Prakash Kumar Sarangi

MBA (Marketing), MSc. (BT)

Mob No: +91-988*******

E-mail: acpsnl@r.postjobfree.com; Yahoomail

Follow me @ Linkedin @facebook @google+

Prakash, a result-driven Digital Marketing and online Market Research

professional with 9 years of total experience in driving incremental Online

marketing & sales activities via Digital influence program, Online Market

Research, Brand building, Online Promotions, Social media campaigns (paid &

organic), Search engine marketing (SEM), Keyword research, On-page and off-

page search engine optimization (SEO), Media Monitoring, Online Media

Planning, Lead generation, Email Marketing, web traffic strategy,

analyzing web analytics, blogging, all Social media marketing strategies &

online outreach programs.

Areas of Expertise:

. Digital Marketing

. Social media marketing & account management

. Search engine marketing & optimization (SEM/SEO)

. Google Web analytics, Google Ad words

. Keyword research analysis & suggestions

. Brand building programs

. BTL & TTL Promotions

. B2B Market Research & intelligence

. Competitor Analysis

. Email Marketing

. Affiliate Marketing

. Lead Generation

. Regulatory intelligence

. Business development

. Life science domain knowledge

Work Experiences:

ArisGlobal Software

Senior Digital Marketing Analyst - Product Marketing Management May 2011

- Till

Roles & Responsibilities:

. Working as Senior Digital Marketing Analyst at Product marketing team

to manage digital marketing activities

. Drive 100% Social media engagement to optimize performance and

increase ROI.

. Complete ownership of the social media management via account

creation, Social media marketing & intelligence strategy, Content

push, banner creation, campaigns, competitor track, measurement and

analysis.

. Drive the "Mission Impossible - LinkedIn engagement plan" from 8K- 20K

followers list in a year

. Set up all Social media accounts and drive a huge followers across

social communities through "Digital influence program" and

implementation of "100 Killer Ideas drive Social flights"

. Develop and initiate the Digital influence program where " Market

intelligence transformed to Smart Social Media Content (SSMC)" and

subsequently improve the brand name "ArisGlobal & its Products"

. Develop and successfully run the organic & paid social media campaigns

for Product Marketing & thought leadership assets (Whitepapers,

webinars, events, articles, blogs, product solution sheet, press

releases) and generate prospect leads for sales.

. Managing online brand and product campaigns to raise brand awareness

. Overseeing the social media strategy, BTL & TTL promotions.

. Design and Innovate the social media posts through Info graphics,

brand Images, product photos and Behind-the-scenes product shots for

all major social channels, Linkedin, facebook, twitter, Google+,

Pinterest, Instagram, Youtube, tumblr, Stumbleupon, digg etc.

. Develop a website traffic strategy to reach 1.20 Lakh visitors per

year to our global website.

. Monitor website metrics to foresee trends and keep tabs on traffic and

overall performance by using Google Analytics and taking improvement

action on content quality.

. Search Engine Optimization (SEO) for all company websites in improving

overall ranking- periodic update and changes to the content,

blogging, social sharing pages, book markings, Link baiting with

phrama/health care websites

. Develop and deliver a quarterly e-News letter to the customers to

fight the FUD (fear, uncertainty and doubt)

. Weekly and monthly social media analysis, review and improvement plan

through tools Google analytics, Adobe analytics, Klout, Twitter

counter, woorank, Hoot suite, Simply Measured, iwebcheck

. Track industry trends and performed competitive analysis that

determined possible market and future key business opportunities for

the company.

. Achieved "Digital marketing strategy and implement" online

training program from WooRank.

Project - Market Intelligence for PTM (Product Technical Management)

Roles & Responsibilities:

. Establish and build a Regulatory Intelligence system for; (where to

get info, what to get, when to get, how to get) Product safety.

. Develop a Market intelligence strategy to accelerate the Regulatory

Intelligence program

. Involved in research for changes in International Legislations /

Regulations, State Laws, industry guidance and industry standards for

the North America, European Union and APAC regions

. Notify the SMEs, PTMs, ands domain experts on changes and analyzed the

changes for applicability to ArisGlobal solution and work with PTM to

access any impact on our solution.

