CAREER OBJECTIVE: Managing Sales Director

CANDIDATE PROFILE:

Highly accomplished and experienced Sales and Marketing Professional who has demonstrated the ability to lead diverse teams to new levels of success in a variety of highly competitive industries, cutting-edge markets, and fast-paced environments. Strong managerial and business qualifications with an impressive track record of more than 25 years of hands-on experience in strategic planning, business development, project and product management, customer service, decision making, and advertising and marketing strategies. Proven ability to successfully analyze an organization’s critical business requirements, identify potential opportunities, and develop innovative and cost-effective solutions for enhancing competitiveness, increasing consumer awareness and satisfaction. Developed successful recruitment and employee retention programs.

SPECIFIC EXPERTISE (Sales, Marketing, Leadership):

Program development and execution

Highly proficient in cold calling and closing

Created marketing programs to generate revenue growth and consumer awareness

Planned and managed marketing events to increase visibility, public awareness and revenue

Proficient in profit & loss statement management

Property management

Quality control management

Healthcare management, sales & marketing

Overall operational management, both individual and regionally

PROFESSIONAL EXPERIENCE:

Developmental Enterprises Corporation (2012 – Present)

Willow Grove, PA

Program Specialist

Teach, coach, train, monitor individuals with special needs

Coordinate necessary services for individuals care plan

Philadelphia Media Holding Broad Street Publishing (2004 – 2011)

Trevose, PA

Sales Director (Philadelphia Inquirer, Daily News, Philly.com)

Sales Achievements

Managed and directed multi-location inside sales teams

Managed and directed multi-outside sales teams

Generated in excess of $15 million annually

Achieved above-goal quota for 5 consecutive years

Developed several new profitable publications generating revenue above expectations and established sales goals

Generated and dispersed potential clients leads; holding each sales representative accountable for securing the lead as a customer

Staff Retention and Management

Implemented Employee Retention Program, encouraging senior employees to act as mentors to newer staff in order to create a more cohesive team; this program reduced staff turnover and training costs by 35%

Developed the “Refer-A-Friend” program for both client and employee participation. This program drastically reduced the companies recruiting and marketing budgets, allowing current employees and clients the opportunity to serve as participants in the success and growth of the company

Managed all day-to-day operations to ensure complete customer satisfaction, adhering to company policies, quality control management, and a positive representation of the company

Identified, addressed and corrected any team member deficiencies by using appropriate disciplinary actions such as coaching, training and employment termination as directed

Worked in partnership with all managers to ensure all departments were operating efficiently while producing a positive work environment and participating in the success of the company

Functioned as a “hands-on” manager, will pitch in at any given moment to secure company expectations

Communicated regularly to the staff any critical information, policy or procedure changes, and ensured staff understanding of information

Accountable for staff performance evaluations, payroll and time-off reporting

Marketing Tools and Processes

Identified cross-sell opportunities, creating revenue growth

Coached and trained both employees, clients and prospects on web-based services

Closely monitored Customer Relationship Management program, ensuring best time management skills and efficiency were followed daily

Participated in company activities, initiatives and changes in a positive manner

By using the “don’t cross the line without a smile” tactic, this motivated and inspired staff to be conscience and aware of the effect of their attitude and encouraged a more positive and friendly atmosphere

Designed and implemented marketing strategies to best utilize media outlets and referral sources while remaining under budget

NewSeasons/Hill House Senior Living Community (1986 – 2004)

Bensalem, PA

Executive Operations Director

Maintained full occupancy in all units and levels; producing over $6 million annually

Received “Complete Customer/Resident Satisfaction” Award (2001, 2002, 2003, 2004)

Responsible for all operations; on-call 24 hours/day, seven days/week

Hired, managed, and trained nine managers and 75 full, part and seasonal employees

Responsible for Profit and Loss statement management

Established Employee Mentoring/Retention Program thus reducing staff turnover by 75%, reducing recruiting costs by 50%

Created and managed successful volunteer program; cutting payroll budget costs in half

Developed and managed Hospice, Home Care and Psychological Services

Extensive Sales & Marketing; increasing revenue 11% year over year

Received annual awards for outstanding sales and service

Regularly achieved >100% over corporate goals

Maintained full healthcare community census through creative marketing

Designated and managed all healthcare community physicians and specialists

COMMUNITY SERVICE:

Member, Greater Northeast Chamber of Commerce (2003 – Present)

EDUCATION and SKILLS:

PA Assisted Living Administrator Certificate (P.E.P.P. Unlimited, Doylestown, PA; 1999)

Proficiency in CRM-based programs such as: REPS/LEADS, MACTIVE, CONNECXT MGR.

Experienced in online marketing and web-based sales.

Skilled in MS Office Suite programs (Excel, Word, PowerPoint), Photoshop, Profit & Loss reporting, and payroll reporting.

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