Marketing manager known for the ability to position products for explosive growth. Proven track record of market research, product

development, strategic positioning and motivational leadership combined with the ability to build and maintain brand leadership.

Areas of Experience

• Product Development & Launch • Global Brand Management • Market Research & Analysis

• Product Positioning • Merchandising/POP • Influential Presentations

Professional Experience

HeathCo Bowling Green, Kentucky 7/2013 – present

Senior Marketing Communications Manager

Transferred from Chamberlain to HeathCo to head their Marketing Communications Department. Strengthen and launched the then

fragmented Heath®Zenith retail brand. Developed value-add marketing strategies with top two retail customers, Home Depot and

Lowe’s (both US and Canada). Manage integrated marketing and communications functions, overseeing $1.2M A&P budget.

Impact: Developed and launched the full line of Doorbells and Push Buttons (50+ SKUs) for Lowe’s US and Canada,

resulting in $11 million in sales and a three year exclusive partnership.

Manage entire product marketing cycle – Develop integrated marketing strategies to maximize sales growth.

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Collaborate with Channel and Account Management teams to develop successful product/merchandising/POP strategies for

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Lighting and Doorbell & Push Button Product Line Reviews (PLRs) for all retail accounts (ie. The Home Depot, Lowe’s,

Menards, ACE, True Value and independent hardware retailers).

Developed POP/Merchandising for Lighting and Doorbell & Push Button product lines in collaboration with Merchandising

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Team partners (The Home Depot, Lowe’s, Menard’s and other retailers).

Chamberlain Elmhurst, Illinois 10/2011 – 7/2013

Marketing Communications Manager

Assisted in the development and led the execution of the marketing communication strategies and programs for retail brands in all

channels. Redesigned packaging and implemented new POP/merchandising strategy throughout all retail channels.

Impact: Sucessfully led cross-functional teams to develop and implement category management, channel management and

strategic partnerships, resulting in a 12% increase sales in 2012.

Successfully managed POP/merchandising programs for The Home Depot, Lowe’s and Menard’s.

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Managed $7M advertising resulted in increased aided (+11%) and unaided (+5%) brand awareness.

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Managed team of 4 in Chicago, outside agencies and freelance designers as well as directing the organization’s cross-

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functional teams in its marketing initiatives.

Lyon Workspace Products Aurora, Illinois 7/2008 – 10/2011

Director of Marketing

Appointed to lead the marketing and product development functions after a corporate transition. Successfully rebranded corporate

identity and developed marketing strategies for the launching of new products and the branding of the existing products.

Impact: Developed and launched the TA-50 gear locker and the Valor™ Law Enforcement Locker product line within first

year, resulting in $15 million in annual sales.

Spearheaded the rebrand of Lyon through print, digital (website& email marketing) and advertising; resulting in a 250%

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increase in website traffic and $10 million in incremental annual sales.

Collaborated with Product Managers and the Engineering Department to launch many successful new products and product

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line extensions.

Developed Lunch and Learns & LEED accredited classes for architects to specify USA made antimicrobial Lyon lockers.

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419 Moonshadow Haven • York, SC 29745 • 630-***-**** • acqfn7@r.postjobfree.com

BRINKMANN / Dallas Manufacturing Company Dallas, Texas 1/2007 – 6/2008

Director of Marketing

Promoted rapidly after successfully developed the Wal-Mart account. Developed and executed revised brand, marketing &

merchandising strategies throughout all retail markets. Promoted to Director of Marketing Communications for the

BRINKMANN Corp., a $300M business and leader in the charcoal/gas grills and handheld lighting industries.

Impact: Developed global brand and communications strategy for the Wal-Mart Account, within six months increased

overall sales from $9M to $25M.

Collaborated with product designers and engineering departments to develop a highly successful end user research and

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product development team.

Accountable for the merchandising and planogram strategies for three product lines, increased sales by 7%.

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Flexi-Mat Inc. Plainfield, IL / Shanghai, Peoples Republic of China 9/2005 – 12/2006

Senior Marketing Manager

Brought in to create and launch a global brand strategy for top-10 accounts (i.e. Wal-Mart, Target, and Meijer). Consolidated many

fragmented product lines into a strong brand family. Collaborated with engineering and product design departments to develop a new

line of pet travel products.

Impact: Successfully launched the Soft Touch brand pet travel products, a $13M product line and leader in the

pet travel product industry.

Conducted initial research and developed strategic position for highly successful launch of the Amore brand of pet

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bedding products, a $32M brand for Wal-Mart. Wal-Mart has now appointed all pet bed vendors to adopt the Amore

brand to their products.

Managed the development of the Soft Touch™ brand, including planning and executing all advertising, media,

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research, product development, package design, product launches and retail development/merchandising.

Traveled and collaborated with our Chinese product development team and launched a successful line of pet travel

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products and vehicle harnesses.

Rubbermaid Commercial Products Winchester, VA 6/2003 - 9/2005

Marketing Communications Manager

Responsible for all printed marketing communications within all retail channels. Consistently increased quarterly sales earnings for

key accounts (i.e. The Home Depot, Lowes, and Menard’s) through sales spiff programs, merchandising and planogram strategies.

Impact: Re-branded and launched the Rubbermaid Commercial Products brand with the “Work Smarter” campaign and

strengthened brand identity.

Coordinated the development and execution of all national corporate print and broadcast advertising. Played key

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role in the “Work Smarter” advertising campaign.

Collaborated with the Channel Department/Strategic Accounts managers to develop marketing strategies and

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collateral to penetrate our served markets resulting in an average sales account increase of 3-17%.

Developed and re-launched “rcpworksmarter.com” website, which provided an increase of sales/marketing support

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to wholesalers and distributors.

Education

The Art Institute of California San Diego, CA June 2001

Bachelor of Arts in Advertising

County College of Morris Randolph, NJ June 1996

AAS in Graphic Design

419 Moonshadow Haven • York, SC 29745 • 630-***-**** • acqfn7@r.postjobfree.com

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