MELINDA D. NEWTON **** Remington Court

Marietta, GA 30066

404-***-****

acpyi9@r.postjobfree.com

http://www.linkedin.com/in/mindynewto

n

SUMMARY

Salesforce.com/CRM and Marketing/Sales Operations experience in variety of

industries with a proven track record of success in utilization of CRM

tools and developing and executing marketing initiatives supporting sales

growth. Specific areas of expertise include:

Salesforce.com Administration - User Profiles, Roles, Layouts and

Administration; Training; Custom Reporting; Dashboard Creation; Data

Management including workflows and alerts; Sales Process integration

and management; Marketing Campaign management and reporting.

Additional applications - Data Loader, Dupe Blocker, Data.com, email

tools, App Exchange applications.

Oracle CRM On Demand - User Administration and Training, Custom

Reporting with advanced charts and pivots, Implementation with Oracle

Marketing On Demand, Lead and Campaign management, uploads, data

audits,

Marketing and Sales Operations - Business Analysis, Sales

Training/Support, Sales Promotions, Presentation Development,

Partnership Programs, Marketing Campaigns and Events

PROFESSIONAL EXPERIENCE

Alere Health/Optum - Marietta, GA CRM/Salesforce.com Business Analyst

April 2012 - Present

Duties and Selected Accomplishments: Manage and maintain Salesforce.com

and Oracle CRM On Demand for Alere Health and or Alere WellBeing.

Responsible for weekly, monthly and quarterly reporting including pipeline

analysis, forecasting, budgeting, Finance and Operations reviews, and sales

data.

. Partner with marketing to provide contact data for email marketing

campaigns

. Created Client Opportunity Renewal report and formed committee to

review all renewals to ensure continued business

. Created user training manual and video training for all users

. Automated RFP and reference request process to adhere to client

guidelines and requests

. Data extracts and prep from both Salesforce.com and Oracle CRM on

demand for migration to Salesforce instance at Optum.

Fortna, Inc - Alpharetta, GA Salesforce.com Administrator

May - December 2011

Duties and Selected Accomplishments: Managed and maintained Salesforce.com

for all global sales, support, and corporate users. Created and ran

business reports and dashboards for management

. Developed and implemented dashboards to show pipeline and vertical

penetrations.

. Managed and administered email marketing reporting and metrics

analysis

. Created and ran data cleansing scenarios in Demand Tools to maintain

data integrity

. Ran and maintained weekly Open Projects Report through Crystal Reports

and Salesforce.

. Trained and updated all Salesforce.com users

Long Term Contract Work - Salesforce.com Administration

2007-2012

Brookmeade Healthcare - Kennesaw, GA Salesforce.com Administrator

Jan - March 2012

Duties and Selected Accomplishments: Set up Salesforce.com for use by

sales team, created custom fields, imported HIMMs data, maintain data

integrity, trained users, wrote manual for Administrator, and created

custom reports for management.

Manhattan Associates - Atlanta, GA Salesforce/Marketing Operations

July 2010 - May 2011

Duties and Selected Accomplishments: Evaluated and improved data

integrity, processes and workflow with regard to marketing campaigns

in Salesforce.com. Pulled and managed lists from Salesforce for e-

mail marketing, direct mail and tradeshow campaigns. Prepared lead

generation and sales forecast reports in Salesforce.com. Participated

in Marketing Automation pilot test of Eloqua and task force team for

Salesforce.com implementation.

MELINDA D. NEWTON 404-***-**** acpyi9@r.postjobfree.com

(page 2)

FranklinCovey Consulting - Alpharetta, GA Southeast Region

Salesforce/Marketing Nov 2009 - 2010

Duties and Selected Accomplishments: Created and implemented marketing

communications strategies including specific vertical market e-mail

campaigns; flyers, and programs. Managed CRM lead generation and

reports in Salesforce.com. Researched and evaluated markets to target

and communicate to management including new strategy for marketing

into Healthcare.

Cisco Systems - Atlanta, GA Salesforce/Marketing Programs Specialist

Jan 2007 - Nov 2009

Duties and Selected Accomplishments: Managed and administered monthly

marketing promotions with Area inside and territory sales teams and

channel partner programs; Monitored and conducted training on

marketing programs and tools (Salesforce.com); Researched and

evaluated results and trends.

. Created and distributed all ROI and activity reporting for

Atlanta sales teams

. Managed sales Floor Day activities monthly resulting in new

opportunities created of between $10 and $18 million for the

Inside Commercial Sales teams

ILC - Atlanta, GA - Marketing Manager/Salesforce.com Administrator

2006 - 2007

Duties and Selected Accomplishments: Responsible for all development and

execution of all marketing and communications plans to prospects; trade

show management, e-mail marketing; collateral development, and corporate

and internal communications to sales teams.

. Developed and implemented communications plans for all leads generated

by marketing campaigns.

. Managed and administered all activities in Salesforce.com for leads

and campaigns

. Created and managed all e-mail and web based marketing content.

. Coordinated and manage quarterly sales training schedules.

. Managed global trade show participation and speaking engagements.

Tellermate, Inc, Atlanta, GA Marketing Manager/Salesforce.com

Administrator 2004 - 2005

Duties and Selected Accomplishments: Responsible for all development and

execution of all communications plans to channel partners; advertising,

public relations, collateral development, and corporate and internal

communications to sales teams. Salesforce.com Administrator.

. Developed and implemented communications plans for channel partners

including monthly newsletter, joint marketing funds and projects,

events and sales training.

. Managed internal teams and external agencies/vendors on all creative

production aspects.

. Trade show and event management

Leica Geosystems GIS & Mapping, LLC, Atlanta, GA Promotions Manager

2003- 2004

Duties and Selected Accomplishments: Created and managed all internal and

external promotional programs and campaigns. Duties included all internal

and external marketing communications, collateral development, lead

generation programs, incentive and promotional program management, and

events/trade shows.

. Developed and implemented communications plans for internal and

external projects including product launches, user group meetings, and

worldwide events.

. Executed new branding strategy through internal and external

advertising, promotional programs, and seminars.

. Tracked, analyzed, and presented cost analyses and ROI for all

marketing and promotional programs and managed promotional marketing

budget of over $750,000.

EDUCATION

BA, English and Communications, Clemson University, Clemson, South Carolina

SKILLS

?Microsoft Excel ?Microsoft Access ?Microsoft Word ?PowerPoint

?Publisher

?Salesforce.com ?Demand Tools ?Crystal Reports ?CRM On Demand ?Adobe

Suite

TRAINING

?Salesforce.com Certification(pending) ?Project Management

?Corporate Communications

?Product Management ?Total Quality Management

?Effective Promotions

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