Robert Woo, MBA

Renton, WA, *****

acprh9@r.postjobfree.com Cell: 206-***-****

An insightful and strategic business professional achieving proven results in market development

and manufacturing operations for over 15 years; Analytical and versed in the US and Chinese

cultures, provides strategic and tactical business solutions for the China market expansion; Proven

experiences from feasibility phase to large commercial operations with key accomplishments and

thorough knowledge in all functional disciplines; good at statistics and analyzing:

• Financial, P&L and data analysises

• Projects control and management

• Sales & marketing in South Asian countries, esp. China

• Manufacturing operations

• Import & export, logistics and supply chain management

EDUCATIONS:

University of Washington,Seattle, MBA, 2012- 2014

Xiamen University, B.S. in Mechanical Engineering, 1993-1997

EXPERIENCES:

Bradken Atlas, Tacoma, WA 2005 to 2012

Bradken is a leading global supplier of differentiated consumable and capital casting products.

Business analyst:

Organized and analyzed financial data, focusing on feasibility, P&L and financial analysis on

manufacturing, projects and sales & marketing for Bradken’s power & cement, nuclear, mining

products for China, Vietnam, Malaysia and Thailand markets of annual sales of 45 million US

dollars.

• Researched and evaluated opportunities in order to provide team executives with strategic

recommendations and alternatives on critical business initiatives

• Conducted project-based return analysis to evaluate business opportunities

• Developed and produced reports and spreadsheets for project and product strategy analysis,

work flow analysis, statistical analysis, and financial analysis.

• Developed budget and P&L reporting

• Monitored financial operations to identify problem areas and determined actions required to

streamline processes, tools and systems in respect to business planning, and efficiency

Page 1 of 3

Robert Woo, MBA

Renton, WA, 98056

acprh9@r.postjobfree.com Cell: 206-***-****

improvement.

• Designed and implemented PC based models to support business decisions, making

recommendations to management based on research and financial analysis

• Participated in and supervised the planning and implementation of new projects, products,

programs, and plans to achieve short and long term business objectives;

• Assisted and advised Corporate on the formulation and implementation of long-term business

plans – enlarging investments and production scope in China by setting up foundry factory.

• Participated in the development and implementation of action plans resulted from financial

planning and analysis.

• Coordinated, designed and executed various projects for the promotion and maintenance of

the business.

• Evaluated systems and document functional processes.

• Established tracking mechanisms and developed process enhancement plans.

Huisman Vekoma Co. Ltd 2002 to 2005

A high tech based designer and manufacturer of off-shore marine heavy lifting equipment.

Sales & Marketing Manager:

Developed sales and marketing for off-shore marine heavy lifting equipment, special transport

equipment and amusement rides in China, sourcing potential clients and building business

relations, following up and developing big accounts, administrating local sales team and

supervising local sales operations.

• Cultivated clients in the industries of petrol, shipping, ship manufacturing and shipping port;

organizing technical seminars; coordinating technical exchanges between Chinese engineers

and Dutch counterparts.

• Obtained sustainable sales to support China manufacturing facility, projects like OCTs,

Chimlong, Hong Kong & Shanghai Disney projects, etc.

• Advised Corporate on the development of markets and competitor activities to enable quick

reaction to the changing market trends and competitive activities.

Sika AG 1997 to 2002

A world leading supplier in the chemical construction materials.

Sikaflex Sales Manager:

Page 2 of 3

Robert Woo, MBA

Renton, WA, 98056

acprh9@r.postjobfree.com Cell: 206-***-****

Developed Sikaflex products’ sales and marketing in China, setting up pro-dealer distribution

network, DIY retail business, and direct big account sales

• Managed and coached the sales team.

• Sourced and targeted the potential customers and markets

• Set up Chinese DIY (Home Depot, B&Q, OBI, Home Mart, etc.) sales channel, controlling the

inventory, budget, profitability, growth and promotions.

• Set up professional dealer sales channel, advising corporate to develop and launch the proper

product series to grow business and promote branding.

• Managed and directed a sales team to develop direct sales to the big account clients.

• Consulted, developed, monitored and evaluated the joint marketing activities & projects

Page 3 of 3

Contact this candidate