PROFILE

I am a team player with strong leadership skills. I have played soccer professionally and have also coached youth rep teams. The experiences gained from both of these aspects of my soccer career along with my professional career have given me the necessary tools to excel in all situations. With excellent oral and written communication skills, I am a creative thinker with unique strategizing abilities. Having conducted business with all the large national retailers I have gained a very extensive understanding of the unique Canadian marketplace, we cannot simply be regarded as the 51st state.

PROFESSIONAL EXPERIENCE

Entertainment One Distribution, Brampton, Ontario Apr. 2013 – Present

Vendor Manager – Sales Planning

Manage relationships with studio vendors - Sony, Paramount, Fox and Disney

Negotiate marketing dollars, POS rebates and temporary price reductions with vendors

Lead discussions with national retail accounts on catalog and new release programs

Conduct product presentations with internal staff

Leverage “AAA” releases for our accounts to develop unique programs to grow increase blended program margin for our accounts

Explore contingency plans to implement sell down strategies to reduce returns from accounts

Making proactive decisions with the vendor community for new releases and not reactive

Create unique promotions based on demography of national/regional accounts to best suit customer base

Analyze Data Alliance and AC Neilson reports to improve future product placement strategies at accounts and plan for product/program customer demands

Work closely with account managers and the planning department to create unique promotions for new releases based on account strengths

Excel to reach the perfect balance between inventory levels and sell-thru percentage of product to achieve a greater ROI at vendor managed accounts

Track performance of vendors and accounts with the goal to increase numbers year over year

Work closely with sales to develop new opportunities to grow the business

Leverage product relationships for cross promotional opportunities at national accounts increase sales and product awareness

Review store rankings for each account quarterly to adjust future product placement quantities

Entertainment One Distribution, Brampton, Ontario Jan. 2011 – Mar. 2013

Consumer Goods Product Manager

Responsible for sourcing product overseas and importing for placement in national retail accounts

Integral role in growing consumer goods business by 200% from year one to year two, category is still seeing growth

Expanded category scope of business to our customers at the national retail level

Interacted consistently with overseas factories and suppliers

Created and analyzed P&L’s before committing to projects and products

Led internal product line pitches to finance and ops teams to ensure successful execution from concept to final product and program launch

Reviewed current shipping methods to decrease costs while not sacrificing timing

Designed project timelines for products being placed in national retailers from inception to in-store

Created private label brands for multiple categories and worked with retailer design teams to create product mix

Worked closely with accounts SAP team for new SKU setup

Conducted post mortem product/program analysis to review with planning, sales and ops teams

Coordinated with marketing to ensure promotions and seasonal opportunities are maximized

Entertainment One Distribution, Brampton, Ontario July 2010 – Jan. 2011

Marketing Coordinator

Increased revenue stream by changing current marketing materials (100-150% increase in first year of changes)

Designed customer specific promotions (national retail vs independent retailer)

Decreased costs spent on marketing materials by adding “online” element

Created e-blasts and monthly poster for video games department

Provided support to A/R department to ensure supplier funding was collected in a timely manner

Responsible for all marketing materials (banners, brochures, video, etc.) at tradeshows

Assisted in organizing corporate events

Canadian Kawasaki Motors Inc., Toronto, Ontario Jan. 2008 – July 2010

Marketing Coordinator

Executed numerous promotional campaigns which led to increased sales of certain products

Managed corporate events while maintaining preset budgets and negotiating terms with vendors

Worked hand in hand with vendors for ad designs, layouts and webpage designs

Proofed advertising and marketing materials such as product brochures and model information guides

Ensured product updates and launches were effectively portrayed

Executed direct mail campaigns to consumers

Approved and enhanced co-op dealer advertisings

Liaised with advertising and media partners to fill ad requests

Dealt directly with dealers to ensure adequate Kawasaki exposure in dealerships (P.O.P kits)

Worked on various campaigns at the grass roots level (Team Green News)

World Wrestling Entertainment Canada, Willowdale, Ontario Jan. 2007 – Apr. 2007

Marketing Intern

Assisted Marketing Manager with execution of Pay-Per-View Marketing Plan

Liaised with partners and affiliates, advertising and media partners, suppliers, and various WWE departments to fill marketing support requests

Assisted with the execution of numerous promotions (WrestleMania Express) and the fulfillment of related sponsorship elements

Instrumental in securing advertisement placements using various media outlets

Supervised affiliates use of WWE marketing materials

EDUCATION

Post Graduate Diploma Sept. 2006 – Aug. 2007

Sport and Event Marketing, George Brown College

Bachelor of Arts Sept. 2001 – May 2004

Faculty of Sociology, University of Western Ontario

EXTRA CURRICULAR ACTIVITIES

CanFit Pro – Personal Training Specialist April 2015

Certified Personal Trainer

Use expertise in-house at Entertainment One with the H.I.P committee to develop programs for colleagues

United States Soccer Federation June 2015

Holder of a National “E” coaching license

Candidate for National “D” license fall 2015

Technical Director, OKD Soccer Club May 2003 – Present

Lead coaching clinics for clubs current coaching roster

Coach various age groups and representative teams in South Region Soccer League

Perform administrative duties including scheduling clinics, league games and preparing registration materials

Provide specialized training for all teams within the club

Lead a committee responsible for securing soccer fields, sourcing team uniforms and booking referees

Member of club’s fundraising committee

Coach/Youth Mentor, Brampton Youth Soccer Club Sept. 2006 – Sept. 2008

Club’s head goalkeeper coach

Coached under 10 representative team in South Region Soccer League

Implemented goalkeeper assessment of all goalies for the club

Mentor coach for new coaches at the club

President, Western Indo-Canadian Students Association Sept. 2002 – May 2004

Dedicated to enriching the London community through social and cultural events and education

Initiated affiliation with other Indo-Canadian groups throughout North America to increase breadth of organization

Acted as primary voice of the largest student association at University of Western Ontario

Instrumental in securing corporate sponsorship’s for annual culture show

Organized media coverage of annual culture show

HOBBIES AND INTERESTS

Video game enthusiast – Xbox One and Xbox 360

Travelling; I have been to Australia, Dubai, Maldives, Malaysia, Singapore, India, New Zealand– with hopes to see much more

Soccer, ball hockey, working out and soft ball

Co-founder of the Karma Committee at Entertainment One, which leads employee driven philanthropic initiatives

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