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Sales Marketing

Location:
Hialeah, FL
Posted:
May 26, 2015

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Resume:

PHILLIP D. MROZINSKI

AA, BA, CCFC, CEAP, CSA, CSCA,

LUTC, MAPD, MBA, RTRP, Ph.D. (abd)

**** ** **** ******, ***. 2507

Boca Raton, FL 33428

acpvh0@r.postjobfree.com

561-***-****

My career as a Sales and General Management Executive has provided me with

an extensive operational background. I am now interested in utilizing my

experience in a new and challenging situation . . . one where my sales

leadership and strong management skills can be passed on to others.

Career Summary

Since 2003 my current employment is serving as Executive Director of

Strategic Business Institute a 501c3 nonprofit Business College located in

Boca Raton, FL. I am responsible for all daily administrative and

financial functions for the college. During this period we have been

serving business professionals, senior citizens, children, the poor and

veterans with free education and various free products and services which

are donated to our organization. Our business plan guides us through

approximately three hundred (300) free classes/seminars per year in a broad

variety of subject areas. Additionally, we have helped our community by

finding indigent recipients for donated items like: electric hospital

beds, electric wheelchairs, medical supplies, school supplies, food,

clothing, computers, automobile tires, software and many health and beauty

aids. We have built a local newspaper, local streaming TV station, a

Military Talk radio station broadcasting to the U.S. Navy Sixth Fleet, a

Jewish Art Gallery, a Home Healthcare Nurse Registry and assisted a church

obtain a Pack and Ship store to generate revenue for their church.

I have served as a Financial Planner with Mrozinski Financial Inc (10

years) and assist individuals and businesses with all types of insurance,

investments and financial and estate planning. I work with Presidents,

Vice Presidents, General Managers and business owners to improve the

quality of their business Insurance, Investments, Employee Benefits and

Estate Planning.

I previously served with MetLife (10 years) as a Financial Planner,

Registered Representative and a Registered Investment Advisor assisting

individuals and businesses meet their financial goals.

I have served as adjunct faculty at: Nova Southeastern University (8

years), Milwaukee Area Technical College, (3 years) Manatee Community

College, (9 years) The International Academy of Merchandise and Design, (2

years) Palm Beach Community College, (2 year) Embry Riddle University (2

years), and Orange Coast Community College (1 year). In these positions I

have taught classes in: Advertising, Economics, Financial Planning,

Insurance, Marketing, Management, Public Relations, and Real Estate.

I served as an Institutional Investment Officer for Financial Corporation

of America, (a listed New York Stock Exchange Company) (2 years) where I

was responsible for raising money to fund corporate projects. During my 2

years I raised over $228 million and also assisted with Municipal

Government investments and attended the National Association of State

Treasurers meetings. I also entered bids for the Florida State Pension

Fund as well as most of the other governmental agencies in the state.

I also served as Vice President of Marketing, for AmeriFirst Federal

Savings and Loan (4 years) and was responsible for site selection, opening

17 branch locations, marketing, public relations, advertising, sales

promotion, traffic building and new account generation. Deposits and new

accounts grew by 320%.

Previously I served as a Director for National Liberty Marketing, Inc. (an

Art Linkletter Co.) (2 years) a $200 million direct marketing insurance

business. In this management position I was also totally responsible for

the growth and development of the National Small Business Association,

located in Washington, D.C. We quadrupled their membership from 8,000 to

32,000 members and increased our profitability by over 300%. First we

built the membership then we solicited the members for insurance products.

Through our direct mail solicitations we developed a significant marketing

breakthrough in the industry.

I also served as Vice President and Assistant to the President of Walt

Peabody Advertising Service,

Inc . . . a $10 million business. (4 years) In this general management

assignment, I was responsible for all its operations. To meet our

objectives, I had completely reorganized the company. My numerous

operational improvements enabled us to expand our sales vigorously, and our

profits at an even faster rate.

Sales jumped from $5,000,000 to $ 10,000,000 in two years

Profits soared from $150,000 to $750,000

Our field sales force increased by 40%

In earlier associations, I sold both tangible and intangible products.

