Adam K. Soskin

* ******** *******, **** **********, New York 11050

917-***-****

acprr2@r.postjobfree.com

Vice President of Marketing

Qualifications Profile

Results-oriented, highly motivated, and dynamic business marketing executive with proven track record of success in developing and

implementing innovative strategies to drive growth, generate revenues, and increase bottom-line of the company

Strategic and respected leader; capable of directing and motivating cross-functional teams to obtain organizational goals and

objectives. Successful in achieving various multimillion-dollar revenue growth utilizing outstanding work ethic. Expert at utilizing

strong business and advertisement abilities to achieve positive and high-quality results. Expert in commercial awareness, customer

service, decision-making, and productivity improvement. Skilled at leveraging first-rate management skills and in-depth expertise in

handling and overseeing marketing functions, profitability, and market penetration.

Areas of Expertise

Brand Management and Market Analysis

Brand Imaging and Positioning

Strategic and Market Planning

Product Management

New Product Launching

Business Development

Marketing Campaign and Advertisement

Product Launch and Development

Professional Experience

Broadview Networks, New York, NY

Managing Director of Marketing - 2014–Present

Expertly leverage industry knowledge in positioning the company as the leading choice of VolP Cloud solutions along with increasing

the revenue by establishing partnerships through compelling marketing initiatives

Show expertise in mentoring and overseeing a top-performing 15-member Marketing Team while overseeing the performance of all public

relations and marketing

Career Accomplishment:

Conducted presentation of campaigns to C-level executives and industry-wide groups which brought major increase to brand awareness,

including profitably through social media and video networking, generating interest and leads with a 45% close rate

Comodo, Jersey City, NJ

Director of Enterprise and Channel Marketing Director of Partner Development - 2008–2014

Successfully increased revenue by $2M within the span of three months by proficiently designing and establishing targeted enterprise

and channel programs to place the company as the #2 global leader in digital certificate market

Directed the enforcement of customer advisory board to gain input on all products in achieving optimal satisfaction rates

Career Accomplishments:

Led the expansion of reseller base by 75% and the distributor base by 85%; along with the addition of $15M revenue through the

establishment of new business within the existing channels; as well as the production of 65% response rate and 45% lead-to-conversion

rates by developing new and innovative attention-grabbing email campaigns

Achieved 40% improvement on brand equity and customers by using top social networking and video marketing along with generating

effective marketing plans through brought major increase in market share and revenue

SAP, New York, NY

Marketing Consultant - 2006–2008

Led efforts in developing reseller and distributor channels by 35%, while leading the company in obtaining high ratings in VAR

Business Magazine while motivating and overseeing compelling marketing initiatives to accomplish a competitive edge

Career Accomplishments:

Played an integral role in maximizing bottom-line performance by closing more than $25M in new business, along with yielding revenue

by more than 40% by conducting various efforts, including:

Development a profit-focused go-to market plans

Implementation of search engine optimization (SEO) strategies

Closure of Fortune 500 accounts

Conceptualization and management of a top new channel partner program from the ground-up

Accomplished significant reduction in client budges by 30% while ensuring effective improvement of the impact and efficiency of all

marketing campaigns

Minimized regional and global marketing plans through the presentation of several techniques and best practices based on competitive

research and positioning of the company; spearheaded the execution of integrated campaigns and marketing programs in collaboration

with the internal stakeholders

FatWire Software, Mineola, NY

Director of Global Marketing - 2005–2006

Directed the establishment of custom web implementation projects for BoA, BASF, and Mitsubishi clients

Extensively utilized Salesforce.com and Radian6 in creating analytics to measure marketing activities

Designed and created a campaign-based approach with the Sales Team, responsible for leading the internal stakeholder sales enablement

governance

Career Accomplishments:

Exemplified proficiency in securing 100 new partnerships within the span of 12 months by dealing with the company's profitable

alliances with high-profile BM, Microsoft, and Sun Microsystems

Substantially yielded profits from $100M to $150M by branding the FatWire Flagship Content Server and positioning it as the finest

and most sought out content management tool in the industry

Symbol Technologies, Holtsville, NY

Director of Global Marketing - 2004–2005

Career Accomplishments:

Spearheaded the efforts of developing business by achieving several goals including the following:

Surpassing of revenue targets by 20%

Improvement in channel sales by 22% and profits by 75% through the establishment of strategic integrated programs

Increasing of skyrocketing profits from $25M to $75M in four months

Development of market share by 40% through customer loyalty efforts

Significantly decreased marketing budget by 30% without sacrificing outcomes

Leveraged exceptional analytical skills in securing 80% of the company’s total indirect marketing revenue through enforcement of go-

to market plans

Computer Associates, Islandia, NY

Director of Global Marketing - 2000–2004

Career Accomplishments:

Expertly identified unexploited revenue streams for the expansion of key indirect channel partnerships from 100 to 500

Improved user loyalty and obtained new customers by rebranding customers; generating substantive market share; and achieving $50M in

profits by launching Security Site product in retail market

Expertly capitalized on global direct and indirect channels to market storage and security products which successfully exceeded the

annual revenue objectives by 150% and secured $125M in additional sales

Displayed expertise in generating 30% revenue growth and expanding market share through revitalization of core brand.

Directed efforts in acquiring emerging Asian markets through a mutually beneficial government partnering program that brought major

increase in brand equity by 40% along with the achievement of more than $17M sales in Japan

Successfully generated $32M annual revenue by closing large original equipment manufacturer (OEM) deals with Sony, Fujitsu, and

Hitachi

Earlier Career

MicroAge, New York, NY

Senior Manager of Marketing

Universal Music Group, New York, NY

Manager of Marketing

Education

Bachelor of Science in Communications - 1993

Queens College, Flushing, NY

Professional Affiliations

United Nations Business Development Council

Association of National Advertisers

Society of Competitive Intelligence

Public Relations Society of America

American Management Association

Technical Acumen

Microsoft Office Salesforce.com Marketo Visio Microsoft Project Radian 6

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