Peter Convard

***** ***** ******* ******

Tampa Florida 33624

203-***-****

OBJECTIVE: To obtain a challenging position where my management skills can be fully utilized.

WORK HISTORY

May 2014 – Present Gold’s Gym Tampa

Position: General Manager

Responsibilities:

Driving sales numbers the cash down and EFT each month

Promoting and developing more revenue from personal training department such as SGT programs

Handling all membership problems including cancelations

Handling the advertising for the club external and internal

Human resource issues such as corrective action for employees including hiring and firing of employees

Responsible for monitoring the P&L statement of the club

Achievements

Raised the EFT revenue from 35,000 to 48,000 over the year

Increased cash down from 8,000 per month to 15,000 per month

Increased personal training revenue from 14,000 per month to 20,000 per month

Redesigned systems in the membership sales department and the personal training department

Promoted selling more drinks and shakes at the bar by giving a small commission and coupons

Increased overall members from 2800 to 3800 over the year

February 2014- Present: Anytime Fitness

Position: District Manager of 4 locations in St Petersburg Florida market

Responsibilities:

Hitting monthly unit quota for 4 clubs

Sales training for 4 locations’

Handling advertising and promotions for the 4 locations

Handling the customer service issues for the different locations

Achievements:

Put together an employee handbook

Increased sales numbers from 250 units to 302 in first month

Established sales standard operating procedures

February 2011- February 2014: North Haven Health & Racquet

Position: General Manager

Responsibilities:

Coordinate and manage all department heads of the club including membership sales, personal training, group exercise, kids fitness programs, front desk staff, maintenance, head tennis pro

Handled all billing issues and cancelation issues

Creating and maintaining a large advertising budget

Sales training and development of staff

Controlling attrition of the membership base

Responsible for hitting EFT monthly quota

Handled all human resource issues including hiring, firing, promoting, personal issues

Managing the P&L statement of the club

Achievements:

Grew the EFT base from 5,000to 130,000 over three year period

Grew personal training department to revenue to 32,000 per month

Cut the attrition rate by 15% by effectively establishing a system for booking orientations

Successfully transitioned the club to a month by month type membership base

Grew Kids program revenue by 25%

Successfully budgeted and designed 4 remodels over a 13 years of employment including a 7,000 square foot expansion

Increased total membership base from 1000 in 1997 to 7200 in 2014.

Handled all negotiating of equipment purchases of the club since 1997

Increased over sales of the club from 400,000 to 3.2 million over the employment term

May 2009 to January 2011: Norwalk YMCA

Position: Membership& Marketing Director

Responsibilities:

Development of Membership Base

Developing a budget for the Membership Department

Solving Billing issues and complaints from our members

Creating and maintaining an advertising and marketing budget

Controlling attrition of our membership base

Sales training and development of our membership staff

Development of corporate membership accounts

Achievements:

Grew active membership base from 1100 to 3200

Helped grow program revenue

Cut attrition rate in half to below industry average

Created new pricing structure for EFT growth

Doubled personal training revenue business from 6,000 per month to 12,000

June, 1991 to March, 1996: BALLY TOTAL FITNESS, West Hartford, CT.

Position: General Manager

Responsibilities:

Oversaw sales staff and trained and developed sales team;

Solving billing issues and complaints of members;

In charge of all human resource issues of the club;

In charge of overall facility operations of the club;

Responsible for hitting monthly cash and gross club quotas;

Achievements:

Selected as one of the Elite Performing General Managers in the United States Bally’s, 1995;

Promoted to General Manager of West Hartford Bally’s – highest grossing club in New England region, 1995;

Promoted to General Manager of Middlebury Bally’s, 1993;

Assistant Manager of the Year, Bally’s 1993;

Top Gun Award, highest selling Assistant Manager in the New England region Bally’s, 1993;

Won Rookie of the Year in the New England region Bally’s, 1991;

Promoted from Program Director to Assistant Manager of Middlebury Bally’s, 1991.

EDUCATION

Sept, 1988 to May, 1990, PALM BEACH ATLANTIC COLLEGE, Palm Beach, FLA

Degree: Bachelor of Science, Marketing.

Sept, 1986 to May, 1988, SAINT LEO’S COLLEGE, Saint Leo, FLA

Studies: Sports Management Major.

SKILLS & HOBBIES

Certified Personal Trainer, (ACE);

Arizona Marathon placed 111 out of 6,400 with a PR of 2:58, 2008;

Marathon runner, placed top 100 finishers Dallas White Rock Marathon, 2005;

Boston Marathon, 3:08, 2006;

Drafted and played professional baseball with the Montreal Expo’s Organization, 1988-1990;

Played college baseball, 1986 – 1988.

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