DeShawn Lockhart
**** **** **** #*** *******, Mississippi 39209 601-***-**** acq08l@r.postjobfree.com
Profile Summary
Seasoned marketing professional with solid experience in various disciplines including Territory management, media sales,, and event promotions in the Chemical/ TV/Radio/Telecommunications industries. Utilized traditional and social media platforms to reach new audiences.
Skill Summary
TV/Radio commercial production
Account management
Project Management and promotions
Material design and production
Keen analytical and problem solving ability
Microsoft office/ Power Point / Microsoft Word
Excellent written and oral communications
Employment History
PPG Industries (Architectural Coatings Division)
Jackson, Mississippi
Territory Manager 02/2011 - Present
Partner with management to develop and drive sales growth plans in urban and rural areas.
Approach and assist customers with design options and product information.
Cross merchandise related products throughout all stores within the region to ensure optimal sales productivity.
Actively participate in the weekly management meeting to create solid marketing plans for underperforming stores.
Coordinate with Territory Managers in other regions.
Plan and conduct weekly training events in high volume stores for sales associates.
Train and demonstrate new products to management and consumers.
Pull reports monthly to determine sales numbers and current inventory.
Titan Broadcasting WFQY 99.1 FM
Jackson, Mississippi
General Sales Manager (Part Time) 03/2010 - 04/2015
Analyzed the demands of consumers and strategic planning of competitors to determine effective marketing plans to ensure desired goals are achieved.
Monitored the performance of the sales team and prepared detailed analysis for management and owners.
Actively participated in strategic planning, staff recruiting and training.
Created surveys to collect feedback on the stations progress and utilized the information to attract additional business and increase the listening audience.
Media General WJTV News Channel 12
Jackson, Mississippi
Account Manager 01/2008 - 03/2010
Created scripts for local and regional commercials.
Assist local Sales Managers in establishing annual revenue goals set controls to ensure desired goals are achieved.
Increased revenue by 25% by preparing detailed sales strategies and fair negotiations.
Maintained clear and effective communications with staff, management and external customers.
Maintained and increased sales for over 20 local and regional businesses from various industries.
Utilized solid media packages that included television, websites, and mobile text messaging to distribute marketing promotions to consumers and vendors.
Communications Corporation of America Fox, WB, UPN, Television
Jackson, Mississippi
Senior Account Executive 03/2005 - 03/2008
Planned and coordinated advertising campaigns by working with local and regional advertising agencies.
Achieved monthly sales goals and increased market shares through strategic planning effective pricing analysis.
Conducted (CNA) Customer Need Analysis for clients to establish goals, objectives, budget, and target audience.
Consulted with ad artists, copywriters, photographers and other media-production specialists to select appropriate media and estimated costs.
Managed a new business revenue budget of $30,000.00 per month by soliciting new clients.
Oversaw the activities of six workers engaged in marketing research, copywriting, artwork layouts, and media buys.
Performed other media production activities for campaign execution including script-writing and voice over talent.
On Top Communications WRJH/WJXN
Jackson, Mississippi
Marketing Specialist 04/2003 - 03/2005
Daily solicited prospective customers to sell radio time and promote events.
Designed various sales strategies to increase prospective clients business.
Executed daily operations of revenue projections for the radio station and the collections of client payments.
Created and presented marketing plans for a variety of campaigns and commercial announcements.
Designed and produced radio commercials for local and regional clients.
AT&T
New Orleans, Louisiana
Project Manager 08/1999 - 11/2002
Achieved the rank of "Top Business Performer" in the New Orleans market by consistently selling the most AT&T products and services.
Successfully handled face to face relationships with customers across AT&T service areas.
Trained new sales personnel in multiple states.
Ranked number 30 of 1,200 employees nationally within the sales unit.
Attended All-Star sales seminars across the United States.
Education
Southern University and A&M College
Baton Rouge, Louisiana
Bachelor of Science in Marketing