Alice Sartori

Contact Information

Email: acqg39@r.postjobfree.com

mobile: +39-347*******

skype: oscarwilde1987

VISA status: J2, legally authorized to work in the US

Objective

I am a Marketing and Communication Specialist with 3 years’ experience developing new marketing and communication strategies to nurture and ensure different products successes, both consumers and services’ oriented.

Specialty

Product positioning and competitor analysis, creativity professional oriented and capacity to think “out of the box”, distinguished forward-looking professional with true attention to details.

Work Experience

International Marketing and Communication Specialist Sept. 2014 to Present

VICENZAORO Dubai, Vicenza, Italy

Acted as a point of reference between the Departments of Marketing and Communication to develop the project VICENZAORO DUBAI, the first edition of the new Jewellery Trade Show organized by the JV of Fiera di Vicenza and Dubai World Trade Centre

Worked on all the ATL and BTL communication tools

Responsible for all promotional materials (Corporate Booklet, Save The Date, both English and Arabic, Folders, Shoppers and Corporate Pad)

Managed as the Art Director the Events organization, before and during the Show, delivering concepts and scope of works, briefing for technical stuffs needed and controlling the Events budget:

VOD Participation in the Middle East Gems and Jewellery Forum and in Dubai International Jewellery Week

All the Events in VOD Trade Show calendar: VOD opening Ceremony, VOD Press Conference, Le Vian Fashion Show, The Italian Beauty Event co-organised with ICE-Italian Trade Promotion Agency, Seminars hosting GIA, IGI, and DMCC, The India Evening

Developed the Website and social media strategy (Facebook, Sina Weibo, Vkontakte and LinkedIn)

Organized the Media Village project (adv barter agreements) with the worldwide Business and Lifestyle magazines;

Managed the budget of the Communication dept. and participated in the global advertisement activity (media plan) on Trade and Luxury magazines.

BU Powders and Wet Powders Officer Apr.1 – Jul. 31, 2014

Intercos Sp, Agrate Brianza (Milan, Italy) .

Thought about and worked on the best innovative products on the “market to be” in 2 years from the time being with the company R&D Department to satisfy clients’ needs (more than 90 brand in the company portfolio), covering the products categories Pressed Powder, Powder Foundation, Blush, Highlighter and Eyeshadow in the following technologies: powders, slurry, top and back injection and prisma.

Developed the Products linee-up and the creative materias to clients’ headquarter visits (Coty-Astor, Body Shop, Chanel, Estee Lauder, Kiko Milano

Managed Packaging order for 2014 second half of the year and the industrialization plan for the internal collection Revolution Reloaded.

Global Operation Marketing Assistant Apr. 2013– Nov. 2013

Salvatore Ferragamo Parfums, Florence (Italy)

Provided the International Business Unit with reports on sales and promo activities

Developed and supported the Corporate Merchandising Guidelines 2013-2014 for Signorina EDP Limited Edition and Signorina Eleganza (Ferragamo Parfums), Planograms 2013 and the Trade Marketing catalogue 2013

Analyzed competitors activities on the Web and on the social networks

Analyzed competitors in store promotional activities (windows, promo areas and merchandising tools) and brand-new promo tips (both offline and online)

Supported the 2014 training Tool activities and written the new launches info cards

Updated the SF Worldwide MKT activities DB on the Company Extranet

Controlled and updating the SF Parfums ID Counters DB

Supported the SF Parfums International Meeting 2013 Events in Macau and Florence

Controlled the worldwide media investments on magazines according to Media Business plans.

PR and Web Marketing Assistant Jul. 2012 – Mar. 2013

L’Oréal Italia, Milan (Italy)

Writted, edited and finalized the press releases of the new Cosmetique Active product launches division (Vichy, La Roche-Posay, Skin Ceuticals, Roger&Gallet, Inneov and Sanoflore)

Provided with Qualitative and quantitative analysis through the Digital MKT Research system the Cosmetique Active Division

Supported the events organization activities (bloggers event in November, 2012, and Italian press event at Armani Hotel in Milan in January, 2013)

Updated the six websites Homepage and the related product sheets

Coordinated the newsletter activities with our intelligence agency and participated in the Skin Ceuticals CRM program, the Skinclub

Conducted SEM campaigns on Google;

Manage the Editorial Contents of Vichy Italy on Facebook and Youtube.

Education

2012, One year Master full-time "Luxury Goods Communication and Marketing Manager", Accademia del Lusso, Milan

2011, Bachelor’s degree in Literature, curriculum Languages and writing techniques, 110 cum laude, University of Padua, Italy

Computer skills

Tools:

Excellent MS PowerPoint

Good MS Word, MS Excel

Basic Photoshop

Good Windows, MAC OSX

Additional Languages

Italian

Mother tongue

Germany Basic

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