JACK MAURER

***** ********* ****, ****, ** *****

813-***-**** acqdpp@r.postjobfree.com

BACKGROUND

Proven communications leader with a strong track record of developing and implementing successful

strategic communications initiatives, and focusing and aligning teams to achieve planned results.

Experience in all areas of corporate communications including:

Reputation Management Crisis Communications Community Relations

Issues Management Employee Communications Marketing and Branding

Public Relations Web Communications Speechwriting

Media Relations Social Media Corporate Philanthropy

PROFESSIONAL EXPERIENCE

Vice President, Corporate Communications

WellCare Health Plans, Inc., Tampa, Fla. March 2012 – April 2015

Responsible for all reputation management and corporate communications for this $11 billion FORTUNE 500, NYSE

publicly-traded provider of government-sponsored (Medicare and Medicaid) health plans. Range of responsibilities

include media relations, crisis communications, corporate literature, employee communications, community relations,

web and social media initiatives. Focused efforts on growing and reconstructing the corporate communications function

in a post-crisis era. Lead a staff of between 13 and six professionals.

Developed and obtained management buy-in for company’s first over-arching corporate communications plan.

Reorganized department structure, job descriptions and responsibilities to focus on plan implementation.

Managed issues related to past investigations and trials of executives accused of defrauding the government;

created and implemented communications plan to remind key audiences of remediation and compliance initiatives.

Led development and execution of communications plans for key corporate initiatives including acquis itions,

contract wins, management transitions and reductions in force .

Built a spectrum of employee communications vehicles to enhance and broaden employees’ sense of being well-

informed and engaged; managed CEO’s Town Hall meetings; restructured corporate intranet.

Dramatically expanded the company’s external news flow and built media tracking and reporting infrastructure ;

launched the company’s first social media program; constructed customer service interface for social media .

Developed company’s corporate literature system, corporate video and member testimonial series .

Chaired a Web Presence Steering Committee; led effort to redesign home page and corporate information section.

Guided CEO through first interactions with the media; obtained feature stori es in the Tampa Bay Times and the

Tampa Bay Business Journal.

Director, Corporate Communications

PPG Industries, Inc., Pittsburgh, Pa. May 2006 – March 2012

Responsible for all reputation management and global corporate communications for this $13 billion FORTUNE 200,

NYSE publicly-traded manufacturer of coatings, optical products, glass, fiber glass, chemicals and specialty materials.

Range of responsibilities included executive speechwriting, corporate media relations, issues management, crisis

communications, financial communications (including earnings releases, analyst meetings, annual reports, and annual

shareholders’ meetings), employee communications, community relations, corporate publications, and internet presence.

Led a staff of nine professionals including one in Europe and one in Asia/Pacific.

Developed and obtained management buy-in for over-arching corporate communications plan

Reorganized department structure and responsibilities to focus on implementation of communications plan ;

globalized department by establishing direct reports in EMEA (Europe, Middle East and Africa) and Asia/Pacific .

Developed an employee communications program, including CEO webcasts, that over a five-year period increased

employees' feelings of being well-informed by 46 percent.

Led major media outreach which resulted in feature stories in The Wall Street Journal, Barron’s, CNBC, Mad Money

with Jim Cramer, Fox Business News, Investor’s Business Daily, Forbes.com TV, Chemical Week, etc.

Led communications activities for acquisition and integration of $3 billion European coatings producer.

Proposed and led development of company’s first corporate sustainability reports and subsequent enhancements in

Global Reporting Initiative (GRI) grades.

Proposed and led PPG’s first corporate branding initiative in four decades; obtained senior management approval for

$2 million campaign; led 13-member cross-business unit team to implement campaign.

Director, Corporate Communications

BASF Corporation, Florham Park, N.J. Jan. 2006 – May 2006

Responsible for all corporate communications and employee communications programs for this $11 billion North

American affiliate of BASF AG, the world’s largest chemical company. Built external and internal messaging structure to

support BASF’s brand and positioning in North America. Supported chairman’s communications needs including k ey

messages and talking points, letters to employees, media presentations and scripts, speeches to industry groups, and

preparation documents for annual press conferences and shareholders’ meetings. Coordinated issues management with

colleagues in Germany. Led staff of seven communicators to achieve employee communications, corporate media

relations, corporate publications, internet presence and crisis commu nications objectives.

Director, Employee Communications

BASF Corporation, Florham Park, N.J. June 2005 – Jan. 2006

Created and executed employee communications initiatives that support ed management objectives and key internal

client program goals. Managed a staff of four to plan and implement strategic employee communications initiatives,

including executive presentations, employee meetings, publications, announcements, and intranet content.

Refined CEO webcast process and presentations to enhance outreach and effectiveness.

Proposed and developed “Scorecard” intranet program to help employees track business objectives.

Facilitated management buy-in for employee publication transformation and produced complementary quarterly

cascaded presentations.

Manager, Corporate Media Relations

BASF Corporation, Florham Park, N.J. Sept. 2003 – May 2005

Managed proactive and reactive activities involving print and broadcast media, including national business media,

regional dailies and manufacturing site community media, trade media, etc. Coordinated the overall news flow from the

company, including activities planned and executed by business communicators. Wrote, edited and approved news

releases from all company sources in North America. Served as spokes person on issues and crises.

