NUMBERS

$***K **% **

Revenues

Raised During

One Digital Campaign

Increase in

GP from Digital

Marketing Program

3000% $2.5m

Increase in

Facebook likes

for one multi-site

** ************ ***ical Group

Funds raised for

one Tech client via

Crowdfunding, Seed

and Initial Funding Rounds

Number of

Direct Reports

Managed at One Time

Click-6.Thru 3% Rate on a

23,000 email

Campaign

Marketing Strategy

Influencer Identification/Relations

Brand & Message Development

Public & Media Relations

Thought Leadership Development

Blogger/Social Media Marketing

Editorial/Content Development

Website Design & Development

Market Research (Quant/Qual)

Crisis Communications

Digital/Online Engagament

Leadership/Entrepreneurship

Budget/P&L Responsibility

Advertising Strategy/Creative

Graphic Design

CORE COMPETENCIES

CONTACT

+1-415-***-****

je .acq1lk@r.postjobfree.com

www.linkedin.com/in/je ziegler

Tech

Health Care

Startups/Online

Hospitality/Leisure

Government

Automotive

Manufacturing

Financial Services

Public Sector

Education

INDUSTRY EXPERTISE

Econ. Development

Professional Services

Non-Profits

Defense

EDUCATION

Chartered Marketer Designation (MA Equiv.)

Chartered Institute of Marketing

Cookham, Berkshire, UK

www.cim.co.uk

Master of Philosophy, International Relations

Hughes Hall College, University of Cambridge

Cambridge, UK

www.hughes.cam.ac.uk

Bachelor of Arts, History

University of California

Santa Barbara, CA

2001

1994

1990

PARTNER: Client Relations/Marketing & PR

Crane Creek Communications, Riverside & Sacramento, CA cranecreek.com

Crane Creek is an agile, creative & dynamic firm specializing in assisting startup, professional services & public sector clients grow market share. We deliver integrated marketing, communications & PR solutions designed to deepen engagement. My role includes sourcing and managing new & existing client relationships, as well as delivering programs in key work areas: 1) Identifying & creating opportunities for thought leadership, brand & message development, consumer/media interaction, engagement, education & strategic alliance building (across networks); 2) Designing, developing & executing PR, marketing, engagement & reputation management campaign rollout plans as well as managing creative content (including social & traditional media platforms); 3) Writing, publishing & managing creative content across online

(website, social & SEO) & offline properties (advertising, print media, trade shows & journals)

Clients include: Ford Motors, Allen Brothers, SunLine Transit, Midwest Center for Women & Children’s Health, Fox Valley Medical Centers, Desert Medical Imaging, Girls Leadership Institute, myMedImage

Nov. 2011

to Present

Executive level marketing & business specialist with deep knowledge of professional marketing & outreach techniques coupled with expertise creating, initiating & implementing strategies to expand market share in domestic & international markets. Critical ability to “connect the dots” between strategy, outreach & engagement learned in marketing & communications roles across industry sectors & in structures ranging from start-ups to multinationals.

PROFESSIONAL STATEMENT

Sr. level Marketing, Communications and Business Development Executive Je Ziegler

ENGLISH

Native language

SPANISH

Fluent

FRENCH

Basic

LANGUAGES

Corporate, Media & Public Outreach Campaign Execution Social Media/Web 2.0 ‘Pull’ Lead Generation

Branding, Messaging & Outreach

Reputation Management

Communications/PR

Leadership

WORK EXPERIENCE SKILLS EXPERTISE LEVEL

PARTNER – Marketing & Business Development

SRC LLC - Paris, France & Manchester, England

Integrated Marketing & Communications, Business Development & Operational Management consulting & interim management for international non-profit, public & private sector clients:

1) Created & implemented consultative marketing solutions–enabling client businesses to develop enhanced strategic communications methodologies designed to engage better with target audiences and increase market share 2) Designed & delivered marketing communications & social media integration plans for clients designed to increase engagement with target markets as well as existing customers

3) Delivered $1m sales revenues in 2010-2011 by nurturing client relationships in the UK, Spain & France through account cultivation (hunting) & farming existing accounts (leveraging existing relationships) Clients: Lakes Hospitality Partners, Brewery Arts, VMware, PepsiCo, eLakes, SABMiller, Lake District National Park, BlueChipExpert, Zurich Financial, MaestroConference Early Career:

2001-04: CEO/MANAGING DIRECTOR – Charter Solutions, UK 1999-01: DIRECTOR OF CORPORATE MARKETING – TPLC/ICL Computers (Hired as Interim) 1997-01: INTERIM & CONSULTANT MARKETER – Ziegler Business Services, UK 1996-97: CHANNEL & CORPORATE MARKETING MANAGER – ICL Computers (A Fujitsu Company), Manchester, UK

1995-96: CORPORATE COMMUNICATIONS SPECIALIST – MITRE Corporation, Boston, MA 1991-95: MARKETING COMMUNICATIONS ASSOCIATE – FCB Associates, Washington, DC April 2004

to October 2011

Digital Marketing – SEO/SEM/PPC

Revenue Forecasting

VOLUNTEER/PRO-BONO WORK

2012-15: FUNDRAISER/COMMUNICATIONS LIAISON – Pioneer Volunteer Firefighters Association, Somerset, CA

2009-11: CONSULTANT & MENTOR – Live@LICA Marketing Department Lancaster University, Lancaster, UK

2008-11: MARKETING/FUNDRAISING/SPONSORSHIP – Paddlers for Life Cancer Charity, Windermere, UK

2006-08: MARKETING AND BUSINESS CONSULTANT – Ludus Dance Arts Charity, Lancaster, UK

1998-07: CHAIRMAN & DIRECTOR – British American Business Council Chamber of Commerce/Economic Development, North West, UK

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