Summary

Accomplished marketing professional, noted for delivering incremental ROI through cutting edge digital advertising for leading business alternative lending brands. I turn challenging business objectives into concrete strategies with ideal execution that translates into improved financial performance.

Areas Of Expertize:

●Conversion Rate Optimization

●Search Engine Optimization

●Adobe Photoshop

●Google Adwords and Bing Ads

●A/B Testing, Tracking and Measuring

●Adobe After Effects

Experience

ASSISTANT MARKETING MANAGER: Whetstone Holdings LLC (Miami, FL), Feb. 2013 – Jul. 2015

Whetstone Holdings LLC is the parent company for one of the most recognizable names in the alternative business lending industry. A member of a 3 man Marketing Team that generated over $14MM in business cash advances in a fiscal year, while maintaining marketing costs below 20%.

HIGHLIGHTS OF MY ROLE AT WHETSTONE HOLDINGS LLC:

●Search marketing campaign optimization. (Adwords)

Managed a $2MM Adwords Account that generated over $14MM

●Landing page conversion rate optimization.

Utilizing Unbounce Landing Pages, we were able to conduct A/B testing for content, graphics, colors, layouts, and CTAs to improve KPIs.

Lead Generation was the primary goal at Whetstone Holdings LLC, we were able to reduce CPA costs by 69% during my time with the company.

●Executing the social media marketing campaigns for the Everest and Price Funding brands.

Facebook Ads Manager - A/B Test for ad banners and video marketing campaigns.

Promoting posts to a highly targeted audience based on demographic information gathered from Google Analytics in combination with customer data from the company’s database.

●Managing contractors for content marketing and content creation.

Freelancers from popular freelance sites such as Elance and Fiverr

Web content, articles, blog posts, press releases, video voice overs, IVR recordings.

●Development of email marketing campaigns for new products and customer newsletters.

Velocify CRM Automated Emails, Sugar CRM Email Module, and Salesforce CRM

Mailchimp, Constant Contact, Campaign Monitor.

A/B Test of content, delivery weekday & time of day, while tracking and measuring key performance indicators.

●Execution of video marketing campaigns. Video production, and post production.

I produced DSLR Video and performed post-production with Adobe After Effects.

Produced animated banners ads using Adobe After Effects software as well.

●Collaborated with Graphic Designer during brainstorming sessions as well as throughout production of designs for web and print.

Assisted with creative work while utilizing Adobe Photoshop to create banners ads, image composites, as well as image alterations.

●Tradeshow Planning & Execution (SBE Miami, FL ETA Transact ‘15 San Francisco, CA)

Education

BACHELOR OF APPLIED SCIENCE: Miami Dade College (Miami, FL), 2010 – 2013

After attending Valley City State University in North Dakota for one year, I finished my Bachelor’s Degree at Miami Dade College. I graduated in 2013 from the Bachelor of Applied Science in Supervision and Management program at MDC.

Projects

WWW.ANGARITA.BIZ: Online Marketing Consulting, 2015

After embracing the skills and knowledge that I possess, I made the commitment to build my online real estate. I have been working on my Online Marketing Consulting company for 3 months. I have been able to reach Google’s 1st page results.

REAL ESTATE MARKETING: Keller Williams Real Estate, 2015

Working closely with a Realtor Associate, I have provided my services to market properties and his personal brand. Assisting with Graphic Design work, property photography, video production and video editing. All mentioned, complemented with social media marketing, has helped him grow his local presence.

Skills

DESIGN/CREATIVE TOOLS: Adobe Photoshop, Adobe After Effects, Adobe Acrobat Pro, GoPro Camera, Canon Rebel SL1.

BUSINESS SOFTWARE: Microsoft Office Suite, Google Drive, SugarCRM, SalesForce CRM.

MARKETING TOOLS: Google Adwords, Google Analytics, CMS Platforms, Facebook Ads Manager, LinkedIn Ads Manager, Hootsuite, Moz Analytics, Unbounce, Mailchimp, ConstantContact.

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