Throughout my career I have held leadership positions in civic and

professional associations at local, state and national levels. These

involved me in marketing and sales, television, charitable organizations,

government and environmental protection.

Metropolitan Life Insurance Company

Financial Planner

In this position, (10 years) I am responsible for generating new business

through sales, consulting, seminars and financial planning. The process

consists of using direct mail marketing, telemarketing, seminar selling,

relationship building and customer service. I was responsible for all

financial planning activities in our thirty person office. I also served

as a Registered Representative and Registered Financial Advisor.

University and Community Colleges

Teaching

As an adjunct faculty member at Nova Southeastern University (8 years) I

taught undergraduate and graduate level classes in the business department.

Classes included, Administration Theory and Practices, Business Policy,

Entrepreneurship, Introduction to Business, Marketing, Marketing

Management, Marketing Research, New Product Development, Operations

Management, Organizational Behavior and Development, Public Relations. At

Manatee Community College (9 years) I taught: Advertising, Business Law,

Dynamics of Salesmanship, Economics, Introduction to Business, Management

Theory, Marketing Research, Multi-Level Marketing, Principles of Marketing,

Principles of Salesmanship, Real Estate License preparation, Sales

Promotion and Public Relations. At the International Academy of

Merchandise and Design (2 years) I taught: Advertising, International

Business and Marketing, Introduction to Business, Marketing Research,

Management Theory, Organizational Behavior, Principles of Marketing and

Public Relations. At Orange Coast Community College I taught, Principles

of Marketing. At Palm Beach Community College (2 year) I taught:

Principles of Life Insurance, Financial Planning and Long Term Care. At

Embry Riddle University (2 years) I taught: Principles of Marketing,

Introduction to Business and Organizational Behavior. At Florida Atlantic

University, (Small Business Development Center) (1 Semester) I taught:

Direct Mail Marketing. Current assignment includes adjunct faculty with

the International College of the Cayman Islands (with US accreditation)

where I teach undergraduate and graduate classes in a one week compressed

format in Miami, FL. Classes include Business and Society, Human Resource

Management, Strategic Management, Technology and Society and Urban Society.

Substitute teaching or guest lecturer at: Barry University, Costa Mesa

Community College, Embry Riddle University, Florida Atlantic University,

Florida International University, International Academy of Merchandise and

Design, International College of the Cayman Islands, Lynn University,

Manatee Community College, Milwaukee Area Technical College, Milwaukee Area

Vocational School, Milwaukee Institute of Technology, Orange Coast

Community College, Palm Beach Community College, University of Wisconsin

(Milwaukee).

AmeriFirst Federal Savings and Loan

Vice President of Marketing

I was responsible for site selection for the establishing of new branch

locations. I would generate the initial market research, find the

appropriate site and turn over the project to the Legal, Real Estate and

Property Management departments to complete the acquisition, purchase and

build out. During the acquisition and construction phases I would develop

a marketing, sales promotion and traffic building plan for the grand

opening and future operation of the branch. I consistently raised over $1

million in a three to five day grand openings.

National Liberty Marketing, Inc.

Director

National Liberty Marketing, Inc. was a division of National Liberty

Insurance Company, a $200 million business which had over $2 billion of

insurance in force. Using various methods of the direct response industry,

I was responsible for the growth and development of the National Small

Business Association for which we achieved:

A 300% growth in association membership

Recognition from the United States Congress

Major Breakthrough in Direct Mail Marketing Techniques

A 300% increase in profits

I also developed a complete marketing plan and strategy to build a national

sales force to procure memberships and insurance. This dynamic growth was

augmented through our working with such notables as Art Linkletter, Roy

Rogers, Dale Evans, Stan Musial, Tip O'neal and others who endorsed our

products.

Walt Peabody Advertising Service, Inc.

Assistant to the President/CEO

As Assistant to the President I was responsible for all company operations.

(Finance, Marketing, Management, Research and Development and Production)

In addition, I served as Chief Operations Officer of the three company

subsidiaries, and managed $6,000,000 of rental property and real estate.

