Capps, Zijuan

Fort Worth, TX 859-***-**** acqkst@r.postjobfree.com

SUMMARY

Goal-oriented Analyst with experience in Business Development in the consumer package goods industry. Regularly demonstrated ability to surpass corporate and personal objectives. Consistently improved performance with a strong work ethic that allows multi-tasking. Currently working on obtaining “Category Management Analyst” Certification.

Competencies include:

oBusiness Development

oCategory Management Analysis

oMarketing and Business Strategy

oStatistical Analysis

oPlanning and Forecasting

EXPERIENCE

Dunham & Smith Agencies Dec. 2012 – Present, Dallas, TX

Marketing Analyst – (Client PepsiCo Warehouse Sales Beverages)

•Assist Business Manager in managing our highest volume client; accounting for $103.5MM in $ sales.

•Assist with executing marketing plans in increasing shipments and sales higher than retailer trends.

•Analyze promotional spends, competitive landscape, everyday pricing strategy, missed opportunities and distribution changes to maximize sales and profits.

•Assist in building and implementing annual business plans for client by attending client’s annual planning meetings.

•Accountable for new item launches.

•Create PowerPoint presentations, perform sales calls, generate order quantities and monitor distribution to ensure we meet 100% compliance.

•Monitor and track one-time and seasonal buys to guarantee we do not have code date issues.

•Work closely with military distributors as well as manufacture’s logistics team to ensure a seamless supply chain. (2014 we had 30 one-time-buys)

•Play a vital role in weekly meetings with client and business manager to discuss past business trends and future opportunities.

•Support field operations by creating and communicating sales materials to sell and execute marketing plans to achieve annual volume goals for my client and D&S.

•Manage POS and special programs (i.e. Honoring Our Heroes, Splash into Summer and NFL Salute to Service from start to finish). Communicate with field sales on these special programs to ensure they are executed flawlessly.

•Maintain accurate monthly pricing and product database by working closely with the client.

•Maintain a close and highly responsive relationship in the day-to-day activities of Business Manager.

•Forecasts store level quantities for each promotional package by manipulating programs for analysis.

•Perform ad hoc data analysis as deemed necessary for service to client and customer.

•Assist in providing monthly Category Reviews to DeCA buyers and clients by analyzing category trends for future forecasts and planning.

•Generate gap reports and new item speed to shelf tracking and analysis. Communicates issues to field sales and clients.

Highlight:

Inquisitive and think outside the box in order to capitalize on sales when our client, PWS, was not able to support Gatorade in the Splash into Summer promotion in 2014, I was able to initiate Display Contests on our top Brand for the largest impact which resulted in saving promotion costs while retaining display levels during the crucial promotional timeframe without additional money spent.

Abercrombie & Fitch Oct. 2011-Aug. 2012, Billings, MT

Assistant Manager

•Managed daily store operations including store experience, presentation standards, employee training, weekly schedules, and stock flow projection.

•Responsible for driving sales by engaging and connecting with each customer to provide the right service.

•Promoted a safe working and shopping environment to maximize the customer shopping experience.

•Found best practices to maximize sales volume based on given budgeted hours.

•Managed and mentored 70 part-time associates.

•Responsible for staffing the store by recruiting the best people based on the company standards.

Department of Agricultural Economics, University of Kentucky Jan. 2010- May 2011, Lexington, KY

Research Assistant/ Market Research Analyst

•Accomplished a data mining project focused on the US pistachio export demand trends.

•Conducted a market analysis for the US tree nut industry by reviewing literature and evaluating the role of the US in the worldwide production and trade of pistachios.

•Built potential econometric models by accessing attribute data based on the market analysis.

•Applied a broad range of quantitative research methodologies including economic attribute analysis, statistical analysis based on the selected model (Double Log Linear Regression Model).

•Developed countermeasures for policy makers to prevent the occurrences of food safety incidents.

Highlight:

Paper presented at the October 2010 FDRS conference in Sandestin, FL and published by FDRS March 2011 Issue “Time Series Analysis of the US Pistachio Export Demand in North America.”

Brown Forman Jul. 2008-Jun. 2009, Lexington, KY

MBA Internship

•Collaborated with a cross-functional team consisted of diverse MBA students for internship with Brown Forman.

•New Product Development Project

•Conducted analysis to assess the economic feasibility and attractiveness of a new product.

•Recommended specific marketing plan and flexible plan (“Collinwood” is now on the market).

•Completed a SWOT Analysis for Brown Forman.

•Supply Chain Management Project

•Applied statistical analysis to identify major factors in a bottling process that contributes to product defects (unacceptable floc levels) and customer dissatisfaction by incorporating the Six Sigma philosophy.

•Analyzed historical data to assess the optimal temperature for chill filtration, proportion of carbon mixture, and carbon soak time to reduce floc levels for potential technology improvement in the bottling process.

•Regularly presented findings and deliverables to the senior executive team

EDUCATION

University of Kentucky Sep. 2009-May 2011, Lexington, KY

Masters of Agricultural Economics

Main Courses in Advanced Econometrics, Basic Statistics Analysis, Regression and Correlation, Price Theory and Applications, International Trade and Agricultural Marketing, Advanced Agricultural Marketing, etc.

University of Kentucky Jul. 2008-Jun. 2009, Lexington, KY

Masters of Business Administration

Courses in Marketing, Finance, Decision Making, Human Resource Management, Microeconomics, Macroeconomics, Accounting, Supply Chain Management, New Product Development, and Mergers and Acquisitions.

Beijing Technology and Business University Oct. 2004-Jul. 2008, Beijing, China

Bachelors of Management Science

Main Courses in Advanced Mathematics (Calculus), Statistics, Operations Research, Logistics, Marketing, Finance, Decision Making, Human Resource Management, Microeconomics, Macroeconomics, Accounting, etc.

TECHNICAL SKILLS

Advanced Excel (charts, pivot tables, subtotals, vlookups, if statements, etc.), Advanced PowerPoint, Word, Outlook, Nielsen, Empower IT, EViews, Mini-tab, SAS, STATA.

LANGUAGE SKILLS

English: Fluent; Mandarin: Fluent; Cantonese: Competent

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