Boakai (Bo) Lalugba

*** ******** ******, **** ******, NJ 07017 • 862-***-**** •

acq06l@r.postjobfree.com

Summary: Marketing professional with 10 years of experience living abroad

and adapting to diverse business environments. Experienced conducting

in-depth quantitative and qualitative analysis and delivering insights into

clear and concise recommendations. Success working in teams with the

ability to lead projects from development to implementation with minimal

supervision. Conversational French speaker.

EDUCATION

Pennsylvania State University State College, Pennsylvania May 2015

Masters of Business Administration. Concentration: Marketing. G.P.A: 3.5/4.0

Bunton Waller Graduate Scholarship Recipient: Member of MBA Marketing

Association

Bucknell University Lewisburg, Pennsylvania June 2003

Bachelor of Science in Business Administration

Patriot League Academic Honor Roll Recipient

EXPERIENCE

Marketing Consultant January 2015-March 2015

Cohen Law Firm PLLC State College, Pennsylvania

Performed audit of client’s website and social media accounts and created

consistency among accounts.

Created new value proposition with more resonant messaging for target

audience, resulting in 15% increase in new clients.

Marketing Assistant May 2014-August 2014

Reading Royals Reading, Pennsylvania

The Reading Royals is a professional hockey team in the ECHL, the National

Hockey League’s AA development league.

Analyzed three-year attendance history, uncovered patterns based on

seasonality and made recommendations to increase impact while trimming

promotions investment by 10% versus prior year.

Built non-traditional advertising program to drive walk-up ticket sales

with savings in advertising investment by 50%.

Designed surveys for 250+ individuals and analyzed data to create

detailed customer personas that assisted the sales team in tailoring ticket

packages to prospective clients.

Facilitated focus groups and one-on-one interviews to discover insights

enabling development of personalized messages for respective segment.

Conducted market research to perform segmentation and competitive

analysis and discovered untapped market.

Graduate Assistant August 2013-May 2015

Center for Sports Business & Research State College, Pennsylvania

Led strategy to fundraise for CSB&R and made contact with 100+ potential

corporate donors.

Conducted market research for Major League Baseball project that

discovered the optimal time to host in-game promotions to boost attendance

and decrease promotion investment; categorized promotions and coded

variables in Microsoft Excel.

Built SPSS data set for Major League Baseball project to compare Hall of

Fame members from 1871- 2013 and analyzed their individual impact on teams’

success.

Professional Basketball Player August 2003-April 2013

Israel, Finland, France, Sweden

Represented teams at public events, managed basketball clinics, and

appeared at official sponsor events that improved attendance, revenue, team

image and overall brand growth.

Navigated diverse cultures and developed a global point of view through

full immersion into new living and professional environments over a 10-

year period.

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