Joannie C. Loobey

*** **** ****** • Livermore, CA 94550 • 650-***-**** • acq42a@r.postjobfree.com

Summary of Qualifications

Marketing professional with over 20 years of experience organizing and managing trade shows, conferences and marketing events.

Public Relations and Investor Relations management.

Diverse professional development including display design, product launches and project management.

A committed team player, with a proven ability to meet and exceed goals and deadlines.

Ability to work in a cross matrix organization and successfully work with colleagues of all levels.

Exceptional focus and follow through abilities, with a record of efficiency and productivity.

Strategic thinker and planner, skilled in the design and execution of effective sales, marketing and business programs.

Professional Experience

Cisco Systems 06/14- Present

San Jose, CA

Senior Program Manager, CSSF Executive Forums

Manage Cisco’s CSSF World Wide Executive Program.

Work in tandem with Product Management and Beta Management on strategic development and content of program to achieve the ultimate Advisory Board Customer Satisfaction.

Manage budget and full scope of logistics pre, during and post event.

Arrange, coordinate and manage all ancillary events in conjunction with forums.

Work closely with Cisco travel on Customer/Attendee, flights, hotel, limo transfers.

Drive pre-event planning meetings, post –mortem wrap and deliver results to Cisco Security Executive Team.

Virtual Instruments 10/11- 1/14

San Jose, CA

Global Events Program Manager

Orchestrate US/Global Tradeshows/ Customer Councils/Advisory Boards, Seminars, Conferences, Speaker placement engagements, Road shows, Product launches, Executive Briefing Program, Webinars, Lunch-and-Learns, Meetups ( 68 anually).

Manage all event logistics, outside vendors, PR Agency, Design Agency, Exhibit House, Collateral Fulfillment house.

Identify and recommend relevant events bases on VI’s market strategy.

Work with field marketing teams to drive efficiency and scale for partner co-branded events (OEM’s, VAR’s).

Define, establish and implement RFP process to identify vendors including exhibit hours, design firms, site venue, talent labor, AV/Production companies.

Maintain up-to-date budget (up to 8.5M) for all events and supporting activities.

Design new Booth Property to up level VI’s presence at events.

Manage content and branding of Internal Event Website and External facing sites.

Ensure leads are collected, uploaded in Salesforce.com/Marketo and disseminated out the field.

Cisco Systems (contract) 4/10- 10/11

San Jose, CA

Sr. Event Program Manager

Lead, drive and manage all phases of high profile (Tier 1) tradeshows and corporate events from objectives/strategy/program definition, end-to-end high-level programs management, budgeting, project management of onsite logistics, on through to post-event analysis/ROI reporting

Interface with a wide range of stakeholders, driving consensus and management of broad cross-functional teams.

Define target audiences, messaging, creation of creative briefs and overseeing creative direction for a variety of event related marketing communications deliverables.

Post-event data analysis.

Developed and implemented SOP’s for Cisco’s TelePresence outsource model.

Manage content and branding of Internal Event Website.

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TIBCO Software (contract)

Palo Alto, CA 07//08 – 07/09

Corporate Event Manager

Manage the execution of Tradeshows (Custom Booth as well as Turnkey Booth).

Leadership and Development of Annual Conference – TUCON (20,000 delegates).

Manage and Produce NAM/LAM Sales Kickoff Meeting (500 attendees), which included; Budget management.

Produce and manage Virtual User Conference (Web 2.0, Twitter, Linkedin, Google).

Agenda Preparation, AV, F&B, Speaker Liaison, VIP/CEO Handler.

Order and design promotional items to be distributed at events

Coordinate strategy, presence, cross-team collaboration for TIBCO outbound marketing events.

Design event collateral and all outbound marketing pieces.

Maintain and grow relationships with key Sponsors, first point of contact for all sponsors and speakers.

Negotiate all vendor contracts (hotels, DMC’s, transportation companies, speakers).

Supervise and initiate RFP’s for new custom Tradeshow Booth.

Pre/Post Analysis/ROI reporting.

Chair all pre-con meetings and debrief summary meetings.

