M I L L E R C ANN I NG

•San Francisco, CA • 425-***-**** M acpxgy@r.postjobfree.com @millercan (twitter)

Connector of dots and people, marketing strategist w ho has built a reputation for creative problem solving and

delivering projects on time, and on budget.

Work Experience: Over 10 years marketing for Fortune 100-1000 companies & startups. Including

Microsoft, Nextel, Rosetta Stone, JP Morgan Chase, Verizon Wireless, and Facebook. Known for over

delivering results, on time, on budget.

MARKE T I NG CONSULTANT (1/2014-CURRE N T)

• VantagePoint Aerospace Februa ry, Apri l-M ay 2015 (contractor)

Develop collateral, web content, messaging. w ww.vpaero.com

• GrapeHea rt Vineyards Consultant as needed for campaigns

Drive responsive website development, SEO, marketing campaigns, strategy for sales, develop

partnerships and build loyalty program. Increase sales by 25%.

w ww.GrapeHeartVineyards.com

BLE U MARKE T I NG, SAN FRANC ISCO (4-11/2014)

Senior Account D i rector & D igital Strategist (contractor)

• Deliver Results: Lead innovation in web strategy, digital marketing, mobile, direct mail and

i nteractive t raining videos, (HP, Cisco, Fenixlive.com, Facebook, Salesforce ), develop

content marketing plans.

• Execute f lawlessly: Review business requirements, set development plan, execute. Oversee

media buys.

• Strategy: Meeting global needs for Privacy/Security t raining for Facebook, delivered an

i nteractive t raining video that included test taking and grades. Increased company response

f rom 15% rate to 100%.

CANN I NG AND ASSOC IATES, U nited States • ( 1 2/2007 – 11/2013)

P r incipa l, Strategist --Team for hire designed to drive client success through project definition,

strategy and execution.

• Websites & Social Strategy: Drive brand and web design and content marketing strategy through

l aunch and maintenance KPI’s. Develop customer case studies, customer reference and ‘how to’

v ideos.

• Grow Revenue: Developed and deepened relationships with mobile clients, increased project

opportunities.

• Deliver Results-Customer Experience: D irected the development of Verizon ’s customer service

t raining f lash applications, which decreased customer service engagements by 38%. Provided over

sight for H TC ’s TV & online commercials to build successful brand and product engagement.

ROSETTA STONE, R osslyn, Vi rginia (11/2006 – 11/2007)

Senior D i rector Global Web Product M anagement

Responsible for t ransitioning Fairfield Language Technologies web properties to Rosetta Stone.

• Innovate- Owned international customer experience using a metrics- and research-driven approach

to online product management. Lead digital acquisition to 300% increase. Oversight for Dev, Test,

P roduct release.

• Strategic Vision: Delivered new enterprise level analytics and ecommerce platforms.

• Deliver Results: Launch three new websites, increased sales 125%.

M I CROSOFT CORPORAT IO N, R edmond, Washington

Senior Product M a rketing Consultant ( 2004 – 2006)

• Strategic Vision : Set product learning strategy for tools. Developed Partner Sales t raining

packages and SME EMEA training for Live Communications Server.

• Deliver Results: Increased adoption (30%) of Managed US Small Business partnerships for Live

Meeting subscription service and local offices adoption. Managed 3rd party call center

representatives.

N EXTEL COM M U N ICAT IO NS, Reston, Vi rginia ( 2002 – 2004)

D i rector Web Services & E-commerce

• Strategic Vision : Set website product development strategy and roadmap including prioritization of

new product and customer portal features. Developed Nextel Partner online sales strategy with

online tools.

• Deliver Results-Customer Advocacy: Headed online product management and marketing teams

focused on site production, online advertising and marketing campaigns, customer service and 3 rd

party call center.

• Deliver Results: Managed strategic revenue producing areas to include e-care, Web store, private-

labeled aisles, and lead generation. Catapulted positive customer response rates by 77%. Boosted

conversion rates in online store by 36% and outbound e-mail campaigns 29%.

JP MO RGAN CHASE, New York City (2001 – 2002)

Vice P resident of I nteractive M a rketing

• Deliver Results: D rove integrated platform, information architecture, and user interface for

global credit card marketing and service web sites, facilitating high-quality and consistent

customer experience.

• Innovate: Key member of branding team innovating “My Chase, My Choice” tagline and

campaign.

M I CROSOFT CORPORAT IO N, R edmond, Washington ( 1995 – 2001)

Business Development M an ager, Enca rta ( 2000-2001)

• Deliver Results: Created vision for partner digital content syndication strategy, revenue model

for Web, and mobile initiatives.

• Grow Revenue: Developed marketing alliances with Kellogg’s, Coca-Cola, Discovery, Pepsi,

Warner Bros Music, BMG, and Noggin.

• Innovate: Launched integrated marketing campaign using bottle caps, calendars and music

rewards.

Lead M a rketing M anager, T r a in ing & Certification (1998 – 1999) .

• Bui ld content: Team lead overseeing editorial strategy and operations, channel optimization,

b rand consistency, localization, analytics, and measurement.

• Deliver Results: Managed design and content for 10 partner web sites and 2 public sites,

decreased time to release by 22%.

• Deliver Results: Released over 100 product updates to Microsoft Partners, 35 t raining

p rograms to consumers via global websites.

Senior Producer, M icrosoft Press (1997 – 1998)

• Innovate: Redesigned Microsoft Press marketing Web site to include marketing plan

development, site architecture, UI design, and content development.

• Deliver Results: Unique users consistently increased and stabilized at 200% above original set

point.

P rogram M an ager, MSNBC.com (1995 – 1997)

E D UCAT IO N:

M.A., Whole Systems Design, A ntioch University, Seattle, Washington

B.A., Psychology, A ntioch University, Seattle, Washington

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