Fred Nussbaum… TURNING POTENTIAL INTO RESULTS THROUGH FOCUSED SALES EXECUTION

Ellenton, Florida 941-***-**** acql1f@r.postjobfree.com

CEO/SENIOR SALES EXECUTIVE delivering consistent and measurable shareholder value and multi-

industry leadership through exceptional business, financial and market development processes and strategies.

Decisive leadership at the senior executive level through root cause problem solving, team development and

clear communication that leads to growth and profitability of public and private companies. Expertise in

growing new or restructuring undervalued businesses, leading Sales, Marketing and M&A in the healthcare

and technology industries. Seeking to drive rapid growth of high potential enterprise on “C” level through

world-class strategic sales and operations leadership. Personal love of selling!

Delivering Sales Results to the Bottom Line

for Public and Private / Start-ups / Underperforming and Growth Companies

Elite personal sales performance throughout career from technology to healthcare

Led teams in increasing sales from 20%-200% annually over last 15 years

Drove restructuring, and M&A transactions that maximized shareholder return over last four assignments

Served as cultural change agent to multiple businesses in varied industries

Driving Sales, Organizational and Financial Excellence

Strategic & Business Planning

-P&L/Balance Sheet Management

-Cost Control/Overhead Reductions

Balanced and Insightful Leadership

-Cash Flow Management

-Diplomatic People Skills/Customer Focus

Sales Organization Creation

-National and International

-Direct and Distributor

Strategic Marketing Insight

-Visionary Business Development

-Commercial Savvy, B2B, B2C, B2G, D2C

Venture Financing/M&A

-Experienced Due Diligence

-Skilled Negotiation

Consulting to Board of Directors

-Diverse Business Experience

Empowerment of Management Team

Building Sales Achievement, Corporate Performance, Industry Leadership

EVP SALES & MARKETING 2012 - 2015

HRsoft, Inc. - 40 person Software as a Service company providing Human Capital Management Modules to C Suite, HR and IT buyers. FL

SaaS Software Company had strong Technology and Management team coming off of prior success together. Team acquired this “Re-start” and was floundering with patchwork sales staff and initial marketing efforts. Success required immediate new business, strong sales & marketing leadership, direction and processes in order to compete successfully against large entrenched competitors in marketplace.

Joined and led the transformation and first sales of all six product modules to the Hospital, Technology, Financial, Energy, and Retail markets. Modules included Applicant Tracking, Performance Management, Compensation Planning, Total Rewards Portal, Automated Stay Interviews and Knowledge Base Content.

Sold $5M+ in new software sales (most notable healthcare client included Ascension Health w/ 1,900+ locations and 100,000+ employees in 23 states).

Built robust pipeline of $40M+ with expected FY2016 new software sales of $10M+ (3 year Total Contract Value).

Put in place Salesforce CRM (80,000 contacts/20,000+ active), regular sales & delivery tracking, review and daily sales roundup calls.

Built quality Regional Sales Team which included California, Texas, New York, Florida and Ontario personnel/ locations).

Re-branded Company’s online presence with new website (www.HRsoft.com & social media campaigns effectively introducing powerful marketing automation tools. Deployed strategies that moved company to first page SEO.

Partnered with Healthstream (Nasdaq-HSTM) for sales distribution of three HRsoft modules to their 3,500 Hospital clients.

Supported successful fund raise efforts totaling $3.5M which included blue-chip investors and a Strategic Healthcare partner.

CHIEF EXECUTIVE OFFICER 2008 – 2011

Lakeside Occupational Medical Centers – 16 Medical centers across 4 Florida counties, Employer Work Comp and Urgent Care. FL

Mature company wasn’t focused on growth. Physician owner and management team needed clear assessment of business processes, business development strategies, financial metrics and a multiyear plan for growth.

Invited to lead company including Operations, Finance and Sales, growing top line revenue by 70%, and annual profitability by 50% during period of contracting economy. Added and grew de novo clinic top line by 400%, successfully acquired and integrated two hospital owned, four Orlando based and two PT owned Occ Med clinics. Named 2011 Florida 50 Companies to watch and added to 2011 Inc. 500/5000 for first time.