Openwave Systems

Redwood City, CA 07/06 – 05/07

Director of Corporate Events

Directed and managed the execution of all marketing events (50+ annually).

Managed Annual Global Sales Rally (3,000 attendees).

Drive Program Management and logistical execution of National Summit (800 attendees).

Coordinated strategy, presence, cross-team collaboration for Tradeshows and outbound marketing events.

Developed theme, content, and messaging for each event, including booth design/layout, graphics, collateral, promotional pieces, direct mail, and advertising opportunities.

Prepare and research pre-event briefs (historical data, demographics, recommendations for theme, creative marketing and outbound sponsorship recommendations).

Conduct all venue searches, site selections and secure locations (Domestic & International).

Maintain and grow relationships with key Sponsors, first point of contact for all sponsors/keynote speakers.

Negotiate all vendor contracts (hotels, production company’s, DMC’s, AV provider).

Managed direct response marketing campaigns (direct mail, e-mail, podcasts, webinars, blogs).

Created protocol and SOP’s for Customer Briefing Center as well as supervised CBC Facilitator.

Supervised Marketing Events Manager, Marketing Coordinator and Customer Briefing Center Coordinator.

Notre Dame de Namur University

Belmont, CA 03/03 – 07/06

Director of Conference & Event Services

Managed campus facilities including conferences, community events, weddings, student activities and summer conference programs.

Overall management and logistical coordination of all departments needed to produce successful summer conference and workshop programs (i.e., Housing, Food Services, IT, Custodial, student labor).

Managed marketing of the University facilities; developed marketing materials, facilities management, fundraising and community outreach via special event planning.

Supervised staff of 12 and managed the daily operations of the Conference & Events department.

Assisted with fiscal management, policy and procedure development and internal and external communication.

Oversaw and managed Commencement activities, Presidents Gala, as well as provide leadership for Friends of Ralston Hall including docent tours.

Sun Microsystems

Menlo Park, CA 05/96 – 11/01

Global Events Marketing Program Manager

Managed Tradeshow presence for Computer Systems Division and Network Provider Services Division (20 shows annually).

Coordinated up to 12 Business Units for successful presence at domestic and international tradeshows.

Managed divisional participation and coordination in large conferences (5k-8k attendees) ; i.e.; JavaOne, GE Access.

Developed theme, content, and messaging for each event, including booth design/layout, graphics, collateral, promotional pieces, direct mail, and advertising opportunities, speaker recruitment and management.

Managed all ancillary events associated with show and/or events; planned and executed product launches, summits, customer events, vendor fairs, and off-site team building events.

Maintained and allocated $3.5 million Tradeshow budget; oversaw outside vendors, such as, booth production house, graphic design firm, promotional giveaway vendor, transportation carrier, and any additional contractors needed to achieve successful execution of event.

Provided on-site management and supervision of staff and outside vendors during events.

Marketing Programs Manager (5/96-6/98)

Managed key elements of Government District Marketing events; (tradeshow, customer briefings, SunDays, executive breakfasts, staff meetings, off-site team building events and special marketing focused projects).

Created and conceptualized account-specific customized brochures, flyers and invitations.

Generated sales quotes and assisted eight Account Executives and District Manager with customer satisfaction issues.

Administered Government Equipment Loaner Pool.

Education ORGANIZATIONS/POSITIONS HELD

College of San Mateo, San Mateo, CA Director of Events for the Sun Alumni Association

San Jose State University, San Jose, CA

Professional Meeting Planner’s Certificate Program (PMP)

Computer /Technical Skills

PC, Mac, Wndows XP/Vista, MS Word, Salesforce.com, Marketo, Teamworks, Box, WebEx, Sharepoint, Eloqua, Web. 2.0, Linkedin, Twitter, Facebook, Webex, Basecamp, SalesCentral, Solaris, SurveryMonkey, StarOffice, Applixware, Compass, Java Platform, Excel, PowerPoint, Lotus, Filemaker Pro, PageMaker, PhotoShop, Adobe Illustrator, ACT-HRIS, Rolm 9751 Management

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