. Prepare the periodical communication update to user community on

upcoming changes and get it reviewed by regulatory experts through

automated process.

. Publish the summary of changes and plans to address them in case

change impacts our solution.

. Publish a weekly news-letter to all senior management people to the

upcoming regulatory changes and its impact to our product

MetricStream Infotech Pvt. Ltd.

Senior Market Research Associate: January 2011 - May 2011

Roles &Responsibilities:

. Was responsible for B2B Market Research strategy, prospect Lead

generation, Business development and Market intelligence activities

. Conducted Marketing research and analysis on GRC industries

. Involved in content collection, creation, promotion, sales and online

marketing activities

. Monitored and analyzed competitors - their products, business growth,

expansions, strengths and weakness.

. Designed and developed surveys and questionnaire to understand customer

requirements

. Conducted research and mapping on KPIs

. Lead a team of 5 Research associates and 5 Content writers, responsible

for their quality Performance measurement and improvements.

. Report Preparation and Presentations for Weekly and Monthly review

meeting.

Empower Research Services, a GENPACT Company

Lead Research Analyst: November 2007 to January 2011

Roles &Responsibilities:

. Worked on research on demands projects for Pharma, Healthcare and

Retail industries.

. Worked on Key Opinion Leaders (KOL) Identification, Profiling and

Segmentation in Pharma and Healthcare industries.

. Conducted Proposal research, Desk research on targeted Associations,

Patient groups, Medical Events and industries for HBS.

. Data mining and extraction using specialized search strings and MeSH

terms from proprietary databases such as Pubmed, clinical trials.gov,

Factiva. Building KOL's profiles through secondary web research

. Lead a team of 10 Analysts and being responsible for their quality and

throughput.

. Managed and escalated individual QC member performance issues

. Set up Scope, Processes, and Quality Standards in consultation with

the clients during the project initiation stage.

. Co-coordinated with the clients on a weekly basis to ensure that the

deliverables are in line with their requirement.

. Assessed client feedback, evaluated areas of improvement and

formulating appropriate action plans.

Griha Software Technologies Pvt. Ltd.

Quality Content Analyst/Domain Expert- March 2006 to November 2007

Roles &Responsibilities:

. Life science Data Identification, Classification & data enrichment in

GSK project.

. Quality Check at all the levels of Life sciences & Healthcare

Inventory Services

. Prepared the action Plan for high end Life science quality data

management services

. Team management & their quality measurement.

. Set up Scope, Processes, and Quality Standards

. Evaluated areas of improvement and formulating appropriate action

plans

. Managed the Domain classification process

. Experts in Life sciences & healthcare product classification tools,

GSK tool, UNSPSC, Citrix etc...

Technical Skills:

. Software/Languages: Windows 2010/2013, SharePoint 2007/2010, MS-OFFICE

Package, HTML,

. Online Tools/Databases: Zoho, Google Web analytics, Google Ad words,

Word press 4.1, Survey Monkey, Iwebcheck, Meltwater media monitoring, OneSource, Gartner, Forrester, Data Monitor, Salesforce, Jigsaw,

Factiva, Bloomberg, Hoovers, Business week, Zoom info

Awards and recognition:

. Awarded Best Performer at MetrciStream in March 2011.

. Awarded RRA at Empower Research, now a Genpact company in year 2008,

2009, and 2010.

Academics:

. PGDBA (Marketing) from Symbiosis Institute, Pune during 2011 to 2013

with 63% through distance.

. M.Sc. (BT) from Bangalore University during 2002 to 2004 with 66%.

. B.Sc. (Hons.) from Utkal University Odisha during 1999 to 2002 with

69%.

Professional Education and Training:

. Digital Marketing certification training from Sky dream Digital

training and consulting Bangalore

. Digital marketing strategy and implement" online training program from

WooRank.

. Postgraduate Diploma in Bioinformatics at STG, Bangalore. Jan 2005 -

Oct 2005

. Time management, Business communication, and Leadership and

presentation skills at ArisGlobal.

Personal Vitae:

Name: Prakash Kumar Sarangi

Date of Birth: 09-03-1982

Pass Port No: F5443941

Address: Pruthvi classic apartment, #001, 20th main, JP Nagar 5th

Phase, Bangalore

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