Amyn Ali

**** **** ****** ****** ***** Verdes California Phone: 310-***-**** acq0s0@r.postjobfree.com Market Research Professional

A highly efficient, innovative and methodical market research professional with extensive experience of supporting an organization by reviewing, researching, developing, defining their overall marketing strategy

Can relate well with people at all levels and has the flexibility of working well as part of a team or individually

Comfortable working in a fast paced, hands-on, growth orientated work environment and possessing a proven ability to ensure that brand messages, research standards and communications are understood and implemented effectively Skills

Focus Group

Market Analysis

Qualitative Research

Segmentation

Marketing Strategies & Campaigns

Loyalty

Brand Awareness & Usage

Quantitative Research

Product Positioning & Branding

New Product Launch

Professional Experience

ADNOC, Abu Dhabi, UAE – One of the world’s largest Oil and Gas Company. Market Research Executive, UAE, 12/2013 to 08/2015 Managed market research function, oversaw a $2M budget and 3-member team. Initiated, planned consulted and managed market research projects.

Selected Accomplishments:

Initiated Pre & Post Campaign test for a 360’ ad campaign of ADNOC lubricant brand ‘Voyager’

Carried sell-out price analysis for lubricants among different segments (retailers, petrol stations & service centers) within UAE

Tracked customer satisfaction annually for aviation, dealers, distributors, government, international and retail customers

Introduced database collection exercise for retail customers to run in-house surveys that would lead to massive savings for the company

Ran customer segmentation exercise annually to help ADNOC identify trends and gaps among key customers in the lubricant business

Initiated an extensive yearly long mystery-shopping exercise for ADNOC petrol stations which included forecourt, lube change, car wash & convenient store

Identified gaps between ADNOC pre-paid card ‘Rahal’ & other pre-paid cards available in the market FAKHRUDDIN HOLDINGS, Dubai, UAE – Multimillion-dollar conglomerate in the Middle East with a diverse portfolio of successful businesses.

Marketing & Research Manager, Middle East & Africa, 07/2011 to 10/2013 Managed group marketing and research functions, oversaw a $1M budget and 6-member team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales collateral, tradeshow marketing and market research & intelligence.

Selected Accomplishments:

Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales by 5% in 2012

Led market launch of four new products including the Warner Bros perfume & cosmetics products

Identified opportunities, researched new product possibilities, collaborated with manufacturing team and created campaigns which generated $0.6M in annual sales in the first year

Partook in writing catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively

Initiated the development of corporate communication videos and 30 seconds TV commercials and managed activities with PR, press and marketing communications agencies

Overseen qualitative and quantitative researches, including: needs assessment, new product ideation, concept testing, pricing, ad testing and tracking, customer segmentation, satisfaction and loyalty, brand tracking, competitive assessment, shopping, retention and defection, and market sizing

Identified key B2B customers to understand their buying patterns, preceded by customer perception study to understand their need gaps and satisfaction levels of existing products and services offered by the group

Analyzed five years of historical data to understand sales trends and profit margins of each product in the trading division, findings were presented to the board to focus on 5000 SKUs instead of 16500 SKUs as they contributed to 98% of the company’s profit, resulting in saving on warehouse rental, salaries, out of date products and other running costs in 2013

Identified core countries to focus on, by analyzing revenues of each country and relating it with economic data and market potentials which resulted in realigning the go to market strategy to maximize sales GOODYEAR TIRES & RUBBER, Dubai, UAE – One of the world's largest tire companies. Market Research Analyst, Middle East & Africa, 05/2008 to 07/2011 Advised and provided recommendations to regional and country managements in 60 countries based on market data and research results to integrate client and consumer voice in the company’s strategy. Selected Accomplishments:

Planned, designed, organized, executed, analyzed and presented, tracking and ad-hoc studies for all business units

(consumer, truck, farm and OTR tires) and all brands of Goodyear (Goodyear, Dunlop, Fulda, Kelly and Sava)

Developed and implemented bespoke forecasting model to ascertain market dynamics across the East European & Middle East African markets

Initiated and managed projects of Brand Awareness & Usage, Pre & Post Campaign Study, Retail Franchise Concept Test with research agencies

B2B retail perception audits across MEA countries personally conducted to assess market conditions and Goodyear’s standing against its competitors among major retailers and wholesalers, it helped Goodyear recognize gaps and implement key corrective action measures which resulted in 45% increase in revenue in just UAE over three years period

Identified market intelligence information and data needs, recommended optimal methods and tools on how market intelligence and data can be obtained, collected, analyzed and converted into actionable knowledge and insights to be shared with key decision makers

Provided market share, growth and market size to all business units regionally, which comprised of 60 countries NIELSEN, Dubai, UAE – World's leading provider of marketing information, audience measurement, and business media products and services.

Quantitative Field Manager, 11/2006 to 04/2008

Managed and carried out quantitative research projects, analysis of back-checks, quality assurance and planned out the best possible source of research by handling a research team of 30 people. Selected Accomplishments:

Conducted various studies for General Motors on consumer decision making process in purchasing a new car, a monthly tracking study on price checks on more than 100 vehicles of various models and specifications to align the pricing strategy of GM cars and 4x4s, and assessed GM’s TV commercials among different segments

Carried out customer satisfaction and mystery shopping tracking study for Dubai Government which covered 40 governmental departments

Handled concept study for PepsiCo to evaluate the effectiveness of a new product in the market against local brands Technology

Software: MS Office (Word, Access, Excel, PowerPoint) Web/Multimedia: Content Management Systems

Education

UNIVERSITY OF SUNDERLAND, United Kingdom

Masters of Business Administration, 05/2015

Major: Marketing

UNIVERSITY OF WALES, United Kingdom

Post Graduate Diploma, 02/2012

Major: Marketing

CURTIN UNIVERSITY OF TECHNOLOGY, Australia

Bachelor of Commerce, 11/2005

Major: Marketing & Management

Reference on Request Available for Relocation

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