL EXPERIENCE

ASSOCIATE BRAND MANAGER - Medical Futures Inc., Richmond Hill, ON (2012 - Present)

Niche healthcare company with both pharmaceutical and natural therapeutic solutions, made the PROFIT 500 list as one of Canada's Fastest-Growing Companies.

Managed 4 Over-the-Counter priority (OTC) brands; analyzed sales figures & trends, responsible for forecasting, budget management and development of marketing strategy and initiatives, ensuring continued brand profitability & sustainability.

Developed and implemented brand plans, creative marketing pieces and communication campaigns, creating engaging materials for 20 Sales Representatives across Canada to educate pharmacists, general practitioners and consumers, leveraging improvements in key messaging to drive top line of product and company sales.

Refined brand initiatives by developing consumer insights, differentiating consumer initiatives by strategically conducting, analyzing and evaluating direct market research and utilizing AC Nielson data, resulting in new and innovative solutions to drive marketing plans and brand strategy.

Created strategic, brand consistent "leave behinds”, “detail aids“, and “Clinical Study Summaries“ for pharmacists, general practitioners and specialists; developed and recreated 6 consumer packaged goods carton redesigns assisting with, and overseeing, artwork and production of final print materials.

Maximized brand and product exposure by planning and organizing complex Continuing Medical Education (CME) event in tight turn around time for 80 person Ontario Pharmacist Association audience, coordinating all event logistics including the addition of a secondary topic and 2 marketing presentations to educate and increase sales.

Grew brand by an impressive 145% over previous year by managing product distribution line and implementing targeted marketing strategy; creatively stacked promotions with other products to satisfy budget constraints.

Engaged National and International partners on Quarterly basis to provide product updates, sales analysis and to educate and inform on marketing tactics and approaches to product marketing & brand.

Collaborated heavily with Shoppers Drug Mart in promotions and spends by creating a promotional calendar to build brand awareness, resulting in pull-through that increased retail sales.

GARRETT SHER H: 905-***-**** C: 416-***-**** E: acqlsp@r.postjobfree.com

PROFESSIONAL EXPERIENCE CONTINUED...

Redesigned and edited TV commercial to align with brand strategy by collaborating closely with marketing manager and Rogers Television to develop and improve key messaging, greatly enhancing advertising impact.

Launched successful sampling program using third party for delivery of pharmaceutical products to doctors and specialists, significantly decreasing company costs by 17% per sample, and reducing annual subscription fee.

Reduced advertising costs by building relationships with media agents and negotiating an extensive, cost-friendly television package rate, resulting in extra airtime and a heavy Prime Time bonus schedule.

Saved company over $50K in marketing material and design work printing costs, effectively tripling savings.

INSIDE SALES & ACCOUNT MANAGER - Amico Corporation, Richmond Hill, ON (2011 - 2012)

Founded in 1974, Amico Corporation designs, manufactures and markets a broad range of products for virtually every department in the health care facility and operates 4 manufacturing plants in the US and Canada.

Managed the largest healthcare and dental equipment distributors in the Canadian sales territory along with 5 core accounts in the United States, handling complicated distribution problems as they occurred.

Prospected potential customers, increasing sales of medical pipeline products and accessories including medical gas outlets, alarms and manifolds through medical gas, healthcare and dental distributors.

Examined floor plans and take offs of new dental facilities and hospital projects.

Quoted over $75K worth of medical gas equipment and accessories daily for contractors and customers.

Collaborated with Architects, Equipment Planners, Engineers, Hospital Executives, Project Management Staff and General Contractors, providing medical equipment and communicating information related to each project.

SALES ASSOCIATE - Winners, Toronto, ON (2005 - 2011)

Awarded "Associate of the Quarter" for exceptional customer service; maintained inventory and stock of $50K (various departments); responsible for merchandizing of homeware department.

MARKETING REPRESENTATIVE - Greener Gardening, Toronto, ON (Summer 2010)

Assisted with creation and coordination of promotions, advertising and direct marketing; negotiated sales contracts.

ENTERTAINMENT & MARKETING COORDINATOR - FARCO Entertainment Ltd., Concord, ON (2007)

Developed innovative marketing ideas that generated sales; coordinated parties and festival; executed marketing strategies and communicated event details to clients and sponsors, resulting in continued event success.

EDUCATION

BUSINESS ADMINISTRATION - MARKETING, SPECIALIZATION IN BRAND MANAGEMENT

3 year Advanced Diploma - Seneca College, Markham, ON (2011)

Awarded 2nd place in coveted "Vision to Reality" New Product Launch Competition (top 2 of 12)

TECHNICAL EXPERTISE

Microsoft Office Word Excel PowerPoint Dynamics Salesforce Google Analytics

Adobe Photoshop Adobe Illustrator Shoppers Drug Mart Vendor Board

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