Mark S. Lee

Atlanta, GA *****-****

404-***-**** ( acpscu@r.postjobfree.com

Global Marketing Executive

A Recognized Expert in Marketing & Executional Processes

Proven leader with comprehensive experience in developing strategies,

tactics, and commercial capabilities that increase revenue and improve

marketing efficiency. Demonstrated ability to exceed volume, profit, and

sales objectives within highly competitive markets. Certified expert in

driving efficiency and effectiveness across global operations. Strong

management skills and experience leading large cross-functional teams.

CORE COMPETENCIES

Brand Marketing ( Marketing Strategy ( Consumer Insights ( P&L Management

Portfolio & Product Management ( Business Process Improvement & Change

Management

New Product Development ( Design ( Go To Market Strategy

EXPERIENCES AND ACHIEVEMENTS

InterContinental Hotel Group, Atlanta, GA 2014 - Present

Contract VP Global Brands & Marketing Services

Responsible for developing the approach, governance structures and

processes to drive collaboration and alignment within IHG's global and

regional commercial organizations.

THE COCA-COLA COMPANY, Atlanta, GA

Global Director, Operational Excellence

2011 - 2014

Spearheaded end-to-end productivity efforts and built System Operational

Excellence capabilities. Partnered with our Eurasia Africa Group and their

respective Business Units to build and implement a robust, replicable COE

capability development program in 30+ Bottlers with 67 sites in 24

countries.

t Successfully developed and piloted a new Commercial Operational

Excellence program, accounting for as much as 42% of identified system

opportunity value.

t Exceeded Company productivity (>$30M annually) and capability building

targets (>1000 trained; >300 certified).

Director, RED (Right Execution Daily)/Direct Store Delivery Capabilities

2007 - 2011

Built System capabilities and processes for continuous improvement in our

in-store marketing efforts. Received global recognition for best practices

in system training and store execution in the modern trade.

t Implemented RED continuous improvement processes in 40 Bottlers that

represent over 97% of U.S. volume in less than 3 years.

t Drove +5% average gross profit swing in RED versus Control markets.

Director, Marketing Activation

2006 - 2007

Managed optimal implementation of National and Regional brand initiatives

to drive ideal in-outlet execution and achieve profitable growth.

Instituted new Revenue Growth Management routine with our key Bottlers to

improve alignment, focus and execution on key system business initiatives.

t Implemented New Product Commercialization process as part of a Six

Sigma project that improved forecast accuracy by 20% and reduced

breakage, damage & loss (BD&L) by 50% (>$500k annually).

t Led national cross-functional productivity initiative that identified,

staged, implemented and secured over $60MM of Packaging Productivity

initiatives.

Director, Regional and Customer Marketing

2004 - 2006

Oversaw marketing resources and lead a large, cross-functional team to

achieve Company volume, profit and share objectives within the Southwest

Region.

t Reversed declining sales trends and effectively restored growth (from

-4% to +1%) to one of the largest U.S. markets.

t Led the country in multicultural marketing efforts in volume change

(+6% in Tienda Latina test stores vs. -13% in Control accounts) and

marketing return on investment.

RAND, INC., Atlanta, GA 2003 - 2004

Vice President, Marketing Strategy

Led key client engagements and developed unified marketing strategies.

Assisted clients in directing spending more appropriately and realizing

improved return on marketing investment.

t Increased promotional effectiveness by 12% for a major beverage

company.

t Developed and implemented a new go-to market model and standardized

the new product launch processes for a major financial company,

improving new product speed to market by 20%.

WISE FOODS, INC., Atlanta, GA 2002 - 2003

Vice President, Marketing

Spearheaded strategic direction and managed all marketing elements. Managed

brand contribution for all branded products and trade spend for the sales

team.

t Improved customer net sales margins by 2%.

t Launched new Partner Brand initiatives that generated an additional

$5,000,000 in gross revenue for the company.

THE COCA-COLA COMPANY, Atlanta, GA

Director, Strategic Marketing

2000 - 2002

Identified, cultivated, and leveraged new and existing revenue streams for

Coca-Cola North America. Assisted in the development of a growth strategy

and a multi-year acquisitions strategy for the North America business unit.

t Decreased cycle time from > 9months to < 5months.

t Developed and instituted new product and packaging commercialization

processes to speed new product time to market and ensure more

efficient resource allocation.

Coca-Cola Classic Brand Manager

1999 - 2000

Implemented strategic vision of all Coca-Cola Classic Fountain brand re-

launch activities. Led a cross-functional team of 35 people to accelerate

profitable volume for our largest brand.

t Impact and scope of re-launch affected approximately 45% of all

Fountain volume.

Group Marketing Manager

1996 - 1999

Oversaw 5 major customers in 4 separate trade channels, driving 10% of

total National Account volume.

t Implemented a brand linkage model in Wal-Mart's foodservice division;

resulted in gross revenue increases between 150 - 250% for their Radio

Grill concept.

t Developed and implemented a new model of brand optimization, resulting

in over $1,000,000 in labor savings. This subsequently became a

standard go-to-market tool for Coca-Cola Fountain marketing.

Previous positions include Zima Brand Manager, Assistant Brand Manager for

Original Coors and Coors Light, and Area Sales Manager at Coors Brewing

Company.

EDUCATION & TRAINING

Bachelor of Science, 1983

Business Management, Colorado State University, Fort Collins, CO

Master Trainer Certification, 2013

The Coca-Cola Company, Atlanta, Georgia

Master Black Belt Certification, 2014

The Coca-Cola Company, Atlanta, Georgia

Contact this candidate