C ONFIDENTIALITY R EQUESTED AND A PPRECIATED

LAWRENCE E. SHULER

***** ****** ****** ****, *****, California 92064

Cell: 858-***-**** • Email: acqdr5@r.postjobfree.com

SALES & MARKETING MANAGEMENT

Leadership ~ Account Management ~ Direct Sales

Product Development ~ Sales Training ~ Relationship Building ~Unquestioned Integrity

Sales and Marketing Manager with more than 15 years experience in the Telecommunications Industry. Proven

abilities in all phases of sales management including Account Management, sales, product training, and product

development. Experience in managing major accounts such as AT&T, Sprint, Walmart and Costco nationwide.

Also managed many Distributors such as Tessco, Superior, Brightstar, etc. Strengths in sales presentations,

forecasting, contract negotiation and marketing. Known for building strong business relationships quickly and leading

high performing sales teams that consistently meet and exceed sales goals. BS, Marketing, San Diego State University.

KEY TRANSFERABLE SKILLS

Sales Sales Presentations Multi-Channel Sales

Product Management Relationship Management New Product Launch

Business Development Strategic Market Planning New Account Acquisition

Supply Chain Management Sell Thru Promotions Marketing Program Development

EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS

TRIDENT CASE – Ontario, California

OEM – Accessories 3/15 to Present

Director of Sales

Responsible for major Wireless Carrier Business (Verizon, AT&T, T-Mobile, Sprint) as well as other Carriers and

getting Trident’s products sold into these channels. Landed a major Carrier in first 3 months. Also manage

Distributors such as Tessco as well as many others. Duties include Cold Calling, Sell Thru Programs, Inventory

Management, Forecasting, etc.

CRICKET WIRELESS – San Diego, California 2013 – 2014

Wireless Phone Carrier

Product Manager/Buyer - Accessories

Responsibilities include managing the Accessory business for Corporate owned stores. In first year was able to achieve the

following accomplishments; average store profits increased significantly from 2012 to almost 10% due to new products

with stronger margins brought in. Instituted tighter min/max level management of products which helped to reduce aged

and excess inventory substantially. Created strong team atmosphere developing strong relationships between all internal

customers such as Merchandising and Supply Chain as well as external customers such as OEM’s and Distributors.

ICELLA INC. – Santa Fe Springs, California 2012 -2013

Distributor of Wireless Phone Accessories

Director of Sales – National Accounts

Responsible for bringing in new large accounts nationally. In only 5 months acquired a number of major Retail accounts

as well as MVNO Carriers. Represented over 10,000 Sku’s from major brands as well as the ability to custom manufacture

cases with customer brand in an effort to increase brand awareness.

LAWRENCE E. SHULER Page Two

EMPLOYMENT BACKGROUND AND ACCOMPLISHMENTS (Continued)

33RD PARALLEL MARKETING - San Diego, California 2010 - 2012

Start up company selling custom accessory products for the Wireless Phone industry and Auto industry.

Account Manager

Responsible for new account sales nationally including prospecting, cold calling, and account development.

LG MOBILECOMM - San Diego, California 2008 - 2010

Wireless OEM - Phones

Account Manager

Responsible for major Account Management for sales of LG Wireless phone accessories for: AT&T, Sprint, Costco,

Walmart, and all of major Distributors in US. Provided forecasting, marketing sell thru promotions, new product

development, supply chain management, and sales. Achieved $18M in Revenue exceeded by 150% in last year.

Exceeded Sales Revenue quota by 150% due to winning the business back into AT&T and Sprint in first year and for

the first time in three years, resulting in $25M in annual sales revenue.

KYOCERA WIRELESS - San Diego, California 2001 - 2008

Wireless OEM Phones

Senior Account Manager (2004 - 2008)

Responsible for sales of Kyocera Wireless phone accessories into Latin America and US markets. Managed sales,

forecasting, sell thru promotions, product presentations, contract negotiations, supply chain management, excess

inventory management and new product development.

Developed key business relationship with Buyers of the major Distributors in Miami who supported all the major

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wireless carriers in Latin America. This led to 275% increase in sales in first year as Manager, Accessory Sales.

Senior Marketing Manager (2001 - 2004)

Responsible for channel marketing management including creating sales training presentations for all new product launches

in US. Developed creating new sales tools for retail stores such as Verizon and Virgin Mobile. Managed two direct reports.

Created and delivered in depth Sales training presentations via PowerPoint for new Kyocera Smartphones

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including first ever apps utilized for Smartphones industry specific such as Medical, and Construction as well as

“Wallet Cards” to help train Verizon Retail Reps for quick reference the Smartphone. This became the standard

for all future phone launch training for the company and resulted in promotion to Senior Marketing Manager.

Managed and grew the “Account Associate” program that supported Major Account Managers in US and Canada,

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from six to 18 reps including staffing and training in the first year.

KEY WORDS FOR OPTICAL SCANNING

Inventory Control, Production, Materials Management, Purchasing, Production Planning, Production Management, Manufacturing, Manpower Planning, Materials Management, Purchasing, Warehousing, Transportation, Distribution Operations, Order Processing, Equipment Planning, Direct Sales, New Account Sales, Territory Development, Account Maintenance, Sales Management, Sales Analysis, Distributor Relations, Sales Recruiting, Customer Relations, Field Liaison, Sales Administration, CRM (Customer Relationship Management), Sales Promotion, New Product Introduction, Forecasting, Pricing, Packaging, Planning, Merchandising, Marketing, Advertising, Market Research & Analysis, Strategic Alliances, Product Management, Brand Management, New Product, Devel opment, Business Development, Administration, Financial Analysis, Financial Planning, Banking Relations, Cash Management, Analysis, Forecasting, Cost Control, Accounting, Budgets, Reports, Planning, EDP Systems, Audits, Mgt. Information Systems, Computer/T elecommunications, Technical Support, Training, Supervision, Purchasing & Distrib., Project Management, Recruiting, Training, Evaluation, Selection, Orientation, Employee Mentoring, Employee Coaching, Compensation, Benefits, Wage & Rate

Analysis, Work Schedule Control, Organization Planning & Development, Counseling, Compliance, Documentation, Legal Instruments, Sales Assistance, Product Re-engineering, Product Design, Communications, Contract Administration, Research Planning

EDUCATION

BS, Marketing, San Diego State University

COMPUTER PROFICIENCY

Microsoft Office: Word, Excel, PowerPoint, Outlook

PROFESSIONAL AFFILIATIONS

American Marketing Association (AMA)

San Diego Chamber of Commerce

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