On moving from sales to general management, I found that the home office

organization was dangerously ineffective. Controls were loose. Company

objectives undefined, recruiting techniques were weak, training was almost

non-existent and individuals' duties were unclear.

I took immediate action to clarify our company goals and to establish a

clear business plan and organizational structure for achieving them. As

the reorganization proceeded, order replaced confusion and our managers now

had specific duties, responsibilities . . . and performance objectives.

Our business soon reflected those improvements. For example, during my

three years,

1. A new corporate image and advertising program had been launched.

2. Sales increased at an average of 28% a year.

3. Profits quintupled, from $150,000 to $750,000.

4. The sales force increased from 176 to 300.

5. Two major products were introduced, which increased sales 40%.

6. We dramatically raised our cash flow by over 30%.

My previous 10 years were spent in the insurance industry with Wisconsin

National Life Insurance Company as an Account Representative. I learned

the basics of the insurance industry and built my knowledge through the

National Association of Life Underwriters. I completed the Life

Underwriters Training Council Degree in 1967 and earned the designation

LUTC. I also spent 2 years with Time Insurance Company as a supervisor of

policyholder services where I managed a 20-person office providing customer

service.

Educational . . . Personal-Other

Currently enrolled in Doctoral Program at Nova University

M.B.A. degree, Nova University, 1983

Education B.A. degree, University of Wisconsin, 1973

A.A. degree, Milwaukee Area Technical College, 1971

Outside Activities Have served as Founder, President, Director and

Chairman of a wide variety of

Organizations, (Local, Regional and National). Among

them:

Business Network International, Rotary, Chamber of

Commerce, Classic Networking Association, Delray

Networking Association, Milwaukee Jaycees, Sales and

Marketing Executives, Insurance Economics Society,

International Association of Financial Planners, National

Association of Life Underwriters, Professional Resource

Network, Strategic Business Alliance, Women in Health

Care.

Coordinator, Educational TV programs, "The Advocates",

Auctioneer Channel

10 auctions, Member Milwaukee County Board of Supervisors

Study Task Force on cable TV, Association of Retarded

Children, Mental Health Association, President, University

of Wisconsin Professional Journalism Society.

Boards City of Boca Raton, FL Downtown Advisory Board, WXEL (PBS-TV)

Community Advisory Board, United Foundation for Children's

Leukemia, Broward Meals on Wheels, Women in Healthcare,

Professional Resource Network, Alzheimer's Association,

Boca Respite Volunteers, Strategic Business Institute,

Coleman Consulting.

Member Board of Directors, National Bowling Council,

Milwaukee Jaycees,

Wisconsin Jaycees Chairmanships: Governmental

Affairs, Environmental

Improvement, Cystic Fibrosis, Environmental Improvement to

name a few.

Member, numerous environmental groups, and charitable

drives, Distributive

Education Clubs of America, American Marketing

Association, American

Management Association, Life Underwriters Association,

Toastmasters

International, Lions, Advertising Federation of America,

Direct Marketing

Association.

Political Candidate Wisconsin State Assembly 1968, Candidate for U.S.

Congressman in

1970 and 1972.

Awards Nominated one of the 5 outstanding young men of Wisconsin

Selected as one of the 10 outstanding young men of America

Listed in Who's Who in Finance and Industry

Nominated for Who's Who in Education

Nominated for Who's Who in International Business

Professional Chairman, Annual Sales Clinic, Milwaukee Sales and

Marketing Executives,

Milwaukee Chamber of Commerce, Milwaukee Jaycees. Lions, Kiwanis,

Rotary,

Professional Resource Network, Alzheimer' Association,

Business Network International, Alumni Association Nova

Southeastern University, Women In Health Care, Ft.

Lauderdale Advertising Federation, National Bowling

Council, Strategic Business Alliance, Delray Networking

Association, Classic Networking Association, Toastmasters

International, Life Underwriters Training Council,

Certified Senior Advisor.

Licenses, Insurance, Registered Investment Advisor, Certified Senior

Advisor, Securities Series 6,7,65

Commissions, Notary, Registered Tax Return Preparer

Credentials Teaching Credentials for State of California



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