DONALD J. CARON

**** *. ******* ****** ******, CA 92867

Telephone: 714-***-**** E-mail: acqir0@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

A results-oriented professional with excellent qualifications in CHANNEL MARKETING, DISTRIBUTION, SALES, and EXECUTIVE MANAGEMENT. Possess expertise in creating strategic long term plans, providing the company a vision, resulting in profitability and growth. Command in-depth knowledge of the latest state of technology in achieving top sales in competitive markets.

Effectively utilize multi-tasking capabilities to accomplish all phases of projects, from inception through completion. Exhibit a flexible attitude, performing successfully independently, as part of a cooperative team effort or in a leadership position. Expertise in establishing and executing strategic long term plans delivering rapid profitability and growth. Expand small companies to wide-scale high volume entities.

Key Strengths Include:

Combine significant operational experience with proven sales/marketing talent in achieving excellence in customer service and satisfaction.

Demonstrated track record of success in expanding sales and profit margins.

Ability to compete with lower cost solutions in a global market.

Significant background in projecting and managing multi-million dollar budgets.

Apply highly-developed computer/IT skills aligning the entire sales process with profitable e-commerce and on line sales channels.

Specialize in developing and enhancing long-term client relationships.

PROFESSIONAL EXPERIENCE

DIRECTOR OF SALES & MARKETING Nexus Electronics - Chino, CA

Develop sales strategies and Ecommerce site for independent stocking distributor of electronic components, connectors and wiring harness products. Supervise the Sales Department, establish budgets and sales goals. Market and sell components as well as semiconductors, integrated circuits, diodes, connectors and military QPL products. (2011 to Present)

Developed 600K SKU Ecommerce site, now responsible for 2 million in annual sales

Automated the sales process to increase efficiency and accuracy of the entire sales and fulfillment process.

Utilized in-depth knowledge of computers, software, and cloud based solutions to take enable a remote sales department that is seamless to our customers and our staff

Instrumental in acquiring ISO 9001:2008 compliance.

Converted inventory system to an SQL 2012 database system with over 6 million SKU’s that are uploaded to industry market places and our E-commerce Store.

OWNER, MARKETING/SALES MANAGER Passives Direct, Inc. - Costa Mesa, CA

In charge of daily operations at this wholesale distributor of electronic components. Responsible for sales, marketing, accounting and information technology. Fostered strong working relationships with both domestic and international suppliers. Recruited, hired, trained and supervised sales staff. Marketed products through Internet, direct mail, e-mail, advertisements and tradeshows. (2001 to 2010)

Sold over $1 million in components annually at 45% margins.

Captured prominent clients such as Jabil Circuits, Solectron, Marvin Engineering, Loral Space Systems, Computer Sciences Corp., Tellabs, Motorola and National Semiconductor.

Developed website and marketing materials targeting OEMs, CEMs, distributors and brokers.

Designed promotional materials for tradeshows highlighting company’s products and services.

Installed and administered Microsoft Business Server and Microsoft SQL server.

Continued . . .

DONALD J. CARON Page 2

PROFESSIONAL EXPERIENCE (Continued)

DIRECTOR OF MARKETING AND INFORMATION TECHNOLOGY Inductors, Inc. - Irvine, CA

Managed every aspect of direct sales/marketing. Strategically marketed company’s products to OEMs, CEMs, high technology manufacturers and resellers in an ISO 9001:2000 environment. Created catalogs, advertisements, promotional materials and two e-commerce websites. Generated significant savings through internalizing art and graphic services.

Upgraded the company’s network from Novell to Windows NT. Oversaw the launching of Goldmine SQL sales force automation software linking customer and vendor documents. (1993 to 2000)

Increased total sales from $9 million to $38 million.

Negotiated with Asian manufacturers in forming a lower cost, private label division, Central Technologies (CT), and grew sales from zero to $15 million.

Created an easily on-line accessible database to cross-reference manufacturers’ part numbers.

Wrote quality manuals, work instructions, and other ISO 9001:2000 supporting documentation.

DIRECTOR OF SALES & MARKETING VCP Computer Products - Anaheim, CA

Established a mail-order business to sell computer storage sub-systems to Fortune 500 companies, government agencies and universities. Managed a 15-member direct sales department staff. Instituted and supervised an in-house graphic design department to create advertisements.

Initiated a PC division for hard drive systems, tape drives and back-ups. Launched a private-label line of storage systems, RAID systems and optical drives. Promoted brand to international resellers. (1989 to 1993)

Led rapid company sales growth from zero to $30 million in three years.

Acquired and finalized OEM contracts with large suppliers including Toshiba, Seagate, Quantum, Western Digital and Adaptec.

Administered a $1.2 million advertising budget. Collaborated with magazine publishers in multi-page, 4-color mail-order advertisements.

Established strategic partnerships with Seagate, Toshiba, Ricoh and Western Digital on reseller agreements and cross-promotional advertising.

Set retail and mail-order price points for the entire product portfolio.

INSIDE SALES Arrow Electronics, Computer Systems Division - Tustin, CA

Designed and sold computer systems, printers, disk drives, internal/external back-ups to Fortune 500 end-users and system integrators. Coordinated sales opportunities between Arrow’s outside sales representatives and suppliers including IBM, Digital Equipment, Texas Instruments, CDC and AT&T. (1987 to 1989)

Attended tradeshows and off-site training seminars at vendor locations.

Recognized as a Top Performer.

Contributed to attaining branch’s Top Producing Territory in North America.

EDUCATIONAL BACKGROUND

Business Administration & IT Coursework Metropolitan Business School - Long Beach, CA

Multiple Seminars in Marketing, Sales & Product Training

Computer Skills: Word Excel Access Outlook Explorer Server 2008

Goldmine SQL MS.SQL Server Internet Research Keyboarding to 55 wpm

OPEN TO TRAVEL

REFERENCES: Available upon Request COMPENSATION: Open to Negotiation

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