MARTIN R. GRIER (MARTY)

**** ****** ** 704-***-****

Indian Trail, North Carolina 28079 acqie0@r.postjobfree.com

SUMMARY

15+ years’ experience in account headquarter sales, marketing, and team management, with a

special emphasis on consumer goods. Effective team leader, skilled at motivating and inspiring

people. Intensely customer focused and adept at building relationships. Solution oriented with an

eye toward bottom-line results. Strong interpersonal skills.

• • •

Headquarter Selling & New Product & Grocery & Wal Mart

Negotiation Service Introduction Sales Experience

• • Profit and Loss Management

Strategic Sales &

Sales Training & Team

Account Planning

Leadership

• Customer Relationship • Process & Performance

Project

Management Management Optimization

PROFESSIONAL EXPERIENCE

PEPSICO WAREHOUSE SALES, Charlotte, North Carolina 2000 - 2014

Senior Retail Sales Manager (2003 – 2014)

Managed a dedicated retail team of 25 associates responsible for sales and retail execution in a

Grocery and Wal Mart sales territory. Acted as a liaison between Headquarter Business Units,

Account Managers, and Field Sales and Execution. Actively involved in hiring and mentoring new

Sales Associates into the sales organization. Working experience with all major retailers in the

Southeast including Wal Mart, Harris Teeter, BiLo, Ingles, Lowes Foods, and MDI.

• Ranked # 2 Retail Sales Manager in the US in 2012. Led all Wal Mart Retail Sales Managers

in execution and team sales results.

• Developed and led a seasonal display initiative leading to Gatorade sales increases of +7%

Vs. previous year in Lowes Foods & BiLo.

• Exceeded or maintained Gatorade share of market in all accounts in assigned territory for 14

years straight leading to sales increases of over 20% during that time span.

• Led local event creation and team involvement in events such as Feeding America, Habitat for

Humanity, and Friendship Trays.

Account Manager (2002 - 2003)

Managed all PepsiCo warehouse sales and merchandising functions for Quaker Oats, Gatorade,

& Tropicana, at a national wholesaler and also 3 local wholesale operations. Directed new item

sell-in, execution of sales and merchandising plans, and managed all account trade spending.

Proficient in data gathering and manipulation, i.e. IRI, Nielson, ranking reports, etc..

• Created a cold-equipment sales program for independent stores leading to a 200% increase in

Gatorade sales in a 75 store chain.

• Developed a pallet sales program for the entire wholesaler network allowing for easier order

entry for the retailers leading to double digit increases in Gatorade and Tropicana sales.

• Achieved 100% new-item sell-in at all retailers in the wholesale network which had never been

done previously.

Regional Broker Retail Manager (2000-2002)

Managed a regional broker for store conditions and retail execution in Grocery and Wal Mart for

theQuaker Oats, Gatorade, & Tropicana brands in the Southeastern region of the United States.

Directed all retail based communication and execution. Developed and implemented broker

training programs working one on one to ensure focus around the key PepsiCo performance

indicators.

• Broker was awarded top brokerage house in Southeast by PepsiCo in 2001.

• Overhauled the entire training process to include clear execution objectives and in-field

training directives that are still in use today.

ADDITIONAL RELAVANT EXPERIENCE 1988 - 2000

Retail Business Manager – Marketing Specialists Brokerage

Store Manager – Harris Teeter Supermarkets

Retail Grocery Representative – French’s/ Reckitt & Colman

EDUCATION

Bachelor of Science, Media Advertising, Management & Marketing

Appalachian State University, Boone, North Carolina

PROFESSIONAL DEVELOPMENT

Strategic Selling – Miller Heiman

Pepsico Fact Based Selling Initiatives

Developing Effective Presentations

FIT Leadership & Coaching Seminars

Customer 360 Assessment and Coaching

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