DeShawn Lockhart

**** **** **** #*** *******, Mississippi 39209 601-***-**** acq08l@r.postjobfree.com

Profile Summary

Seasoned marketing professional with solid experience in various disciplines including Territory management, media sales,, and event promotions in the Chemical/ TV/Radio/Telecommunications industries. Utilized traditional and social media platforms to reach new audiences.

Skill Summary

TV/Radio commercial production

Account management

Project Management and promotions

Material design and production

Keen analytical and problem solving ability

Microsoft office/ Power Point / Microsoft Word

Excellent written and oral communications

Employment History

PPG Industries (Architectural Coatings Division)

Jackson, Mississippi

Territory Manager 02/2011 - Present

Partner with management to develop and drive sales growth plans in urban and rural areas.

Approach and assist customers with design options and product information.

Cross merchandise related products throughout all stores within the region to ensure optimal sales productivity.

Actively participate in the weekly management meeting to create solid marketing plans for underperforming stores.

Coordinate with Territory Managers in other regions.

Plan and conduct weekly training events in high volume stores for sales associates.

Train and demonstrate new products to management and consumers.

Pull reports monthly to determine sales numbers and current inventory.

Titan Broadcasting WFQY 99.1 FM

Jackson, Mississippi

General Sales Manager (Part Time) 03/2010 - 04/2015

Analyzed the demands of consumers and strategic planning of competitors to determine effective marketing plans to ensure desired goals are achieved.

Monitored the performance of the sales team and prepared detailed analysis for management and owners.

Actively participated in strategic planning, staff recruiting and training.

Created surveys to collect feedback on the stations progress and utilized the information to attract additional business and increase the listening audience.

Media General WJTV News Channel 12

Jackson, Mississippi

Account Manager 01/2008 - 03/2010

Created scripts for local and regional commercials.

Assist local Sales Managers in establishing annual revenue goals set controls to ensure desired goals are achieved.

Increased revenue by 25% by preparing detailed sales strategies and fair negotiations.

Maintained clear and effective communications with staff, management and external customers.

Maintained and increased sales for over 20 local and regional businesses from various industries.

Utilized solid media packages that included television, websites, and mobile text messaging to distribute marketing promotions to consumers and vendors.

Communications Corporation of America Fox, WB, UPN, Television

Jackson, Mississippi

Senior Account Executive 03/2005 - 03/2008

Planned and coordinated advertising campaigns by working with local and regional advertising agencies.

Achieved monthly sales goals and increased market shares through strategic planning effective pricing analysis.

Conducted (CNA) Customer Need Analysis for clients to establish goals, objectives, budget, and target audience.

Consulted with ad artists, copywriters, photographers and other media-production specialists to select appropriate media and estimated costs.

Managed a new business revenue budget of $30,000.00 per month by soliciting new clients.

Oversaw the activities of six workers engaged in marketing research, copywriting, artwork layouts, and media buys.

Performed other media production activities for campaign execution including script-writing and voice over talent.

On Top Communications WRJH/WJXN

Jackson, Mississippi

Marketing Specialist 04/2003 - 03/2005

Daily solicited prospective customers to sell radio time and promote events.

Designed various sales strategies to increase prospective clients business.

Executed daily operations of revenue projections for the radio station and the collections of client payments.

Created and presented marketing plans for a variety of campaigns and commercial announcements.

Designed and produced radio commercials for local and regional clients.

AT&T

New Orleans, Louisiana

Project Manager 08/1999 - 11/2002

Achieved the rank of "Top Business Performer" in the New Orleans market by consistently selling the most AT&T products and services.

Successfully handled face to face relationships with customers across AT&T service areas.

Trained new sales personnel in multiple states.

Ranked number 30 of 1,200 employees nationally within the sales unit.

Attended All-Star sales seminars across the United States.

Education

Southern University and A&M College

Baton Rouge, Louisiana

Bachelor of Science in Marketing

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