RALPH CHOATE *** BIRKSHIRE DRIVE, LEWISVILLE, TX *5077 214-***-**** acqhs6@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Extensive experience in many different types of electronic systems and mechanical systems including building and

home automation Systems, Audio/Video (AV), access control systems, security systems, fire systems, lighting control

systems, computer systems, emergency backup power and power generation systems, communications systems,

telecommunications systems, network systems, HVAC systems, energy management systems, RADAR systems and

many more. Top-Producing Sales Manager with a respected record of building new sales territories, selecting

recruiting, training and supportin g Manufactures Rep. Organizations, building, running and managing various technical

support and training departments as well as turning around troubled territories. I have a long history of producing

record breaking gains in volume, market share, and profitability. Recruited by various corporations to build and/or train

their Sales, Technical and Customer Support Staff as a consultant or member of management.

Sales Sales Management C Level Sales Marketing Strategy Business Development Strategic Planning Market

Account Retention Account Relationship Management Staff Development Mentoring Team Building Recruitment

Product Design and Launch Competitive Analysis Trend Analysis Supply Chain Management Needs Assessment

Presentations Budgeting CRM Contract Negotiations Closing Training Manager Customer Support Manager

Analysis Customer Needs Assessment Channel Development B2B and B2C Sales Distributor Relationships

PROFESSONIAL EXPERIENCE

UNDISCLOSED - DALLAS, TX 2012-Present

Manager Core Accounts Technical Sales, Support, Training and Customer Relations

Recruited to rebuild and generate new sales in a large neglected and mismanaged territory. The customer base is inclusive of

companies ranging in size from small to very large buildings and systems. Products sold included everything relating to and

inclusive of Security Systems, Surveillance Systems, Access Control Systems, Inventory and Loss control Systems, Fire Alarm

Systems, Voice Notification Systems, Evacuation Systems, Building Automation and Energy Management Systems.

My closure rate average is 85% and climbing. This does not include repeat sales from customers that I have sold after starting

with the company.

The rest of the company has lost several of its Customers and Installers and the customer base continues to decline.

The national corporate average sales closure rate is 30% and that average includes sales attempts to existing customers.

AO, INC. – LEWISVILLE, TX 2008-2012

National Technical Sales, Support, Training and Customer Relations Manager

Built a sales, sales support, sales engineering, technical support, training and Customer Relations/Retention department from

scratch with a revenue stream of less than $100k to over $5 Million and is still growing. My department was instrumental in the

extremely rapid growth of a very small startup distributor which became one of the largest distributors for many well establi shed and

top of the line brands in the four years that I have been with company. Prior to my joining the company, growth was slow and

starting to flat line.

National Technical Sales Manager, Sales Engineer, Technical Support Manager and Training Manager . Increased the customer

base from less than 200 to over 7,000 targeted top tier customers. Increasing revenue by $2 Million a year driving up market

share by over 1000% in existing markets. Instrumental in adding several new markets and ramping them up .

Manufacturer Dealer Certification Trainer and Sales Leader for several manufactures which spearheaded their national growth.

Technical Sales Manager, Customer Support Manager and Training Manager for several manufactures and O.E.M accounts.

State certified and licensed CEU (Continuing Education Units) Instructor and Training School Manager for energy management,

communications, security, intrusion, and surveillance. All of the students attending my classes re ceive the maximum state

allowed continuing education credits, which are mandated by the state for their security licenses to be renewed.

INTELLIGENT SYSTEMS & INTERIORS, INC. – FLOWER MOUND, TX 1994-2008

Territorial Sales Manager, Account Manager and Customer Relations Manager

Turned a small startup systems Integration Company with no funding in to one of the most respected and talked about A/V,

Automation, Lighting Control and Energy Management Systems designers, integrators and installations company among

manufacturers and the true industry experts. The company earned a reputation for excell ence, integrity, efficiency and commitment

to both the customer and the suppliers to be within the budget and honor completion dates.

I was featured in several front page articles in various magazines and trade journals for sales and design of advanced systems.

Drove the Companies growth from a small startup dealer to a much respected and continually sought after source of expertise.

Increased sales each year attaining over $1 M annual gain with the lowest cost of sales as compared to industry standards.

Pioneered the concept of many now industry standard procedures and practices that are still mimicked and used by competitors.

State certified and licensed Continuing Education Units Instructor and Training School Manager for several manufacturers.

Pioneered the practice of billing for systems designs, requests for proposals and bids. I was the first in the industry to

successfully turn these tasks and functions into a profit center.

RALPH CHOATE PROFESSONIAL EXPERIENCE CONTINUED

MINUTE MAN POWER TECHNOLOGIES – DALLAS, TX 1992-1994

National Outside Sales and Manufacture’s Representative Manager

Recruited by the President of the company to build from scratch a nationwide three tier distribution system using distributers,

Manufacturer’s Representative Firms, Dealers, VADs and VARs. The company had none of these in place and only had a small

staff of order takers who fielded inbound phone calls only. The company had a tradition that when a record sales month was

booked it would provide a Bar-B-Que Friday evening dinner for all of the staff. The second month that I was with the company,

launched a trend in which we had a Bar-B-Que EVERY month which was the result of my sales efforts.

Increased sales market share on a monthly basis reaching $1 Million a month in six months starting at less than $100K.

Surpassed the growth of all competitors and took away a significant portion of their customer base increasing our market share

from less than 3% to more than 25%.

Recruited, trained and supported the highest producing organization of Manufacturer’s Representative companies in the

industry.

Negotiated contracts and coordinated production schedules to meet the new national distribution network and O.E.M.

agreements.

VETERAN OF THE U.S. MILITARY U.S. NAVY

Selected for the most critical rate in the U.S. Military inclusive of all branches

Part of the eligibility requirements for this rate (Advanced Electronics Technician) was that the individual must test out as being in

the top 5% of the country. The eligibility requirements for Advanced ET went well beyond the second highest critical rating which

was a regular ET. The schools were almost 3 years longer in total than the schools that a regular ET received.

Received top of class honors in the Navy’s Advanced Electronics Schools Programs.

Awarded my choice of duty assignments during a war time setting due to my class ranking.

Maintained, rebuilt and improved the functions of various RADAR systems, Communications systems, Telecommunications

systems, Guidance systems, and Control systems on the Navy’s largest fighter training base during a war time setting .

Received rapid promotion and was assigned many duties and responsibilities outside my rank and rate.

Earned an Honorable Discharge.

US Military Veteran with a 10-point Veteran Preference.

Education Continued after the U.S. Navy Advanced Electronic Schools Hopefully it never stops.

Maintained the highest GPA in the history of my college with a perfect 4.0

Was honored with a dinner and received a Phi Theta Kappa award with a certificate and plaque proclaiming that I had attained t he

highest GPA in the history of my College.

Received triple A triple plus (AAA +) on my course thesis and the required electronics engineering design project.

Attended many other vertical and cross platform training schools in several different electronic industries after college.

Attended several sales and marketing courses and trained in several different CRM and Sales Support software systems .

W as selected to teach various technical courses at Texas A&M and other higher level institutions as well as at various

companies.

Selected to teach sales, marketing, customer relations/retention and technical support courses based on my successes.

I like to mentor, teach and continue to broaden my knowledge base at all levels in both the technical and Managerial matrix.

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