Currently pursuing a BA Honors degree in the Communications Studies program at McMaster University

Experienced in the promotions industry garnered through current position as a Promotions Assistant at TwelvEighty and McMaster Humanities Society

Excellent verbal and written communication skills

Quick learner, detail-oriented with strong problem solving skills

Ability to work accurately under tight deadlines and manage multiple deadlines simultaneously

Excellent planning, and organizational skills

Proficient computer skills in Microsoft Office (Excel, PowerPoint, Word, and Outlook)

Tech-savvy and up-to-date with the latest tools and techniques to stay connected on the web

Ability to work independently and in a team environment HIGHLIGHTS OF QUALIFICATIONS

THEO ABRAHAM

134 Stroud Rd Hamilton, Ontario L8S 1Z9 647-***-**** acqkac@r.postjobfree.com WORK EXPERIENCE

Contributing Writer 2015 – Present

The Silhouette, McMaster’s Student Newspaper, McMaster University, Hamilton, ON

Research and create content for weekly deadlines based off of editorial calendar

Attend weekly meetings and pitch entertainment and opinion story ideas

Revise and reassemble entertainment content for submission

Identify core elements of an issue/ story line, and communicate them clearly, concisely and accurately to a variety of audiences

Craft sound, consistent, and well-reasoned arguments based on research, interviews, and/or available data

Identify opportunities and drive new initiatives for reaching broader audiences both online and in print to advance the organizational goals of The Silhouette Coca-Cola Brand Ambassador for FIFA Women's World Cup Canada 2015 Inventa, Toronto, ON

Distribute Coca-Cola products at various locations throughout the GTA

Create a positive interaction and experience for consumers to increase brand awareness

Educate consumer on the brand and its involvement in the FIFA Women’s World Cup

Gather qualitative feedback from consumers

Deliver key messages, inform and educate consumer on the product

Set up and tear down of booth as needed

Copywriter Intern 2015 - Present

OutMatch Associates, Toronto, ON

Work closely with content manager on a number of different writing projects (e.g. blog posts, social media blurbs, newsletters, etc.)

Research and develop creative ideas for future projects (e.g. scanning other blogs to find inspiration for upcoming article writing)

Communicate clearly and regularly with clients to ensure needs are being met

Cooperate in an office with a team specialized in different areas of project management, public relations, graphic design and web design

Identify opportunities and drive new initiatives for reaching broader audiences both online and in print to advance client’s goals

Complete content curation, image editing, title selection, image creation, copy editing and WordPress upload for client’s websites, social media platforms and blogs

Read and evaluate potential editorial content, and work with writers to develop content

Establish and maintain contact with various outside information sources to include media, various publishers and writers

Coordinate with colleagues in media relations, digital strategies, social media, online content creation, and other key teams to promote current and archival client material

Craft long-term creative concepts that drive clients’ key business goals, align with marketing opportunities and set industry standards.

Manage social content (photos and videos) that aligns with overall marketing strategy

Edit blog content for grammar, information and punctuation accuracy

Attend all weekly meetings and perform miscellaneous duties as assigned ATHLETIC & ACADEMIC ACCOMPLISHMENTS

VOLUNTEER EXPERIENCE

EDUCATION

Honours Communications – Year III 2012 - Present

McMaster University, Hamilton, ON

Brampton Centennial Secondary School 2011

Completed high school, Obtained OSSGD

Promotions Assistant September 2014 – Present

McMaster Humanities Society Street Promotions, McMaster University, Hamilton, ON

Manage social media channels to promote society’s events

Attend bi-weekly meetings and pitch social media and promotional ideas

Participate and run social events on and off campus

Assist with print marketing promotions planning and strategy and execution McMaster Athletes Care September 2013 – Present

McMaster Athletics, McMaster University, Hamilton, ON

Prepare and deliver motivational talks at various public elementary schools for at risk children in the Hamilton community

Demonstrate and explain fundamental exercise routines to children and parents and provide educational counseling and encouragement to students at participating schools

McMaster University Varsity Football Student-Athlete (2012- Present)

Brampton Centennial Secondary School Most Improved Academic Award (2012)

Brampton Bulldogs OVFL Football Club Varsity Defensive Captain (2011) Cashier/Sales Associate 2012 - 2013

Walmart, Brampton, ON

Cleaned all areas of the facility both inside and outside (for example, floors, windows, trash receptacles, dock area) other equipment in accordance with company guidelines and procedures

Operated equipment, such as cash registers and related tools, to process customer purchases using appropriate procedures for different payment types and items sold

Processed customer transactions, operated register equipment, met front-end performance goals, bagged items for customers, and placed items in customer cart while following all shrink and safety procedures Coach June 2014 – August 2014

McMaster Sport Fitness School, Hamilton, ON

Provided constructive feedback and positive re-enforcement to athletes to increase self-efficacy and lifelong sport participation

Modified old coaching programs, introduced innovative methods of skill development for athletes and provided unwavering attention to detail in the execution of lessons and drills

Liaised between athletes and leadership staff to ensure thorough communication between the parties and completed daily paperwork and duties vital for successful and safe camp sessions Sales Associate 2013 – 2014

Champs Sports Canada, Brampton, ON

Assisted customers in finding their product of interest and processed sales, generating over $7,000 in sales within 3 months

Exceeded customer service duties by accommodating unique needs of customers with disabilities

Influenced the return of customers through approachable attitude and willingness to help

Arranged inventory and conducted the cataloging and reporting of damaged products

Coordinated teams of up to 10 employees to tackle projects in-store pertaining to product presentation Security Guard and Promotions Assistant 2013 – Present McMaster Student Union Security at TwelvEighty Restaurant and Bar, McMaster University, Hamilton, ON

Assist in idea development for themed nights, print marketing promotions material and planning marketing strategies

Promote weekly events through various social media channels

Ensure a safe and welcoming environment for TwelvEighty staff and McMaster students at events with up to 1,200 students

Provide conflict resolution assistance to staff members and patrons using techniques acquired through security training and licensing from Purple Hearts Security

Liaise with Hamilton Police and McMaster University Security to ensure conflicts are resolved in a timely manner

Contact this candidate