MARYNA SHCHERBYNA

*** ******* ****, *******, ** L6C 1X9 647-***-**** acqksd@r.postjobfree.com

PROFILE SUMMARY

Career Goal: (Associate) Brand Manager / Associate Marketing Manager Resourceful, proactive marketer with financial acumen, skilled in the development of consumer-focused strategies, innovation/renovation projects, marketing communications, and execution of marketing plans.

10 years of successful experience in

Consumer Packaged Goods industry, at

Nestle S.A. (2004-2014).

Effective project manager, with attention to

detail and strong orientation on getting

results in time.

Demonstrated outstanding analytical and

critical thinking skills to analyze and

synthesize consumer and market data.

Based on that, discovered nuggets of

insight for building strategies and plans.

Proficient AC Nielsen and SAP user.

Have excellent communication and

leadership skills, developed through

collaboration and numerous projects;

experienced in leading internal and

external cross-functional teams.

Skillful in digital and social media, at Word,

Excel, and PowerPoint.

Member of Canadian Marketing

Association.

Able to acquire new skills at a fast pace,

creative and energetic.

PROFESSIONAL EXPERIENCE

Nestle, Ukraine 2008 – 2014

Brand Manager, Beverages BU

Led two brands in different categories: Nesquik cocoa and Bystrov oatmeal. Achievements:

Successful timely relaunch of Nesquik Opti-Start; increased Nesquik sales by 3% in a declining market, delivered positive brand performance results

Utilized consumer insights and market research to conduct a brand audit for Nesquik, in liaison with Research, Communication and Media agencies; the outcome contributed vastly to the successful relaunch.

Developed and successfully executed annual plans and consumer promotions for both brands.

Accountable for P&L, budgeting and business forecasting. Junior Brand Manager/ Brand Manager, Confectionery BU Responsible for Nesquik chocolate and wafers, Artek Svitoch wafers. Achievements:

Flawless implementation and orchestration of PR & communication campaigns and events during the consolidated relaunch of Svitoch brand. Consequently, this increased trial and repurchase rate of the relaunched products, and gained massive positive word of mouth. MARYNA SHCHERBYNA

353 Calvert Road, Markham, ON L6C 1X9 647-***-**** acqksd@r.postjobfree.com Junior Brand Manager/ Brand Manager, Confectionery BU

Handpicked for the role of Marketing Communication & Event Coordinator for Svitoch umbrella brand.

Successfully accomplished several Innovation/ Renovation projects to support growth strategies. Consumer Services Supervisor 2006 – 2008

Achievements:

Implemented ‘Voice of the Consumer’ Project nationally, fueling brand and production teams with insightful consumer feedback.

Developed strong interpersonal and conflict-management skills by solving consumer complaints and managing all other types of consumer contacts, in a way to maximize Nestle brand loyalty (1000-1500 contacts per month).

Internal Communication Specialist/

SAP Project Communication Team Leader 2004 – 2006

Achievements:

Consistently provided high quality internal communication support through e-mail campaigns, company’s corporate magazine, Intranet, and handout materials. It vastly facilitated smooth and timely launch of SAP in the market.

Drove employee engagement via internal communications, as an editor-in-chief of the corporate magazine and content-manager of Intranet site.

EDUCATION

Marketing Management Graduate Program 2015

Seneca College, Toronto, ON (graduation in August) Key modules: Marketing Strategy, Integrated Marketing Communication, Applied Marketing Research, Digital Marketing, CRM, Direct Marketing.

International and National Nestle Training Programs & Workshops 2004 – 2014 Generating Demand, Integrated Commercial Planning, Financial Course for Marketers, Brand Building Nestle Way, Intro to Category and Channel Management, Nestle Continuous Excellence and others. Bachelor Degree – Foreign Languages and Literature Nizhyn State Pedagogical University, Ukraine 1998 – 2003

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