** ******* ******* **** ** Calgary, AB T*A *A*

403-***-**** ● acpx74@r.postjobfree.com

Celine Bashir

Marketing Profile

Personal Vision: Marketing, for me, is a passion I have to help change the way we look at products and services, it is

about forming relationships, and through relationships we form memories. I want to create those relationships and

memories through branding strategy, design, and advertising. I want to use my wild imagination to create, innovate, and

re-define. I have not watched The Lord of the Rings over 100 times for no reason!

Education

Strengths: Market research (qualitative/quantitative), project planning and implementation, presentation and

communication skills, product/service design and innovation, branding/promotion, social media, customer service.

Mount Royal University 2010-2015: Bachelor of Business Administration Degree (BBA) with a major in Marketing and

double minor in Finance and Economics.

Honors and Awards:

- Award of Academic Achievement for the Bissett Scholarship for Excellence in Business

-Deans Honor Roll

-Jason Lang Scholarship

Experience

TD Canada Trust Customer Service Representative 2013-

Current

Create a legendary customer experience at every interaction and look for ways to contribute to the ongoing improvement

of the overall branch customer experience. Complete financial transactions such as deposits, withdrawals, bill payments

and/or other account transactions for customers in an accurate and efficient manner. Ensure customer problems are

handled appropriately with the goal to deliver an enhanced customer experience.

Mosaic Marketing Brand Ambassador

2010-Current

Worked in a competitive environment delivering product and brand key messages, demonstrated technology gadgets

while enthusiastically representing Mosaic and their Clients. Engaged consumers and shared key messages, encouraged

customers to purchase the product as well as creating a "buzz" to gain consumer attention. Provided detailed feedback on

customer interactions and comments on how we created a memorable brand experience for customers.

GUESS Accessories Assistant Manager

2011-2013

Helped developed and provide ongoing training/feedback, coaching on product knowledge, selling skills, visual

merchandising, and delivering exceptional customer experience. Maintained all visual merchandising standards,

directives, promotions, and overall cleanliness and organization of the sales floor and stockroom. Exceeded profitability

expectations for the store in sales, payroll, shrink, and conversion. Met all payroll expectations, controlled company

assets by meeting all loss prevention measures.

Mount Royal University (Marketing Program) Client Projects 2010-

2015

Organizations

Worked with various clients such as: Leaf Ninjas, All for Humanity, Bowness Park, Visit Calgary, Calgary Chamber of

Commerce, Bissett School of Business, and TransAlta. Used market research and benchmarking techniques to create and

develop strategic marketing plans for company implementation to meet specified deliverables.

Students in Free Enterprise (SIFE) Mount Royal – VP of Marketing and member of Sponsorship Committee: Worked

on marketing promotional materials, buzz campaigns, presentations. Campaign creation, implementation, and feedback.

Acquired potential company sponsors for SIFE, created sponsorship booklets for business meetings which included key

statistics and info-graphics, potential audience outreach, core values, etc.

Volunteer

Ronald McDonald House – Family Meal Program: Our role was to come up with yummy dinner ideas for the children

and their families living in the Ronald McDonald House. From grocery shopping, meal preparations to kitchen clean up.

Goodwill – Clothing Organizer: Collected, organized, washed, and categorized all clothing donated to various Goodwill

locations.

Calgary United Way – Great Apple Challenge: Collected donations in exchange for apples, all proceeds went to lunches

for elementary students. Received a certificate from the Dean of the University for placing first in the class for most

donations collected.

Mount Royal University - Persuasive Presentation Finalist: Was chosen as a top finalist by my classmates to present a

persuasive speech to all the marketing classes at Mount Royal University, won 3 rd place overall. Was asked by my

Marketing Professor to come back and be a guest judge for the next semester’s persuasive presentations.

Interests

Trying new things is often what has made me learn, grow, and even fail; failure, to me, is a necessary part of life. I love

going on adventures, trying new and exotic foods, writing poetry and fiction, avid film watcher, helping those in need,

cooking/baking (leaving the kitchen in a mess is my trademark, but the outcome is worth it!)

References

Matthew Ironside (Customer Service Manager at TD Canada Trust): 403-***-****

Izha Chaudhry (Assistant Manager at Guess Accessories): 403-***-****

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