Jason Lopez

**** ** ** *******. 513-***-****

Miami, Florida, 33145 acql2a@r.postjobfree.com

Objective

Seeking opportunity to apply skills in an ambitious environment where hard work determines success, and apply exemplary customer service expertise toward directly interfacing with both internal and external customers to ensure a perfect service experience.

Career History

A&J Auto Body, Miami, FL

Sept 2013-Present

SEM Manager

§Administer the testing and optimization of visitor experiences, including ad messaging, selecting the appropriate landing page for each segment of traffic.

§Post ads via platform such as Amazon, Ebay, and Craigslist.

§Test dynamic keyword insertion (DKI) ads vs non DKI ads.

§Update bids so that the change history is active.

§Build weekly campaign reports consisting of CPC, CTR, Click-Share, Average position, Impression Share, Impression-Rank, and budget cost, along with data graph showing performance.

§Lead generation via email, phone under cold/warm method.

§Work closely with vendors including Google, and Yahoo-Bing, to maximize and fully capitalize on the support and involvement of vendor representatives.

§Develop and communicate ideas of improving strategies, practices, and approaches, and ensure the successful implementation of those ideas, individually or cross-functionally, as approved.

§Conduct competitive analysis, prepare reports on findings, and share the results with the team.

§Develop and implement new landing page messaging as appropriate, in response to new or changed offers, products, pricing, and promotions, or in response to changes in market conditions or the competitive landscape.

§Work closely with product/tech teams to streamline and optimize the consumer experience and conversion funnels for specific products and sites to be marketed.

§Daily Management of bids, spend and resulting performance, including lead volumes, revenue, margins and related performance metrics, to ensure accomplishment of performance goals in alignment with stated objectives.

§Oversee the structure, tactical direction, launch, administration, optimization, spend, and P&L of specific campaigns in the online lead aggregation space, as well as reporting and communication of results/ideas within the marketing team.

World Media Interactive, Miami, FL

Feb 2015-April 2015

SEM Digital Search Strategist

§Manage tracking, reporting and analytics of all campaigns.

§Build weekly campaign reports consisting of CPC, CTR, Click-Share, Average position, Impression Share, Impression-Rank, and budget cost, along with data graph showing performance.

§Produce campaign and analytical reports and insight to clients on a weekly level.

§Competitive analysis to identify new opportunities.

§Utilized Basecamp CRM software.

§Research, analyze, and monitor search campaigns on a daily, weekly, and monthly basis.

§Source, evaluate, and implement paid search campaigns on Google AdWords.

§Develop, actively test and analyze keywords, titles, descriptions.

§Experience working with Google Analytics, Google Adwords, and Google Double Click.

§Utilized WordPress.

§Actively conducted Keyword Research.

§New Keyword Development and Testing

§Monitor and analyze campaigns to meet revenue goals

§Ad copy-writing and Testing.

§Implemented Campaign Structure Analysis.

§Solid understanding of digital tactics including SEO/SEM, PPC, inbound marketing, content marketing, and social media.

§Consult through analysis, tools, expertise, trend insights, and reporting of results.

Parkhuas1 Performance & Parts, Miami, FL

Oct 2014-Feb 2015

Service Manager

§Oversee and implement the overall process and development for customer inquiries.

§Instrumental in the coordination of services area, parts and finance for the overall buildup of customer estimates.

§Present deadlines for our services area to deliver finished product for maximum use of space and time.

§Create leads for the acquirement of new customer’s in need of possible service.

§Ensure customers are updated in a timely fashion.

§Establish relationships with 3rd party vendors to maximize the output of goods and services.

§Maximize client retention and satisfaction rate by making repair process more streamlined and efficient.

§Develop and communicate ideas of improving strategies, practices, and approaches, to ensure the successful implementation of those ideas, individually or cross-functionally, as approved.

Simply Health Care, Miami, Florida

Sept 2013- May 2014

Provider Relations Consultant

§Identify network trends and gaps as it relates to provider questions and concerns.

§Communicate any new or updated policy and/or procedure to providers.

§Campaign, coordinate resources develop and evaluate work of assigned staff with the responsibility to discipline as appropriate and in accordance with company policies.

§Utilized internal CRM software.

§Own the provider roadmap network for business intelligence and predictive analytics suite.

§Develop relationship with Medicare Member Services to ensure a mutually beneficial communication and surface.

§Adhere to department operating routines, including policy and procedures, communication, and customer service.

§Demonstrate on-going relationship maintenance, orientation, complaint resolution and communication with referral sources and downstream providers.

§Conduct operational procedures to assure maximum efficiency and quality.

A & J Auto Body, West Chester, Ohio June 2005 – Sept 2013

Sales & Marketing Manager

§Creation of business through marketing strategies and services to retain and to grow the client base.

§Collaborate with brand managers to certify marketing spend ROI.

§Post ads via platform such as Amazon, Ebay, and Craigslist.

§Responsible for email deliverability, email design, development, email operational KPI’s, CANN SPAM among other operational best practice.

§Task administration control and execution leadership of product marketing strategies across all consumer and customer interface.

§Continuously identify new marketing opportunities to expand client base.

§Create copy, synchronize the construction and manage the implementation and direction for multiple marketing channels.

§Improved client retention and satisfaction rate by making repair process more streamlined and efficient.

§Manage and coordinate all marketing, advertising and promotional staff and activities.

Humana, Inc., Cincinnati, Ohio January 2009- July2012

Bilingual Customer Care Specialist

§Collaborate with members, providers, and internal departments to ensure accurate financial obligation reflected on claims.

§Coordinate the development, conception and implementation of campaigns with various external respective vendors.

§Spearhead projects to improve department functions, such as researching employer benefits grids to detect/correct discrepancies.

§Ability to multi-task and good communication and organization skills.

§Consistently achieve team goals and exceed personal goals by taking on new responsibilities for advancement whenever possible.

§Utilized internal CRM software.

§Develop strong client relationships and ensure services are delivered with quality.

Macy’s, Inc., Cincinnati, OH

March 2006-January 2009

Fraud Investigation Analyst

§Continually work within team setting and independently.

§Analyzed online sales orders to detect fraudulent activity.

§Utilized internal CRM software.

§Ability to manage numerous ventures simultaneously, sustaining progress on existing timelines.

§Developed and implemented training courses for new employees.

§Proficiency in Microsoft Office suite.

§Increasing efficiency and profitability for Credit Granting department by improving detection and collection policies.

Macy’s, Inc., Cincinnati, OH

January 2005 – March 2006

Credit Analyst

§Managed mid-level consumer and corporate accounts.

§Utilized internal CRM software.

§Proven track record of developing relationships with clients, co-workers, vendors and business partners.

§Evaluated customer history, income and credit information to determine recipient suitability.

§Liaison for entry-level associates regarding credit granting decisions and system navigation.

§Strong analytical skills and attention to detail.

§Strong analytic proficiency with the ability to analyze large and complex data sets.

Other Qualifications

§Certified in Google Double Click.

§Certified in Google Ad Words.

§Experienced in WordPress.

§Experienced in Google Analytics.

§Experienced in WordPress.

§Experienced in Google Ad Words Editor.

§Utilized Basecamp CRM software.

§Proficient in all Microsoft Office products: Word, Excel, Access, Outlook, Publisher & Power Point.

§Experience with software such as Photoshop & Flash.

§Knowledge of HTML (HTML5)

§Fluent in English & Spanish language.

§Attended University of Cincinnati, OH, for International Business & Marketing.

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