Winnie Cho

acpvl9@r.postjobfree.com / tw.linkedin.com/in/winniecho / +1-626-***-****

Summary

• Four years experiences in project/product management.

• Experienced in business analysis, product strategies design, vendor management, cross-functional team

management, and new services/product development.

• Creative thinker, problem solver, and team player.

Education

California State University, Fullerton, Mihaylo College of Business and Economics

Master of Business Administration, Management Concentration, December 2014 (GPA: 3.87)

Fu Jen Catholic University Taipei, Taiwan

Bachelor of Arts in Advertising and Public Relations, June 2007

Experience

2009-2013 Chunghwa Telecom (leading telecom/IPTV company in Taiwan)

Taipei, Taiwan

Project/Product Coordinator, Interactive Media Department

• Internet TV-Commerce Management:

o Analyzed Internet TV-Commerce market and evaluated potential/existing vendors.

o Collaborated with external vendors to design shopping and payment process.

o Set product strategies with vendors quarterly. Prepared weekly and monthly sales reports.

o Forecasted future sales and purchasing behavior based on existing customers’ buying behaviors.

• Marketing/PR management

o Collaborated with advertising/PR agencies to set promotional strategies for new shows, new TV apps, and live

broadcasting events.

o Arranged materials for media conference events, sponsored articles, trade shows, and the company publication.

• New Services Development:

o Researched on the industry, market trends, and potential customer demands to developed new services and new

categories on the platform, including new OTT content, online payment, TV applications, and new interactive

functions, resulting in an increase of subscribers by 25%.

o Brainstormed with a cross-functional team to develop new services. Communicated iteratively among engineers,

UI designers, marketing, and financial teams to ensure feasibility of new services.

o Discussed with engineers about needs of logs tracking to support future analysis, acted as the contact window to

request API externally, examined HTML to ensure data completeness before handing over to external or internal

engineers.

• Digital Content Management:

o Analyzed user behaviors and reformed content categories to achieve the department goal.

o Tracked subscription data and ARPU of movies and TV series, presenting findings to senior managers.

o Optimized user interface (UI), introduced OTT content, and managed continuous content improvement, resulting

in an increase of subscribers by 25%.

Aug 2008-Nov 2008 Leader Ocean Freight forwarder Inc. Taipei, Taiwan

Operation Specialist

• Prepared bill of lading, packing lists, and invoices for customers.

• Liaised among customers, shipping companies, and freight collectors worldwide to ensure on-time delivery.

2007-2008 Nirvana Brand Consulting Group Taipei, Taiwan

Assistant Business and Strategy Analyst

• Collaborated with a team to design and propose new marketing plans to clients.

• Successfully assisted a customer in expanding store from 1 to 3 in one year by analyzing its sales structure,

discovering its market position, and introducing POS (Point of Sale) system.

• Developed relationships with potential customers and maintained existing relationships.

Additional Skills:

Fluently in English and Chinese

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Proficient in Microsoft Office, Microsoft Access, Adobe Photoshop, Adobe Premiere Pro, and Keynote

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Basic knowledge of HTML5

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