Gerald Stephens

** ******* ***** ************, ** 08081 (856) 723 - 2398 acq05o@r.postjobfree.com

MARKETING ï PUBLIC RELATIONS ï CAMPAIGN STRATEGIST

Motivated graduate with skills in market research, analysis and strategic planning. Work experience includes networking with non-profit organizations and developing outreach programs to engage volunteers and strengthening fundraising activities and results. Successfully interned with KLA Marketing Associates to develop and execute marketing strategies for legal professionals to enhance client growth and revenue generation opportunities. Resourceful and a strong negotiator with a proven ability to work within tight budgets while still creating positive outcomes.

AREAS OF EXPERTISE

Marketing Planning & Strategy

Client Relationships

Administrative Skills

Professional Presentation Skills

Research and Analysis

MS Excel

Social Media Engagement

Calendar Management

Team Leadership & Organization

Marketing Collateral Creation

Content Management Software

Collaboration

Public Relations

Fund-Raising

MARKETING EXPERIENCE

Maintained and updated visual, audio and written content on company blogs and websites.

Originated story ideas and content for print publication, digital newsletters, blogs and social media posts.

Developed presentations and other marketing collateral for clients such as Gummer Elder Law.

Maintained ongoing social media marketing efforts, resulting in growing the database of leads and in enlarging the existing client base.

Authored press releases and promoted articles, resulting in publication in the journal, LMA Strategies.

Research emerging and existing markets. Analyze and forecast changes in marketing environments.

Assisted South Jersey Development Council with business development and marketing strategies.

PUBLIC RELATIONS EXPERIENCE

Developed corporate sponsorship proposals and cultivated partnerships and relationships with third parties to conform to community events, fundraising and volunteer groups. One such proposal resulted in a sponsorship valued at $5,000 for the Taste of South Jersey event.

Interacted with and established a strong working network of volunteers and vendors who participated in and provided funding for events.

ADMINISTRATIVE EXPERIENCE

Managed and developed public relations campaigns for non-profit organizations with project budgets ranging in size from $1000 to $10,000.

Organized and helped coordinate event logistics, including publicity, public relations and advertising.

Oversaw all digital and print operations, coordinated mailing of marketing collateral. Managed all phases of direct and e-mail marketing projects for different client accounts.

Gathered statistics and data covering demographics, household incomes and other pertinent data on target markets. Analyzed data and provided evaluation of market potential for proposed campaigns and strategies.

Prepared marketing statistics and gathered additional data on referrals, introductions, networking activities, events, press releases and new clients. Developed spreadsheets analyzing campaign results and ROI on marketing and advertising dollars spent.

Managed volunteer groups at Taste of South Jersey event.

Created, organized and oversaw inventory of marketing collateral, including presentations, merchandising materials and communications.

Managed calendar for South Jersey Development Council. Scheduled and coordinated meetings, travel arrangements and appointments for staff.

Directed, planned and helped deploy corporate meetings and fundraising events for several prestigious corporate clients.

Utilized South Jersey Development Council’s monthly marketing and public relations calendar to coordinate marketing activity with a national focus.

Updated council regularly on marketing trends by reviewing and analyzing special reports and developing summaries of the relevant information.

Manage over 20 auto insurance claims daily from inception to successful resolutions.

Analyze insurance claims and research for liability; gather data from incident reports, eyewitness reports, and expert opinions from auto mechanics, medical personnel and law enforcement and record statements from parties involved in the claim. Forward evidence and information to SIU in claims in which there are severe discrepancies among reporting parties for further investigation.

Organize and maintain all documentation for coverage issues; participate in quality-control audits.

CLIENT RELATIONS EXPERIENCE

Used Google’s CRM program Insightly to aid in staffing local non-profit organizations with appropriate volunteers. Created custom CRM searches based on client needs. Successfully developed volunteer staffs for organizations such as Heart of Gloucester County.

Maintain and update claim status regularly; correspond by e-mail with all parties involved in a claim in a timely and professional manner. Resolve complex claims-processing issues; calculate and approve claim payments, ensuring that claimant is made whole and corporate monetary policy limits have been adhered to.

WORK HISTORY

Virgo Marketing, Marketing Specialist, 2015- Present

LIBERTY MUTUAL INSURANCE, AUTO CLAIMS ADJUSTER, 2014 – PRESENT

KLA MARKETING ASSOCIATES, MARKETING COORDINATOR 2014 – PRESENT (have continued working in a consulting role)

VOLUNTEER CENTER OF SO. JERSEY, EXECUTIVE ADMINISTRATOR, 2013

SOUTH JERSEY DEVELOPMENT COUNCIL, 2012-2013

EDUCATION

Bachelor of Liberal Arts, Humanities, Rowan University, Glassboro, NJ

Coursework taken in Integrated Marketing Communications as part of this degree; developed and authored a marketing plan to promote ZipCar

Contact this candidate