Increased company valuation by 4X

Drove 2,000+ new employer clients to existing clinics

Reduced receivables, company expenses leading to increased cash flow each year

Introduced companywide customer service focus, consistent processes and performance metrics

Eliminated multiple underperforming business units and services

Restructured senior and middle management re-assigning key personnel to positions of highest and best use

CHIEF EXECUTIVE OFFICER 2006 – 2007

JobApp Network – Subscription based automated phone and web employee candidate scoring and tracking system. MI

Start-up company needed funding and management to complete product development, implement alpha and beta clients, and build sales team for commercial launch to marketplace.

Invited by investors to replace founder in order to get to finish line. Developed and managed budgets, product completion roadmap and developed multi-year pro-forma business plan which was simultaneously presented to many investor groups/venture organizations and ultimately funded. Stayed on to effect smooth transition to new ownership group.

Raised $1M initially and follow-on investment of $4M

Moved company server technology to data center

Personally sold initial deals.

Added sales leadership and national sales reps

Established implementation leadership team, scalable processes and first customers

MANAGING PARTNER 2005 – 2006

Wingspan Partners – advised start-up and early stage companies regarding financial architecture and business modeling. MI

Significant demand existed in Southeast Michigan for entrepreneurial expertise and mentorship.

Developed private placement for seed fund intended for early stage Michigan based companies, vetting approximately sixty local projects and taking direct advisory roles with six. Accepted CEO position in client company and upon project completion, macro-economic conditions no longer supported the creation of new venture fund.

Assisted with the raising of debt and equity capital for client companies - $23 million

Designed the marketing and sale for client companies

Developed “go to market” sales strategies and teams for clients

Stepped in as interim management as permanent management was acquired

EXECUTIVE VICE PRESIDENT SALES & MARKETING, DIVISION PRESIDENT 2000 – 2005

Clarity Technologies/Cambridge Silicon Radio (CSR-ftse) – embedded noise and echo cancellation software for wireless and telematics. MI

Start-up company founder and VC needed solid leadership to commercialize - build engineering team, complete software development, establish product roadmap and go to market.

Key participant in transforming start-up company from one engineer in a loft in Ann Arbor, MI with a novel software idea into company of forty including twenty five phd/master level computer scientists and engineers. Personally sold first contracts and led the build-out of sales team and international distribution channel, maintaining a close rate of 30%+ and taking software bookings from $0 to $20M+ in three years. Created internationally recognized brand “CVC” (clear voice capture) to differentiate offering in marketplace while successfully completing three equity fund raises, then ultimately selling company to UK based public bluetooth semiconductor manufacturer for $20M.

Achieved 200% actual year over year increase in business for all three years in market attracting top tier clients which included IBM, Motorola, OnStar, Audi, Logitech and Plantronics

Introduced and positioned Clarity as #1 in key target markets - wireless, headset, automotive and speech recognition

Managed intellectual property including over twenty patents for noise and echo cancellation technology and methods

Launched Clarity Labs as independent profit center

Elite Personal Sales Performance

ACCOUNT MANAGEMENT POSITIONS OF PROGRESSIVE RESPONSIBILITY (all MI)

Perceptron (PRCP-nasdaq) – global laser based non-contact vision and metrology company, supplier market sales director *(designates newly created position)

Robotic Production Technology – international fanuc/abb robotic systems value added reseller, new system sales manager *

Flow International (FLOW-nasdaq) – global ultra-high pressure water-jet cutting pumps and automated systems, midwest regional sales manager

Carron Industries – automotive engineering and test services, ford program manager

Electromatic Products – distributor of manufacturing control products including programmable controls and sensors, oem account manager *

American Cimflex – american based robot manufacturer, general motors account manager *

General Motors – stamping plants, production engineer

Lamb Technicion/Unova – metal removal, machine designer (hs co-op through college)

Education and Professional Achievements

Bachelor of Science, Marketing and Economics, Oakland University, MI

Coursework toward MBA, Walsh College, MI

Advisor, Oakland University Business Incubator (2006-2007) Chairperson, $70M School Bond Election (1999)

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