Mario J. Collado

**** ************ ***** # **

Lauderdale by the Sea, Florida 33308

Home: 954-***-**** - Cell: 954-***-****

E-mail: acq0mg@r.postjobfree.com

Sales, Marketing, Business Development PRO

Dynamic and successful consumer goods career with global corporations. Proven record driving sales, market share, earnings in extremely competitive and diverse environments.

SKILLS

*Strategic Planning *Market Development *Consumer Marketing *Sales Management *Distribution Architecture *Team Development *Relationship Building *Public Speaking *Microsoft Word, Excel, PowerPoint, and Access *Languages: English, Spanish, and Portuguese

EXPERIENCE

SUBWAY International US/International

Worldwide fast food chain

Regional Sales Manager: Head of sales and business development.

*Tripled market expansion in 5 year period.*Achieved #1 ranking new business development for industry. *Recruited & trained sales organization for strategic growth.*Drove team to lead all international divisions. *Top Performer award recipient.

PHYSIQUE, LLC US/International

Health Club and Marketer of premium nutritional supplements

Managing Director: General management, strategic planning, P/L, business development.

*Created business concept following careful market research and analysis *Developed and executed PR campaigns solidifying company branding *Attained market leadership in target segment *Established effective channel partners and sales architecture *Accomplished strategic income diversification through wider product offer. *Achieved record ROI.

RJR NABISCO US/International

Consumer goods conglomerate

Business Development Manager: Sales, marketing and distribution of fine tobacco products.

*Doubled exports to distributors in Latin America. *Redesigned advertising strategy resulting in 20% sales increase in Mexico. *Secured a licensing agreement in Panama reaching 5% market share. *Gained entry into Uruguay by selling selective tobacco leaf incrementing strategic earnings. *Tripled brand awareness and profit in Argentina and Brazil implementing global marketing strategies. *Updated packaging and repositioned mature brands in Brazil improving brand contribution and unit sales.

KELLOGG COMPANY INC Latin America

Packaged food giant.

Marketing Manager: Advertising, promotions, budgeting, planning, special events.

*Reversed eroding market share for core business increasing brand contribution by 15%. *Introduced new products to target exclusive health market niche. *Created new image for dessert line increasing market share from 35% to 42%.

EDUCATION UCV, Graduate Management Degree-MBA

IESA- Graduate Business Institute, Strategic Marketing Management

STETSON UNIVERSITY, Bachelor of Science, Business Administration

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