Adhithya Krishnamachari

***, *** ******, *******, ** M5G0B2

Tel: 226-***-**** Email: acq0am@r.postjobfree.com SUMMARY

A recent MBA graduate in sales and marketing and with 3 years of B2B software sales and client relationship management experience. Looking to develop a long term career in sales and account management EDUCATION

Ivey Business School, Western University, London, ON, Canada Apr 2014-Jun 2015 Master of Business Administration (MBA) - Focus on Sales and Marketing (B2B, B2C and digital marketing)

Secured the top spot among 25 teams in the Ivey Marketing Competition University of Mumbai, Mumbai, Maharashtra, India Aug 2006-Sep 2010 Bachelor of Engineering (Specialization in Information Technology (IT)) WORK EXPERIENCE

Social Media Strategist (Intern)

G2M Strategies and social media marketing, Toronto, Ontario July 2015-Present

Determined target customer segment for G2M and developed customer acquisition and pricing strategies for G2M’s social media management service

Acquired new clients for G2M using inside selling techniques and managed the social media marketing efforts for the clients Project Lead

Bell Canada, Toronto/London, Ontario May 2014-Feb 2015

Managed the client relationship with Bell Canada and developed a business case to quantify customer acquisition and brand development opportunity through social media and highlight process improvement strategies for the social media customer care team; recommendations were appreciated by senior management and are currently being put into action Business Analyst

Tata Consultancy Services (TCS), Client: Bank of America-Merrill Lynch, Mumbai, India Jan 2012-Jan 2014 Worked on the client-site and reported directly to Vice President- Applications Delivery team at Bank of America-Merrill Lynch

Drove the business growth for TCS BaNCS (a TCS enterprise software for managing brokerage back office processes) by managing relationships with stakeholders from client's business and technology teams, TCS offshore technology team and third party vendors.

Networked with the client’s business team to identify new sales opportunities, conducted interviews with the business team to define the product requirements, presented the final solution to the client’s senior management to secure buy-in and managed product training and customer support

Managed the complete sales lifecycle for the TCS BaNCS module for Offer For Sale (OFS),a new trading mechanism introduced in the market for allowing listed companies to raise additional capital, resulting in a $300,000 contract for TCS

Led successful sales presentations (both on-site and phone) for the TCS BaNCS derivative module to JP Morgan and ICICI securities, resulting in multi-million dollar contracts for TCS

Managed an international team of 15 members from Bank of America-Merrill Lynch, TCS and stock exchange to roll-out TCS BaNCS module for Know Your Client (KYC) Registration Agency (KRA), a regulatory compliance initiative for centralizing the KYC records of investors; led the successful product demonstration for this module which resulted in INR 1 million contract for TCS System Analyst

Tata Consultancy Services (TCS), Client: Bank of America-Merrill Lynch, Mumbai, India Dec 2010-Dec 2011

Provided consultation for an Request for Proposal (RFP) to automate the depository back office system, negotiated the project scope and effort estimation with a third party vendor and led the 10 member vendor team for implementing this project that saved client’s manual processing efforts and reduced the processing time by approximately 60%

Developed product knowledge for the client by creating a user guide for TCS BaNCS, resulting in reduction of the average onboarding time for new members from 4 months to 1 month and the client adopted this document as an official training guide EXTRA CURRICULAR ACTIVITIES

Elected Vice-President of the Ivey Sustainability club and member of the Ivey Sales &Marketing and Technology clubs

Won ‘TCS Gems’ awards twice consecutively for valuable contribution in generating new business opportunities for TCS