Pedro J. Rivera-Rodríguez

***** **** ****** *****, *******, Florida 32828

Phone 787-***-****

acqc7l@r.postjobfree.com

PROFESSIONAL EXPERIENCE

inksMAX LLC, Orlando, FL

Marketing & Brand Manager(January 2015-to present)

In charge of the consumer markets in order to monitor the market trends. I also worked toward to the potential

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areas in which to invest, based upon consumer needs and spending habits.

I worked directly at the pricing of products to analyze the potential profitability.

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Overseeing the production of email campaigns and website designs.

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Responsible for managing marketing, advertising and promotional activities of the company.

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I worked Analyzing the market trends to recommend changes to the marketing and business development

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strategies.

Created a nationwide consumer base ecommerce website with full SEO platform.

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Negotiated with key manufacturing partners for exclusive proprietary products.

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I engage consumers on social media.

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I took a calculated risks based on data-driven analytics.

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Responsible for the top Company Accounts (Health, Financial and Educational segments)

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Maintains weekly, monthly and quarterly sales forecasts for territory.

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In charge of developing the commercial business/small and medium size company within the territory.

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Maintained open communication with end users and execute solution awareness campaigns.

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Responsible for developing and executing marketing communication strategies targeting internal and external

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audience for brand development web site traffic growth and sales revenues.

Aggressive in growing existing customer base while focusing on new business development.

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Success with consultative selling and customized solutions for clients.

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Consistent performer and contributor exceeding target goals

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Cultivated many business relationships with manufacturers to drop ship their products to my customers.

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Airbag Service and Collision Center Inc. San Juan, Puerto Rico

Collision Director (January 2009– March 2013)

Successfully managed collision center and increased business with the addition of three direct repair arrangements

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with leading insurance companies.

Implemented concierge to assist and direct work to the departments which resulted in achieving $35,000 a month

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in total sales

Successfully managed 25 employees in the department from management staff to technicians.

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Complied daily reports and monitored work flow, work in process, daily operations cash flow and forecasts

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reports.

Conducted weekly employee and technicians open forum meeting to improve communication and update all

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employees.

Exceptional leadership, organizational and analytical skills.

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Expertise in identification and resolution of problems and implementation of proactive processes.

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Recognized by customers and management for strong work ethic, integrity and ability to keep pace with rapidly

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changing industry and technology.

Increased and maintained high level of customer satisfaction during my tenure.

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Increased and maintained high level of employee satisfaction.

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Re-negotiated contracts with vendors to reduce overall expenses.

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Experience in writing a wide range of estimates, including complete restorations. Cost of Body, Frame and

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Mechanical.

Ability to quickly master new software and applications. Vast experience administrating web sites and graphic art

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applications.

Collaborated in the development of an supplemental restraint systems business with operations throughout Puerto

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Rico.

Oversaw other areas of the operation, including: financial responsibilities, human resources, client development,

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marketing, contract negotiations, logistics, sourcing, legal issues, and supplier relations

Provided leadership to a staff of over twenty employees and oversaw their continued professional development

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within the scope of the company

During my tenure, the operation grew from a small group operation to a group of tightly integrated businesses with

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gross yearly revenues of over $2.5 million. The business group included the collision center, the supplemental

restraint systems repair company; a parts sourcing operations; web based solutions for the insurance industry; re-

manufactured wheel distribution and a collisions repair facility

Orchestrated the divestiture of all parts of the company.

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Island Ink-Jet Systems, Inc., San Juan, Puerto Rico

Master Franchise/ Area Developer (March 2004– September 2008)

Developed the Canadian franchise Island Ink-Jet Franchise System in the area of Puerto Rico through franchisee

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recruitment and stores growth.

Responsible for making advertising and marketing decisions, recruiting, screening and reviewing prospects for

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franchises in the exclusive territory.

Ensured that all prospectus franchisees had the financial resources to lease, build out, stock and staff a successful

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franchise location.

Advices to all franchisees in the selection of the suitable location for the operation of its franchise outlet and also

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assist them for lease negotiation, contracted labor, fixtures, furnishing, equipping and inspections of each franchise

outlet ensuring that same fulfill with the requirements of the IIJ System. including conformity, to the extent

possible having regard to the premises in question to local by-laws, building codes and regulations to Franchisors

standard plans and specifications.

Provided initial and on-going support to new franchisees in region in all aspect of the business and operations,

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including heightened in-store presence.

Increased sales by 27% in my region trough the effective use of strategic selling.

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Ensured that all local stores met all the on-going standards of product knowledge, customer service, pricing, store

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presentation, stocking, cleanliness, and overall adherence to brand that included the realization to the full potential

of all locations Owner’s Protective Professional Indemnity.

Increased warehouse purchases from 12% to 23% in private label cartridges shipped allowing our local stores to

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achieve higher margin and profits.

Recipient of Island Ink-Jet North America Sales Award in two conservatives years.

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Keko Auto Painting and Collision Center, San Juan, Puerto Rico

Business and Operations Manager (July 1991-Aug 2003)

Continually monitored work-in-process and vehicles due in to maintaining WIP count between 80-100% of target.

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Loaded balances when WIP where over 100%.

Ensured that staff where adhering appropriated procedures for DRP compliance. Communicated effectively with

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insurance partners and responded expediently to any requests.

Effectively leads every morning scoreboard and admin meetings and instilled a sense of urgency. Engaged

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employees in an effective problem solving. Ensured that scoreboard and sublet board where used effectively and

consistently in orther to adding value.

Responsible for all repairs being completed right the first time, in adherence with KEKO's quality standards.

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Ensured that a thorough pre-op process where followed and that parts procurement runs efficiently. Consistently

performed thorough QC checks before vehicle where painted, after paint, and before delivered.

Decreased costs by 17% without impacting productivity.

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Monitored staff to validated that customer calls where made as required and that files where kept up to date

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throughout the repair process. Models a sense of urgency in getting vehicles delivered as soon as completed.

Ensured all employees where following Collision Center safety and environmental requirements, including

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required safety inspections and meetings.

Recruited and retained talent employees. Providing leadership, coaching, recognition and accountability that

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resulted in center staff being high performers in a team environment. Ensured that all employees had the required

training for their position.

Ensured that staff where adhering appropriate procedures for DRP compliance.

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Followed all corporate & market policies and procedures including accounting, purchasing, HR/payroll, IT, and

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marketing. Assisted in preparing an accurate annual budget for the center and monitors achievement..

Thorough knowledge of collision repair processes gained through 11 years of hands-on industry experience.

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Developed effectively relationships with the client's fleet management contacts and regular customers.

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Realigned the content production strategy and increase profits by 27%.

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Estimated affected vehicles to determined the amount of structural, body, Paint,mechanical and interior damage.

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Responsible for all supplements and communication with insurance adjusters.

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Utilized Mitchell Ultra-mate and digital camera technology to prepare accurate physical damage estimates in

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compliance with insurance regulations.

Responsible for supplement request, final billing and closing.

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Education and academic honors

Interamerican University of Puerto Rico, San Juan, Puerto Rico

Bachelors in Business Administration, May 1991

Major in Marketing, minor in Accounting.

Certifications

I-Car Platinum Auto Physical Damage Appraiser.

I-Car Platinum Estimator

Skills and Interests

Language: Spanish/English

Interests: Options and futures trading. Skiing, windsurfing and open water SCUBA diver with over 200 open water dives.

Mountain and road biking.

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