Placed the company in major media feature and round-up articles, such as Forbes, The Wall Street Journal, New York

Times, Business Week and Industry Week.

Drove an enhanced presence in trade media and achieved #1 industry posi tion in North America.

Built a media relations infrastructure by managing information flow from the company and developing a cost -

effective media monitoring and reporting system for trade publications.

Taught media skills programs to executives and managers within businesses and manufacturing sites.

Managed cross-functional team of nine people to launch BASF’s new brand in North America.

President

Maurer Communications, Inc., Pittsburgh, Pa. Apr. 2002 – Sept. 2003

Established and built a public relations and writing practice "from the ground up." Developed strategic communications

programs designed to achieve specific business objectives. Provided crisis communications support, media training,

handled media inquiries, wrote press releases, feature st ories and speeches, and counseled senior executives on

communications and reputation issues.

Paved the way for NOVA Chemicals to reposition and reshape its Styrenics business by creating and implementing a

trade media relations program including press kit and press conference.

Armed NOVA Chemicals’ public relations team with a streamlined crisis communications system

Taught management teams at NOVA Chemicals' manufacturing sites in the United States how to skillfully manage

the media and conduct on-camera interviews in a crisis.

Structured an issues management program for the Creosote Council (a consortium of chemical companies) to help

fend off attacks from activist groups, and created talking points, Q&As, etc., for immediate use.

Wrote and produced employee newsletter for PPG Industries’ chemicals business.

Director - Public Relations

Pipitone Group, Pittsburgh, Pa. June 2001 – Apr. 2002

Grew a public relations and writing practice within an advertising, graphic design and web -technology agency. Made new

business presentations to potential clients, managed activities of additional staff writer and freelancers, and served on

company's senior management team.

Created public relations program for PPG Industries' PPG PROSTARS initiative (an alliance of auto glass installers)

that included press releases, feature stories, and video news release.

Introduced a new auto glass industry software product for GTS Services, a subsidiary of PPG Industries, with

advertising, literature, and electronic media relations.

Guided executives at NOVA Chemicals by creating a corporate position platform for message and story delivery.

Manager, Marketing Communications – Coatings and Colorants

Bayer Corporation, Pittsburgh, Pa. July 2000 - June 2001

Developed and managed marketing communications and employee communications for Coatings and Colorants Division.

Planned and implemented advertising, literature, sales promotion, direct mail, and trade public relations programs

for eight business units within Coatings and Colorants division.

Launched new powder coatings business unit via a major trade media relations program (including press kit,

backgrounders, press conference and media follow-up).

Director - Public Affairs

Aristech Chemical Corporation, Pittsburgh, Pa. May 1996 - July 2000

Managed staff of three to deliver public relations, media relations, crisis communications, issues management, executive

communications, community relations and government relations programs with quantifiable results. Energized the

internal and external communications programs throughout this billion -dollar chemical and plastics producer.

Proposed, developed and implemented an advertising and marketing communications program that increased

awareness of Aristech Chemical Corporation by 50 percent.

Continually pitched the trade media to cover Aristech. Efforts resulted in feature stories in C&E News and Chemical

Market Reporter, and a cover story in Chemical Week.

Proposed and championed an employee communications program that over a two-year period increased employees'

feelings of being well-informed by 45 percent.

Crafted an industry-recognized environmental, health & safety communications program consisting of an EH&S

Annual Report, press releases on TRI, and postings on the Internet.

Successfully spearheaded company's response to coverage on vinyl toys, food wrap and medical equipment by ABC's

20/20, CNN, The New York Times, the Washington Post, and other network affiliates and daily papers.

Communications Manager

Washington Steel Corporation, Washington, Pa. Jan. 1995 - May 1996

Formed the first communications role and function for this $500 million stainless steel producing subsidiary of Lukens,

Inc., a FORTUNE 500 specialty steel producer.

Implemented trade advertising, trade media relations, sales promotion and trade show efforts.

Pulled together a controversial employee communications program in a union environment, consisting of in -house

publications, employee meeting series, small group / CEO meetings, etc.

Served as speechwriter and communications consultant to president.

Enhanced the company's reputation in the community through media relations and charitable donations.

Director of Communications

Neville Chemical Company, Pittsburgh, Pa. Nov. 1990 - Jan. 1995

Took a strictly advertising and literature function and expanded it into a complete corporate communications department

in this $90 million, privately-held chemical manufacturer.

Stretched a meager marketing communications budget into an effective program a nchored by trade advertising, and

including trade media relations, and product literature systems.

Dramatically improved the company's image in the community by orchestrating the company's first community

outreach program, including community survey, Open House, and public relations.

Sr. Account Executive / Account Executive / Asst. Account Executive

Ketchum Advertising / Pittsburgh, Pittsburgh, Pa. Mar. 1987 - Sept. 1990

Account Executive

DeSales Advertising, Pittsburgh, Pa. May 1986 - Mar. 1987

Account Executive

Cookson & Company, Marlborough, Mass. Sept. 1984 - Oct. 1985

EDUCATION

Master of Arts, Corporate Communications, December 1994

Duquesne University, Pittsburgh, Pa.

Bachelor of Arts, English, May 1984

College of the Holy Cross, Worcester, Mass.

AWARDS

2012 Public Relations Society of America – Pittsburgh Chapter’s “Communicator of the Year”

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