Yixuan

Wu

acq2jm@r.postjobfree.com ** Schussler Road, Apt. *, Worcester, MA 01609 (Willing to relocate) 508-***-**** EDUCATION:

Worcester Polytechnic Institute, Worcester, MA January 2014 - December 2015 Foisie School of Business GPA: 3.3/4.0

Candidate for a Master of Science in Marketing and Technological Innovation Related Courses: Database Development Application, Integrated Marketing Communication Marketing Research, Consumer Behavior, Selling and Sales Tianjin University of Science and Technology, Tianjin, China September 2008 - July 2013 College of Arts and Science GPA: 3.5/4.0

Bachelor of Arts in English and Japanese

WORK EXPERIENCE:

Worcester Polytechnic Institute, Worcester, MA September 2014 - Present Graduate Assistant

§ Designed and launched a multidimensional survey to explore demographics and psychographics, and helped extracting insights to develop targeting strategies for small business entrepreneurs

§ Assisted professor in giving speech in China and Chile related to family business and entrepreneurship, including material research, PowerPoint design, and speech script/report writing

§ Gathered and analyzed related research material from university websites using PIVOT China Southern Power Grid, Guangzhou, China Fortune 500 company January 2013 - Dec 2013 Marketing Research Internship

§ Completed an investigation on electricity consumption for a Fortune 500 company China Southern Power Grid

§ Assisted manager with data analysis on determining the optimal solution between electricity usage and cost using Excel modeling

§ Conducted marketing attribution analysis on clients’ web traffic using Google Analytics and delivered recommendations to improve digital marketing efficiency on email, social media, SEO, and mobile SUNTIME Technologies, Shanghai, China June 2012 - December 2012 Marketing Analyst Internship

§ Design statistical models with customer database to evaluate the effectiveness of marketing channels on sales.

§ Conducted quantitative research on China finance industry for five-year strategic planning

§ Assisted manager with face to face product sales and customer development/maintenance ACADEMIC EXPERIENCE:

Worcester Polytechnic Institute, Worcester, MA

Database Application Development January 2015 - Present

§ Collaborated with five teammates and designed a database system with user interface for a supermarket inventory management system on Android platform

§ Conducted researches on designing and optimizing database class attributes from supermarkets in Massachusetts

§ Designed, implemented, and executed test procedures and documented reports accordingly

§ Participated in front-end UI design, and helped solving application front and back ends connection issues Research for National Science Workshop January 2015 - Present

§ Designed effective questionnaires to identify external professors’ interest in National Science Workshop

§ Regularized and analyzed raw data using Excel, and made recommendations to professor based upon generated data reports as well as other research findings

RELATED SKILLS:

Software: Proficient in MS Office (Excel/PowerPoint/Word), Adobe Photoshop Experience with Google Analytics, SQLite, MySQL, Android Studio, PIVOT Marketing: Digital Analytics, Consumer Insights, Integrated Marketing, Target Market Analytics Foreign Language: Mandarin Chinese (Native), Japanese LEARDERSHIP EXPERIENCE:

The 96th University Sport Competition of China, Tianjin, China August 2011

§ Awarded “Outstanding Volunteer” (top 10%) for leading a team of eight to perform weekly meeting, including managing social media event and designing event flyer, T-shirts, and website interface

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